{"id":12433,"date":"2026-03-06T11:39:26","date_gmt":"2026-03-06T11:39:26","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12433"},"modified":"2026-03-06T11:39:30","modified_gmt":"2026-03-06T11:39:30","slug":"formula-1-announces-betway-as-its-first-official-betting-partner","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/06\/formula-1-announces-betway-as-its-first-official-betting-partner\/","title":{"rendered":"Formula 1 Announces Betway as Its First Official Betting Partner"},"content":{"rendered":"\n<p><strong>Betway<\/strong> has become the first official betting operator of <strong>Formula 1<\/strong> in a landmark multi-year partnership.<\/p>\n\n\n\n<p>The sportsbook brand, owned by <strong>Super Group<\/strong>, will work with Formula 1 to develop new betting products and fan engagement opportunities built around the sport\u2019s extensive race data.<\/p>\n\n\n\n<p>The agreement also builds on the expertise of <strong>ALT Sports Data<\/strong>, the official betting data supplier to the series. The collaboration will provide real-time predictive analytics drawn from Formula 1\u2019s data systems and support the creation of proprietary data and odds solutions for Betway customers.<\/p>\n\n\n\n<p>Through the partnership, fans will be able to access new in-play betting markets focused on race strategy, including potential safety car deployments, pit-stop windows and on-track battles between drivers and teams.<\/p>\n\n\n\n<p>\u201cWe are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1,\u201d said <strong>Neal Menashe<\/strong>, CEO of Super Group.&nbsp;<\/p>\n\n\n\n<p>\u201cThis partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends.&nbsp;<\/p>\n\n\n\n<p>\u201cIt promises to be a competitive season with fantastic races across the globe \u2013 we look forward to being a part of it.\u201d<\/p>\n\n\n\n<p><strong>Betway to fill the void?<\/strong><\/p>\n\n\n\n<p>The deal comes just over a week after NYSE-listed Super Group declared its best-year-in-business, delivering group revenue of $2.23bn (\u00a31.65bn) and a record profit of $355m.<\/p>\n\n\n\n<p>It delivered in key markets such as Europe and Africa, with the UK and Spain major contributors in the former.&nbsp;<\/p>\n\n\n\n<p>The partnership also arrives as sports sponsorships face pressure in parts of Europe, either due to regulatory constraints or due to marketing budgets being squeezed by taxation.<\/p>\n\n\n\n<p>Notable examples include operators like <strong>Entain, Evoke <\/strong>and<strong> Flutter Entertainment, <\/strong>which are\u00a0cutting marketing budgets ahead of tax increases in the UK from April.<\/p>\n\n\n\n<p>Prominent sponsorship terminations include Entain ending its sponsoring of the <strong>Coral Cup<\/strong> after 52 years and, just this morning, bet365 announcing that it will no longer sponsor key horse races at Newmarket and Haydock.\u00a0<\/p>\n\n\n\n<p>However, other businesses, like Super Group, may be looking to plug that gap. Just last week,\u00a0Smarkets reannounced itself as a major player in the market as it sealed a deal to partner with the <strong>Rolex SailGP Championship<\/strong> for the next three years.\u00a0<\/p>\n\n\n\n<p>Betway\u2019s involvement with the championship expands its presence in Formula 1 after launching a branding partnership with the Atlassian Williams Racing team last season.<\/p>\n\n\n\n<p>The partnership launches ahead of the 2026 season, which will introduce new technical regulations aimed at driving further innovation and competition across the grid.<\/p>\n\n\n\n<p>Formula 1 has been stepping up its engagement with the gaming space over the past couple of years. Deals have been signed at both the team-level and series-level.<\/p>\n\n\n\n<p>Allwyn is a partner of both the <strong>McLaren<\/strong> team and Formula 1 as a whole, while the <strong>Stake F1 <\/strong>team is easily the most visible example of a betting company sponsoring an individual team.<\/p>\n\n\n\n<p><strong>Jonny Haworth<\/strong>, Director of Commercial Partnerships at Formula 1, added: \u201cSports betting is now a natural extension of how many modern fans engage with live events.&nbsp;<\/p>\n\n\n\n<p>\u201cAs a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling.&nbsp;<\/p>\n\n\n\n<p>\u201cWhile betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers even more engagement and excitement for fans.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betway has become the first official betting operator of Formula 1 in a landmark multi-year partnership. The sportsbook brand, owned by Super Group, will work with Formula 1 to develop new betting products and fan engagement opportunities built around the sport\u2019s extensive race data. The agreement also builds on the expertise of ALT Sports Data, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,17,12],"tags":[11749,4256,308,15818,8943,56,15815,15814,62,5823,8933],"class_list":["post-12433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-racing","category-sport","tag-alt-sports-data","tag-betway","tag-formula-1","tag-jonny-haworth","tag-neal-menashe","tag-partnership","tag-race-data","tag-real-time-analytics","tag-sports-betting","tag-sports-partnership","tag-super-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formula 1 Announces Betway as Its First Official Betting Partner - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betway has become the first official betting operator of Formula 1 in a landmark multi-year partnership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/03\/06\/formula-1-announces-betway-as-its-first-official-betting-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1 Announces Betway as Its First Official Betting Partner - 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