{"id":12544,"date":"2026-03-19T11:51:03","date_gmt":"2026-03-19T11:51:03","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12544"},"modified":"2026-03-19T11:51:06","modified_gmt":"2026-03-19T11:51:06","slug":"sbc-summit-malta-2026-launches-workshops-on-culture-leadership-and-communication","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/19\/sbc-summit-malta-2026-launches-workshops-on-culture-leadership-and-communication\/","title":{"rendered":"SBC Summit Malta 2026 Launches Workshops on Culture, Leadership, and Communication"},"content":{"rendered":"\n<p><strong>SBC Summit Malta 2026<\/strong> is expanding its conference programme with the introduction of a workshop room focused on workplace culture, public communication and professional development.<\/p>\n\n\n\n<p>As public expectations of the gaming industry rise, company culture and leadership standards carry greater weight than ever. How companies support their teams and act under pressure directly influences how they\u2019re perceived and trusted.<\/p>\n\n\n\n<p>This year\u2019s educational programme spans three stages, with panel discussions on day one and hands-on workshops on day two, alongside two additional workshop rooms. The workshop room in focus will cover <strong><em>Purpose, Policy &amp; PR<\/em><\/strong> on Wednesday 29 April and <strong><em>Future Ready Leadership: Tech, Talent &amp; Transformation<\/em><\/strong> on Thursday 30 April.<\/p>\n\n\n\n<p>The emphasis on workshops was a deliberate choice. Topics like culture, policy, and talent development benefit from a more personal, in-depth format, where attendees are encouraged to interact with experts and address real challenges head-on.<\/p>\n\n\n\n<p>\u201cIn chasing profits and burying their heads in operational priorities, companies often forget that they need to look internally in order to grow externally,\u201d said <strong>Rasmus Sojmark<\/strong>, Founder and CEO of SBC. \u201cHow you support your people, communicate, and lead creates a strong foundation, and everything else, including profitability, will follow naturally.\u201d<\/p>\n\n\n\n<p><strong><em>The Purpose, Policy and PR <\/em><\/strong>explores how gaming companies are strengthening culture and communication at a time of increasing scrutiny. Sessions will cover supporting employees through workplace challenges, addressing addiction and recovery, introducing AI without eroding trust, embedding ESG into day-to-day operations, and navigating public messaging with clarity and confidence.<\/p>\n\n\n\n<p><strong>Workshops include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Crisis Comms Masterclass: Who Got It Right?<\/em><\/li>\n\n\n\n<li><em>ESG Beyond the Tick Box: Turning Purpose into Profit<\/em><\/li>\n\n\n\n<li><em>AI in HR: Empowering Teams, Not Replacing Them<\/em><\/li>\n\n\n\n<li><em>The Hidden HR Challenge: Addiction, Recovery and Support in Gaming<\/em><\/li>\n\n\n\n<li><em>Media &amp; Messaging: From Sales to Storytelling in a Restricted Age\u00a0\u00a0<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Future Ready Leadership: Tech, Talent and Transformation<\/em><\/strong> shifts focus to how the industry can and future-proof its workforce. Sessions will explore emerging skill priorities, the qualities of resilient leadership, and the career pathways companies are building to attract, retain and develop talent.<\/p>\n\n\n\n<p><strong>Workshops include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Breaking Barriers, Building Futures<\/em><\/li>\n\n\n\n<li><em>Resilience in Leadership<\/em><\/li>\n\n\n\n<li><em>Future-Proofing Your Career: The Skills, Roles and Opportunities Shaping the Next Workforce<\/em><\/li>\n<\/ul>\n\n\n\n<p>Experts appearing across workshops include <strong>Reija Airas <\/strong>(EVP, People, Culture and Communications, <strong>Veikkaus<\/strong>), <strong>Roberta Buhagiar<\/strong> (Learning and Development Specialist, <strong>Gentoo Media<\/strong>), <strong>Caroline Butler <\/strong>(Head of Global Markets, <strong>Initiate International<\/strong>), <strong>Emma-Elizabeth Byrne<\/strong> (Head of Publishing, <strong>Gentoo Media<\/strong>), <strong>Alina Famenok<\/strong> (Growth &amp; Partnerships Expert, Former CEO <strong>Already Media<\/strong>), <strong>Christopher Grech Bonett<\/strong> (Founder, R77 <strong>Elitetalent<\/strong>), <strong>Brian Christopher<\/strong> (CEO and Creator, <strong>BC Ventures<\/strong>), <strong>Liesbeth Oost <\/strong>(Head of ESG, <strong>JOI Gaming<\/strong>), <strong>Julia Weygandt <\/strong>(Board of Directors, <strong>Global Gaming Women<\/strong>), and <strong>JP Xuereb<\/strong> (HR Director, <strong>HIT Gaming<\/strong>).<\/p>\n\n\n\n<p>SBC Summit Malta 2026 will take place from 28\u201330 April at the InterContinental Malta, bringing together 6,000 industry professionals. Beyond the conference programme, attendees can take advantage of extensive networking opportunities across the exhibition floor and at dedicated off-site events.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Malta 2026 is expanding its conference programme with the introduction of a workshop room focused on workplace culture, public communication and professional development. As public expectations of the gaming industry rise, company culture and leadership standards carry greater weight than ever. How companies support their teams and act under pressure directly influences how [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1],"tags":[507,1722,15949,2552,15948,3422,46,105,1951,15946,3597,423,15945,13801,15947],"class_list":["post-12544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","tag-artificial-intelligence","tag-career","tag-communication","tag-conferences","tag-corporate-culture","tag-entertainment-industry","tag-gambling","tag-igaming","tag-leadership","tag-learning","tag-networking","tag-rasmus-sojmark","tag-sbc-summit-malta-2026","tag-talent-development","tag-workshops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Summit Malta 2026 Launches Workshops on Culture, Leadership, and Communication - 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