{"id":12487,"date":"2026-03-13T08:06:52","date_gmt":"2026-03-13T08:06:52","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12487"},"modified":"2026-03-13T08:06:55","modified_gmt":"2026-03-13T08:06:55","slug":"stake-names-eden-hazard-as-ambassador-ahead-of-the-2026-world-cup","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/stake-names-eden-hazard-as-ambassador-ahead-of-the-2026-world-cup\/","title":{"rendered":"Stake Names Eden Hazard as Ambassador Ahead of The 2026 World Cup"},"content":{"rendered":"\n<p>Former <strong>Chelsea<\/strong> and <strong>Real Madrid<\/strong> star <strong>Eden Hazard<\/strong> has signed a partnership with betting operator <strong>Stake<\/strong> as a global brand ambassador.<\/p>\n\n\n\n<p>The partnership comes as the sportsbook and online casino prepare marketing campaigns around the <strong>2026 FIFA World Cup<\/strong> across North America this summer.<\/p>\n\n\n\n<p>Hazard, who retired from professional football in 2023, enjoyed a decorated career that included winning the <strong>UEFA Champions League<\/strong>, two <strong>Premier League<\/strong> titles, two <strong>La Liga<\/strong> titles, and two <strong>UEFA Europa League<\/strong> trophies.<\/p>\n\n\n\n<p>At the international level, the former winger made 126 appearances for the Belgian national team and captained the side from 2015 to 2023, helping the team finish third at the 2018 FIFA World Cup.<\/p>\n\n\n\n<p>Stake said Hazard will support fan engagement and marketing initiatives across its digital platforms during the 2026 football season. The ex-Belgium captain also has more than 58 million followers across social media platforms \u2013 something Stake said will play a key role in the campaign.<\/p>\n\n\n\n<p>\u201cI\u2019m really excited to be joining Stake at such an important time in the football calendar,\u201d Hazard said.<\/p>\n\n\n\n<p>\u201cThe World Cup remains the pinnacle of our sport \u2013 the dream every player chases \u2013 and I\u2019ve been fortunate enough to experience it on some of the biggest stages.<\/p>\n\n\n\n<p>\u201cFootball has given me so many incredible memories, from lifting domestic and European trophies to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can\u2019t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.<\/p>\n\n\n\n<p>\u201cFootball fans worldwide are incredibly passionate and dedicated, and I\u2019m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let\u2019s make the journey one to remember!\u201d<\/p>\n\n\n\n<p><strong>Stake\u2019s sporting presence<\/strong><\/p>\n\n\n\n<p>This is not Stake&#8217;s first notable footballing partnership. The business sponsors Premier League side <strong>Everton FC<\/strong>. The company was founded less than a decade ago and also has a partnership deal with the <strong>Ultimate Fighting Championship (UFC).<\/strong> Its most notable sporting deal is arguably its ownership of the <strong>Stake Formula 1 <\/strong>team.&nbsp;<\/p>\n\n\n\n<p>Stake\u2019s Chief Marketing Officer, <strong>Akhil Sarin<\/strong>, added: \u201cWith the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair, and big-stage performance \u2013 qualities that resonate strongly with our global community.<\/p>\n\n\n\n<p>\u201cEden\u2019s legacy in world football speaks for itself. He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching.&nbsp;<\/p>\n\n\n\n<p>\u201cAs we build towards an unforgettable summer of football, we\u2019re proud to welcome him to Stake as a global ambassador.<\/p>\n\n\n\n<p>\u201cHis worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake\u2019s position as the home of football entertainment.\u201d<\/p>\n\n\n\n<p>The business is no longer licensed in the UK and may have to drop its sponsorship of Everton FC in the near future as the Department of Culture, Media and Sport (DCMS) conducts a consultation on banning unlicensed betting sponsorships in sports. It is also not licensed in Hazard\u2019s native Belgium.&nbsp;<\/p>\n\n\n\n<p>However, the Easygo-owned company has seen growth in markets such as Brazil. It has also reported good progress in Italy, despite the regulatory restrictions around sponsorships in that market.&nbsp;<\/p>\n\n\n\n<p>Many eyes will be on the firm\u2019s development over the summer, maybe even more so now with such a notable footballing figure at the forefront of its brand.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Chelsea and Real Madrid star Eden Hazard has signed a partnership with betting operator Stake as a global brand ambassador. The partnership comes as the sportsbook and online casino prepare marketing campaigns around the 2026 FIFA World Cup across North America this summer. Hazard, who retired from professional football in 2023, enjoyed a decorated [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,83,31,12],"tags":[11899,6980,5000,774,15879,3240,149,56,1724,305,697,15878,310],"class_list":["post-12487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-partnership","category-sponsorship","category-sport","tag-2026-fifa-world-cup","tag-akhil-sarin","tag-brand-ambassador","tag-chelsea","tag-eden-hazard","tag-everton","tag-football","tag-partnership","tag-real-madrid","tag-sponsorship","tag-stake","tag-stake-formula-1","tag-ufc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stake Names Eden Hazard as Ambassador Ahead of The 2026 World Cup - 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