{"id":12737,"date":"2026-04-16T12:30:27","date_gmt":"2026-04-16T11:30:27","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12737"},"modified":"2026-04-16T12:30:29","modified_gmt":"2026-04-16T11:30:29","slug":"igp-strengthens-marketing-offering-via-optimove-partnership","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/04\/16\/igp-strengthens-marketing-offering-via-optimove-partnership\/","title":{"rendered":"iGP Strengthens Marketing Offering via Optimove Partnership"},"content":{"rendered":"\n<p><strong>iGP<\/strong> has strengthened its marketing capabilities through a new partnership with <strong>Optimove.<\/strong><\/p>\n\n\n\n<p>As a result of the collaboration, iGP\u2019s partners will be able to utilize Optimove\u2019s capabilities to strengthen CRM marketing and player engagement by activating player data.<\/p>\n\n\n\n<p><strong>Adi Dagan<\/strong>, Senior Director of Partnerships at Optimove, commented: \u201cThis partnership empowers operators using iGP solutions with positionless marketing, delivering deeper insights into their players, the ability to create personalised assets, and the independence to engage and grow in an increasingly competitive landscape.\u201d<\/p>\n\n\n\n<p>According to iGP, operators will be able to plug real-time player data into Optimove\u2019s segmentation, analytics, and marketing automation tools, enabling them to trigger campaigns, enhance the personalization of player experiences, and maximize player value.<\/p>\n\n\n\n<p>By doing so, iGP emphasised that using player data in this way can aid in meeting the challenges caused by rising acquisition costs and competition for players\u2019 attention.<\/p>\n\n\n\n<p><strong>Jovana Popovic Canaki<\/strong>, Chief Executive Officer of iGP, described the new partnership as strengthening the foundation of iGP\u2019s platform solution as the company continues its transformation towards becoming solely a B2B technology provider.<\/p>\n\n\n\n<p>\u201cTogether we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth,\u201d she added.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iGP has strengthened its marketing capabilities through a new partnership with Optimove. As a result of the collaboration, iGP\u2019s partners will be able to utilize Optimove\u2019s capabilities to strengthen CRM marketing and player engagement by activating player data. Adi Dagan, Senior Director of Partnerships at Optimove, commented: \u201cThis partnership empowers operators using iGP solutions with [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,83],"tags":[15630,1293,2202,11381,254,5342],"class_list":["post-12737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-partnership","tag-adi-dagan","tag-crm","tag-igp","tag-jovana-popovic-canaki","tag-marketing","tag-optimove"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iGP Strengthens Marketing Offering via Optimove Partnership - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"iGP has strengthened its marketing capabilities through a new partnership with Optimove.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/04\/16\/igp-strengthens-marketing-offering-via-optimove-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iGP Strengthens Marketing Offering via Optimove Partnership - 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