{"id":12675,"date":"2026-04-03T12:18:26","date_gmt":"2026-04-03T11:18:26","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12675"},"modified":"2026-04-03T12:18:29","modified_gmt":"2026-04-03T11:18:29","slug":"veikkaus-prepares-for-new-market-model-with-expanded-board-of-directors","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/04\/03\/veikkaus-prepares-for-new-market-model-with-expanded-board-of-directors\/","title":{"rendered":"Veikkaus Prepares for New Market Model with Expanded Board of Directors"},"content":{"rendered":"\n<p><strong>Veikkaus <\/strong>has reshaped its board of directors to prepare for Finland\u2019s historic transition from a monopoly to a competitive licensing model. The state gambling operator expanded its board to seven members, adding crucial international business and change-management expertise by appointing <strong>Janne Rajalahti<\/strong> and <strong>Eeva Salonen<\/strong>.<\/p>\n\n\n\n<p>Veikkaus said the revised composition adds international business and change-management experience as the company works toward its 2030 goal of becoming a respected and successful international gambling group.<\/p>\n\n\n\n<p>During the shareholders\u2019 meeting, <strong>Kaisa Olkkonen<\/strong> was re-elected as chair and <strong>Leena Vainiom\u00e4ki<\/strong> as vice chair, while <strong>Minna Pajumaa, Ossi Lindroos and Charles Cohen <\/strong>continued as board members.<\/p>\n\n\n\n<p>Alongside those returning members, Janne Rajalahti and Eeva Salonen were elected to the board for the first time. Their appointment follows the departure of <strong>Katri Harra<\/strong> and <strong>Martti Ala-H\u00e4rk\u00f6nen<\/strong>, who had stated that they were no longer available for the board.<\/p>\n\n\n\n<p><strong>Preparation For Finland\u2019s Licensing Model<\/strong><\/p>\n\n\n\n<p>Veikkaus linked the board changes to its preparation for a licensed market in Finland, where competition is expected to open up. That shift would move the company into a more competitive structure than the monopoly model under which it has long operated.<\/p>\n\n\n\n<p>Kaisa Olkkonen, Chair of the Board at Veikkaus, commented: \u201cWe are preparing for the licensing market and the opening of competition in Finland, while advancing our goal of being a respected and successful international gambling group by 2030.&nbsp;<\/p>\n\n\n\n<p>\u201cThe board is strengthened by extensive experience from companies operating in international markets and by having navigated demanding periods of change, which well supports Veikkaus\u2019s transformation journey.\u201d<\/p>\n\n\n\n<p>The mandate of the newly elected board runs until the end of the next annual general meeting. Veikkaus did not provide further details in the release on any committee changes or role allocations beyond the chair and vice chair positions.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veikkaus has reshaped its board of directors to prepare for Finland\u2019s historic transition from a monopoly to a competitive licensing model. The state gambling operator expanded its board to seven members, adding crucial international business and change-management expertise by appointing Janne Rajalahti and Eeva Salonen. Veikkaus said the revised composition adds international business and change-management [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[12805,16124,16126,3624,16125,16129,16128,16130,16127,2873],"class_list":["post-12675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-board-of-directors","tag-charles-cohen","tag-eeva-salonen","tag-finland","tag-janne-rajalahti","tag-kaisa-olkkonen","tag-leena-vainiomaki","tag-minna-pajumaa","tag-ossi-lindroos","tag-veikkaus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veikkaus Prepares for New Market Model with Expanded Board of Directors - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Veikkaus has reshaped its board of directors to prepare for Finland\u2019s historic transition from a monopoly to a competitive licensing model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/04\/03\/veikkaus-prepares-for-new-market-model-with-expanded-board-of-directors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veikkaus Prepares for New Market Model with Expanded Board of Directors - 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