{"id":12490,"date":"2026-03-13T12:41:04","date_gmt":"2026-03-13T12:41:04","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12490"},"modified":"2026-03-13T12:41:09","modified_gmt":"2026-03-13T12:41:09","slug":"ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/","title":{"rendered":"Bally\u2019s and Intralot Launch New Brand for Lottery Operations in the US and Canada"},"content":{"rendered":"\n<p><strong>Bally\u2019s Corporation<\/strong> and <strong>Intralot<\/strong> have launched a new brand for their North American lottery technology operations, unveiling <strong>Bally\u2019s Intralot <\/strong>in the US and <strong>Bally\u2019s Intralot CA <\/strong>in Canada.<\/p>\n\n\n\n<p>The rebrand follows Intralot\u2019s acquisition of Bally\u2019s Interactive assets in July 2025, while Bally\u2019s also became an Intralot stakeholder \u2013 effectively merging the two.<\/p>\n\n\n\n<p>Leadership, employees, and existing contracts will remain unchanged under the new branding. Bally\u2019s Intralot\u2019s focus in North America remains the same as it was when the deal was first announced \u2013 B2B activities targeted towards state and provincial lotteries.<\/p>\n\n\n\n<p>The business said the integration combines its digital capabilities and its <strong>Vitruvian<\/strong> data platform with Intralot\u2019s lottery infrastructure to support future product development across the lottery and iGaming ecosystem.<\/p>\n\n\n\n<p><strong>Andrea Williams<\/strong>, Vice President of Marketing at Bally\u2019s Intralot North America, backed up talk that the launch marks \u201cthe next chapter\u201d for the firm.<\/p>\n\n\n\n<p>\u201cWhat makes this especially exciting for me is that it still feels so familiar,\u201d she wrote on LinkedIn.<\/p>\n\n\n\n<p>\u201cWe\u2019re the same team, working with the same partners, serving the same North American lottery customers we care deeply about. Same people, same focus, same commitment.<\/p>\n\n\n\n<p>\u201cThis moment isn\u2019t about changing who we are; it\u2019s about growing into what we\u2019ve been building toward together and having even more behind us as we do it.<\/p>\n\n\n\n<p>\u201cWhat has changed is the look. As a proud UGA Bulldog and alum, moving to red and black feels just right.&nbsp;<\/p>\n\n\n\n<p>\u201cReally proud of this team and excited for what\u2019s ahead as Bally\u2019s Intralot Inc. in the US and Bally\u2019s Intralot CA in Canada.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bally\u2019s Corporation and Intralot have launched a new brand for their North American lottery technology operations, unveiling Bally\u2019s Intralot in the US and Bally\u2019s Intralot CA in Canada. The rebrand follows Intralot\u2019s acquisition of Bally\u2019s Interactive assets in July 2025, while Bally\u2019s also became an Intralot stakeholder \u2013 effectively merging the two. Leadership, employees, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[15890,10350,15880,15881,137,3235,15882,15883,1055,15884],"class_list":["post-12490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-andrea-williams","tag-ballys-corporation","tag-ballys-intralot","tag-ballys-intralot-ca","tag-canada","tag-intralot","tag-lottery-technology","tag-north-american","tag-us","tag-vitruvian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bally\u2019s and Intralot Launch New Brand for Lottery Operations in the US and Canada - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Bally\u2019s Corporation and Intralot have launched a new brand for their North American lottery technology operations, unveiling Bally\u2019s Intralot in the US and Bally\u2019s Intralot CA in Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bally\u2019s and Intralot Launch New Brand for Lottery Operations in the US and Canada - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Bally\u2019s Corporation and Intralot have launched a new brand for their North American lottery technology operations, unveiling Bally\u2019s Intralot in the US and Bally\u2019s Intralot CA in Canada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T12:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T12:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/03\/Ballys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Bally\u2019s and Intralot Launch New Brand for Lottery Operations in the US and Canada\",\"datePublished\":\"2026-03-13T12:41:04+00:00\",\"dateModified\":\"2026-03-13T12:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\"},\"wordCount\":300,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/03\/Ballys.jpg\",\"keywords\":[\"Andrea Williams\",\"Bally\u2019s Corporation\",\"Bally\u2019s Intralot\",\"Bally\u2019s Intralot CA\",\"Canada\",\"Intralot\",\"lottery technology\",\"North American\",\"US\",\"Vitruvian\"],\"articleSection\":[\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/03\/13\/ballys-and-intralot-launch-new-brand-for-lottery-operations-in-the-us-and-canada\/\",\"name\":\"Bally\u2019s and Intralot Launch New Brand for Lottery Operations in the US and Canada - 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