{"id":12668,"date":"2026-04-03T10:23:13","date_gmt":"2026-04-03T09:23:13","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12668"},"modified":"2026-04-03T10:23:16","modified_gmt":"2026-04-03T09:23:16","slug":"betby-limits-controversial-markets-on-its-new-predictions-platform","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/04\/03\/betby-limits-controversial-markets-on-its-new-predictions-platform\/","title":{"rendered":"BETBY Limits Controversial Markets on Its New Predictions Platform"},"content":{"rendered":"\n<p><strong>BETBY<\/strong> is getting in on the predictions hype, though it has paid extra attention to ensuring its own platform avoids some of the more controversial sides of the sector.<\/p>\n\n\n\n<p>The Malta-based sportsbook solutions company launched its predictions platform, <strong>BETBY Predictions<\/strong>, this week. The company plans to make it available to all partners in its network.<\/p>\n\n\n\n<p>BETBY has clearly taken note of the global growth of prediction platforms worldwide, with <strong>Kalshi<\/strong> and <strong>Polymarket<\/strong> valued at $22bn and $9bn, respectively, as of March 2026.<\/p>\n\n\n\n<p>It has also clearly taken note of traditional gaming spaces\u2019 interest in predictions as a new vertical, although some stakeholders like the <strong>American Gaming Association (AGA)<\/strong> remain very much opposed.<\/p>\n\n\n\n<p><span style=\"margin: 0px;padding: 0px\"><strong>Fanatics, DraftKings,\u00a0<\/strong>and<strong>\u00a0FanDuel<\/strong>\u00a0\u2013 in that order \u2014 have all launched a predictions platform in the US, while UK betting exchange Matchbook joined the fray late last year, and the Gibraltar government has licensed\u00a0its first predictions platform too.<\/span><\/p>\n\n\n\n<p>\u201cBETBY Predictions represents a natural evolution of the sportsbook experience,\u201d said <strong>Kirill Nekrasov,<\/strong> Head of Innovation and R&amp;D. \u201cWe\u2019re taking the core principles of betting and applying them to the world beyond sports.&nbsp;<\/p>\n\n\n\n<p>\u201cThis is about turning global moments into interactive opportunities for players, in a way that\u2019s both scalable and responsible.\u201d<\/p>\n\n\n\n<p><strong>BETBY takes note of good taste<\/strong><\/p>\n\n\n\n<p>The growth of predictions has not gone by without controversy. Firstly, there is the legal debate as to whether the platforms are considered gambling or not.&nbsp;<\/p>\n\n\n\n<p><span style=\"margin: 0px;padding: 0px\">The regulators of European nations like Belgium, France, and Portugal say yes, as<\/span> do US states like Nevada and Arizona, but the US federal regulator for the space, the\u00a0Commodity Futures Trading Commission (CFTC),\u00a0says no.<\/p>\n\n\n\n<p>It appears, though, that bookmakers with an interest in predictions like the firms mentioned above are more than happy for their prediction platforms to sit alongside their more traditional sportsbooks \u2014 and this is the market BETBY is looking to tap into.<\/p>\n\n\n\n<p>However, it has also taken note of one of the other more controversial elements of predictions \u2014 the markets that people are able to predict. One of the big selling points for Kalshi and Polymarket is their range of political and current affairs events.<\/p>\n\n\n\n<p>Markets have ranged from who will become the next President of the US, a typical market similar to what would be offered on a traditional sportsbook\u2019s politics page, to darker ones like the likelihood of US strikes on nations like Venezuela and Iran, the chances of ceasefires in wars, or for China to invade Taiwan.<\/p>\n\n\n\n<p>The morbid nature of these bets has caught the attention of mainstream media like the <em>BBC<\/em>. It has also raised concerns over insider trading, due to the potential for government officials with knowledge of upcoming decisions to place predictions, market bets, and cash in.<\/p>\n\n\n\n<p>BETBY states that its own predictions platform has been developed with careful safeguards, with \u2018highly sensitive or controversial topics\u2019 like geopolitics, active conflicts and wars, and events \u2018involving human suffering\u2019 excluded from the platform.<\/p>\n\n\n\n<p>The firm also stresses that it retains &#8216;full control over market creation, ensuring that all content is carefully curated and reviewed, with a clear commitment to responsible and appropriate market selection&#8217;.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BETBY is getting in on the predictions hype, though it has paid extra attention to ensuring its own platform avoids some of the more controversial sides of the sector. The Malta-based sportsbook solutions company launched its predictions platform, BETBY Predictions, this week. The company plans to make it available to all partners in its network. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1],"tags":[3851,2705,16121,10969,875,9273,385,10960,6952,10258,687,10968,15327,14720,116,62,15672],"class_list":["post-12668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","tag-aga","tag-betby","tag-betby-predictions","tag-cftc","tag-draftkings","tag-fanatics","tag-fanduel","tag-kalshi","tag-kirill-nekrasov","tag-matchbook","tag-online-gambling","tag-polymarket","tag-prediction-markets","tag-predictions","tag-regulation","tag-sports-betting","tag-sportsbook-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETBY Limits Controversial Markets on Its New Predictions Platform - 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