{"id":12390,"date":"2026-03-02T06:17:27","date_gmt":"2026-03-02T06:17:27","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12390"},"modified":"2026-03-02T06:17:32","modified_gmt":"2026-03-02T06:17:32","slug":"sbc-eurasia-weekly-digest-february-23-28-2026","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/02\/sbc-eurasia-weekly-digest-february-23-28-2026\/","title":{"rendered":"SBC Eurasia Weekly Digest: February 23 \u2014 28, 2026"},"content":{"rendered":"\n<p><strong>SBC Eurasia <\/strong>Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.<\/p>\n\n\n\n<p>In the latest episode of <strong>iGaming Accent,<\/strong> host <strong>Vakho Mdivani<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/podcast-review-betlives-giorgi-nadaraia-on-navigating-marketing-regulation-and-community-in-georgian-igaming\/\">sits down<\/a> with <strong>Giorgi Nadaraia<\/strong>, CMO of<strong> betlive<\/strong>, for an open and insightful conversation about the evolution of iGaming marketing in Georgia, the impact of regulation, and the importance of community engagement.<\/p>\n\n\n\n<p>Thousands of stakeholders from Brazil and beyond <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/brazil-in-the-spotlight-sbc-summit-rio-2026-kicks-off-next-week\/\">will gather <\/a>in Rio for the third edition of <strong>SBC Summit Rio<\/strong> to examine the key lessons from the market\u2019s first year under regulation and what they signal for business strategy in the year ahead.<\/p>\n\n\n\n<p><strong>Belarus<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/25\/belarus-introduces-new-restrictions-on-electronic-lotteries\/\">has implemented<\/a> new legal measures affecting electronic instant lotteries. Presidential Decree introduces participation restrictions and strengthens financial controls. While <strong>GGBET<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/26\/ggbet-strengthens-its-presence-in-ukraine-with-the-keep-it-gg-project\/\">has launched<\/a> a new nationwide advertising campaign under the slogan <strong>\u201cKeep it GG\u201d<\/strong>, marking a major brand push across television, digital platforms and social media in <strong>Ukraine<\/strong>.<\/p>\n\n\n\n<p><strong>Turkish law enforcement<\/strong> <strong>authorities<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/23\/major-investigation-in-turkey-32-detained-in-illegal-betting-case\/\">detained<\/a> 32 people, including football club executives, as part of a widening investigation into alleged match-fixing and illegal betting in the country\u2019s professional leagues. While<strong> Malaysia\u2019s Deputy Prime Minister<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/24\/malaysias-deputy-pm-vows-crackdown-on-illegal-gambling-operators\/\">has laid out<\/a> plans to step up action against the country\u2019s online gambling market.<\/p>\n\n\n\n<p><strong>The government of Macau<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/25\/asia-analysis-macau-loosens-rules-cambodia-tightens-control\/\">has moved<\/a> to a more lenient stance on currency exchange taking place in casinos. While revenue has continued to increase from <strong>casinos in Cambodia<\/strong>, even as the country\u2019s regulators have intensified.<\/p>\n\n\n\n<p><strong>Genius\u2019 <\/strong><a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/23\/genius-sports-ceo-breaks-down-the-legend-acquisition-and-explains-the-stock-dip\/\">well-publicised entry<\/a> into the iGaming media space spooked the market, leading to a 29% negative adjustment in the company\u2019s stocks. While <strong>Allwyn International <\/strong><a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/24\/allwyn-launches-a-creative-contest-to-shape-a-new-global-brand\/\">has initiated<\/a> a review of its creative advertising strategy, calling on agencies to pitch for a new account representing its transformed corporate identity.<\/p>\n\n\n\n<p><strong>Super Group<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/25\/super-group-retains-financial-advantages-despite-us-exit\/\">has posted <\/a>strong financial tailwinds in its core markets as it shifts focus away from the US into Europe and Africa. While <strong>Gentoo Media<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/26\/gentoo-media-q4-confirms-business-model-resilience-following-restructuring\/\">views<\/a> Q4 trading as a \u2018turning point\u2019 for its business.<\/p>\n\n\n\n<p><strong>The UK Government <\/strong><a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/25\/uk-to-ban-unlicensed-gambling-operators-from-premier-league-sponsorships\/\">is planning<\/a> to show a red card to unlicensed gambling sponsorships of British sports teams. While <strong>lawmakers in Mexico<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/24\/in-mexico-authorities-plan-to-tighten-regulations-on-gambling-advertising-ahead-of-the-2026-world-cup\/\">are considering <\/a>proposals to tighten rules around gambling advertising during the <strong>FIFA World Cup 2026<\/strong>, with calls to prohibit advertising throughout the tournament.<\/p>\n\n\n\n<p><strong>Sportradar<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/23\/partnership-with-aireal-opens-new-advertising-opportunities-for-sportradar\/\">has continued <\/a>to expand its advertising capabilities after agreeing to a new partnership with <strong>aireal<\/strong>. While Greek football media platform <strong>Monobala<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/24\/monobala-extends-statscore-deal-to-enhance-greek-football-coverage\/\">has renewed<\/a> its partnership with Poland-based sports data provider <strong>STATSCORE<\/strong>.<\/p>\n\n\n\n<p>Australian operator <strong>Tabcorp<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/26\/acma-approval-opens-new-opportunities-for-tabcorp-in-real-time-betting\/\">has received<\/a> approval from <strong>the Australian Communications and Media Authority (ACMA) <\/strong>to launch its <strong>\u201cTap in-play\u201d<\/strong> service at its physical locations. While <strong>Century Entertainment<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/26\/century-targets-apac-growth-through-joint-venture-with-wpt\/\">is focusing<\/a> on developing games specifically for the Asia-Pacific market.<\/p>\n\n\n\n<p><strong>Greentube<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/greentube-debuts-in-slovenia-through-partnership-with-casino-si\/\">is entering<\/a> the Slovenian online gaming market for the first time through a partnership with <strong>Casino.si<\/strong>. While <strong>Soft2Bet<\/strong> <a href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\">has set <\/a>sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called <strong>Lodur.<\/strong><\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week. In the latest episode of iGaming Accent, host Vakho Mdivani sits down with Giorgi Nadaraia, CMO of betlive, for an open and insightful conversation about the evolution of iGaming marketing in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[9,1,564,10],"tags":[1280,15708,7967,2646,15766,15744,15765,3551,8624,3494,4229,4445,12117,15747,15759,15719,5203,345,503,2669,8933,2960,15752,13116],"class_list":["post-12390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digest","category-news","category-slider","category-weekly-digest","tag-acma","tag-aireal","tag-allwyn-international","tag-betlive","tag-casino-si","tag-century-entertainment","tag-fifa-world-cup-2026","tag-genius","tag-gentoo-media","tag-ggbet","tag-giorgi-nadaraia","tag-greentube","tag-igaming-accent","tag-keep-it-gg","tag-lodur","tag-monobala","tag-sbc-summit-rio","tag-soft2bet","tag-sportradar","tag-statscore","tag-super-group","tag-tabcorp","tag-tap-in-play","tag-vakho-mdivani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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