{"id":12606,"date":"2026-03-27T08:13:49","date_gmt":"2026-03-27T08:13:49","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12606"},"modified":"2026-03-27T08:13:51","modified_gmt":"2026-03-27T08:13:51","slug":"better-collective-appoints-new-chair-as-part-of-strategy-to-enter-the-predictions-market","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/03\/27\/better-collective-appoints-new-chair-as-part-of-strategy-to-enter-the-predictions-market\/","title":{"rendered":"Better Collective Appoints New Chair as Part of Strategy to Enter the Predictions Market"},"content":{"rendered":"\n<p>Digital sports media group <strong>Better Collective<\/strong> has chosen a new Chair of its Board, <strong>Thomas Plenborg<\/strong>, coming amid a revamping of its international strategy.<\/p>\n\n\n\n<p>The firm confirmed that Plenborg will succeed <strong>Jens Bager<\/strong>, due to the latter opting to not to seek re-election after holding the role for over 10 years.&nbsp;<\/p>\n\n\n\n<p>Better Collective acknowledged the \u2018pivotal role\u2019 the new Chair has already played in its corporate transformation, with the firm having expanded its reach from Europe to both North and South America.<\/p>\n\n\n\n<p><strong>New horizons<\/strong><\/p>\n\n\n\n<p>Founded in 2004 and headquartered in Copenhagen, Better Collective has expanded to become one of the biggest digital sports media firms with a focus on the betting sector and operates one of the industry\u2019s biggest affiliate networks.<\/p>\n\n\n\n<p>The firm has secured a provincial foothold in major regional iGaming markets, such as in Latin America via its acquisition of <strong>Playmaker Capital<\/strong> in 2024. It is also active in other elements of the iGaming ecosystem, such as safer gambling via its subsidiary Mindway AI.<\/p>\n\n\n\n<p>\u201cWe are pleased to welcome Thomas Plenborg as our new Chair,\u201d said <strong>Jesper S\u00f8gaard<\/strong>, Co-founder and Co-Chief Executive Officer of Better Collective.<\/p>\n\n\n\n<p>\u201cHaving worked with him on the Board over the past year, we have already benefited from his deep financial and strategic insights.&nbsp;<\/p>\n\n\n\n<p>\u201cHis experience with globally-leading companies will be invaluable as we continue our work towards becoming the leading digital sports media group.\u201d<\/p>\n\n\n\n<p>Plenborg takes on the leadership role on Better Collective\u2019s board as it prepares to get involved in yet another sector \u2014 the booming, yet also controversial, prediction markets scene.<\/p>\n\n\n\n<p>The firm plans to leverage its US-facing brands like <strong>Action Network <\/strong>and<strong> VegasInsider.<\/strong> The prospect of securing another revenue stream follows the firm&#8217;s February publication of its Q4 and FY25 operating results, which revealed a slight slump in yearly revenue.<\/p>\n\n\n\n<p>Plenborg remarked: \u201cI would like to express my appreciation to Jens for his leadership and long-standing commitment to Better Collective. He has played a central role in shaping the governance, strategic direction, and growth journey over the past decade.&nbsp;<\/p>\n\n\n\n<p>\u201cI now look forward to working closely with the management team and my fellow Board members to continue developing Better Collective for the benefit of all our stakeholders, including our customers, partners, employees, and shareholders.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital sports media group Better Collective has chosen a new Chair of its Board, Thomas Plenborg, coming amid a revamping of its international strategy. The firm confirmed that Plenborg will succeed Jens Bager, due to the latter opting to not to seek re-election after holding the role for over 10 years.&nbsp; Better Collective acknowledged the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[2460,87,16024,2994,3849,105,15291,16025,93,9362,5731,16022,62,16023,16021],"class_list":{"0":"post-12606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-gambling","8":"category-news","9":"tag-action-network","10":"tag-better-collective","11":"tag-digital-sports-media","12":"tag-financial-results","14":"tag-igaming","15":"tag-international-strategy","16":"tag-jens-bager","17":"tag-jesper-sogaard","18":"tag-mindway-ai","19":"tag-playmaker-capital","20":"tag-predictions-market","21":"tag-sports-betting","22":"tag-thomas-plenborg","23":"tag-vegasinsider"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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