{"id":12603,"date":"2026-03-27T08:09:16","date_gmt":"2026-03-27T08:09:16","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12603"},"modified":"2026-03-27T08:09:19","modified_gmt":"2026-03-27T08:09:19","slug":"sportradar-elevates-its-online-gaming-offering-with-playradar","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/27\/sportradar-elevates-its-online-gaming-offering-with-playradar\/","title":{"rendered":"Sportradar Elevates Its Online Gaming Offering with Playradar"},"content":{"rendered":"\n<p><strong>Sportradar<\/strong> is undergoing a service transformation in the iGaming space with the launch of <strong>Playradar,<\/strong> a new brand that aims to connect both sportsbook and casino content for operators worldwide.<\/p>\n\n\n\n<p>Playradar will supply operators with \u2018a fully-integrated ecosystem of cross-vertical gaming experiences\u2019, with former Playtech Chief Executive Officer <strong>Edo Haitin<\/strong> leading operations as Executive Vice President of iGaming.<\/p>\n\n\n\n<p>The brand will operate exclusively in regulated markets, with an initial roll-out across the <strong>UK, North America, and Latin America.<\/strong> Game releases will take place throughout the year, spanning classic table games, arcades, slots, and virtual reality, with every product featuring embedded responsible gaming and integrity.<\/p>\n\n\n\n<p><strong>Carsten Koerl<\/strong>, Founder and CEO of Sportradar, commented: \u201ciGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap.&nbsp;<\/p>\n\n\n\n<p>\u201cPlayradar content is designed to provide optimised cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability.&nbsp;<\/p>\n\n\n\n<p>\u201cIn Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.\u201d<\/p>\n\n\n\n<p>Sportradar noted that Playradar was a natural next step for the company, utilising its existing game studio, sports data, streaming capabilities, and global distribution network, alongside its marketing, acquisition, and retention technologies to drive lifetime value for its operating partners.<\/p>\n\n\n\n<p>Haitin added: \u201cBy combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalise on the rising popularity of sports casino consumption.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content, and have the advantage of being able to distribute games to an already licensed portfolio of operators.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar\u2019s existing resources and the highly experienced and skilled team already in place.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportradar is undergoing a service transformation in the iGaming space with the launch of Playradar, a new brand that aims to connect both sportsbook and casino content for operators worldwide. Playradar will supply operators with \u2018a fully-integrated ecosystem of cross-vertical gaming experiences\u2019, with former Playtech Chief Executive Officer Edo Haitin leading operations as Executive Vice [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,7,1,564],"tags":[730,9952,105,16020,503],"class_list":["post-12603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-igaming","category-news","category-slider","tag-carsten-koerl","tag-edo-haitin","tag-igaming","tag-playradar","tag-sportradar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sportradar Elevates Its Online Gaming Offering with Playradar - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Sportradar is undergoing a service transformation in the iGaming space with the launch of Playradar, a new brand that aims to connect both sportsbook and casino content for operators worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/03\/27\/sportradar-elevates-its-online-gaming-offering-with-playradar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportradar Elevates Its Online Gaming Offering with Playradar - 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