{"id":12790,"date":"2026-04-23T08:56:25","date_gmt":"2026-04-23T07:56:25","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12790"},"modified":"2026-04-23T08:56:27","modified_gmt":"2026-04-23T07:56:27","slug":"betby-strengthens-its-marketing-offering-with-a-new-tool","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/04\/23\/betby-strengthens-its-marketing-offering-with-a-new-tool\/","title":{"rendered":"BETBY Strengthens its Marketing Offering with a New Tool"},"content":{"rendered":"\n

BETBY<\/strong> has moved to strengthen its offering in the marketing and promotions side of the global betting industry, having already extended its reach in areas like streaming and predictions.<\/p>\n\n\n\n

The sportsbook solutions firm announced the launch of \u2018Stories\u2019<\/strong>. Stories is a new feature focused on presenting promotions and key events, drawing inspiration from media platforms.<\/p>\n\n\n\n

The feature has been fully integrated into BETBY\u2019s sportsbook ecosystem. The feature includes interactive content cards, which BETBY believes will help build up familiarity among customers and subsequently boost engagement.<\/p>\n\n\n\n

\u201cStories is about meeting users where they already are, in terms of how they consume content,\u201d said Aglaja Geta<\/strong>, Head of UX and Analytics at BETBY. <\/p>\n\n\n\n

\u201cWe wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events. <\/p>\n\n\n\n

\u201cIt creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.\u201d<\/p>\n\n\n\n

BETBY is confident that its new feature will succeed due to the increasing competitiveness of the betting and gaming sector in 2026. The industry’s competitiveness this year is hard to deny, especially with the World Cup<\/strong> coming up in just under two months.<\/p>\n\n\n\n

Marketing budgets are becoming particularly constrained in Europe, with hefty tax regimes across the UK, France, the Netherlands, and Germany, to name some of the biggest examples, putting pressure on operators\u2019 coffers.<\/p>\n\n\n\n

This may make a product like Stories, with the customer engagement potential BETBY asserts it has, even more appealing to operators who need to set themselves out from their many competitors.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BETBY has moved to strengthen its offering in the marketing and promotions side of the global betting industry, having already extended its reach in areas like streaming and predictions. The sportsbook solutions firm announced the launch of \u2018Stories\u2019. Stories is a new feature focused on presenting promotions and key events, drawing inspiration from media platforms. […]<\/p>\n","protected":false},"author":7,"featured_media":11041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,25],"tags":[16245,2705,16244,16246,977],"class_list":["post-12790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-technologies","tag-aglaja-geta","tag-betby","tag-new-feature","tag-stories","tag-technologies"],"yoast_head":"\nBETBY Strengthens its Marketing Offering with a New Tool - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"BETBY has moved to strengthen its offering in the marketing and promotions side of the global betting industry, having already extended its reach in areas like streaming and predictions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/04\/23\/betby-strengthens-its-marketing-offering-with-a-new-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETBY Strengthens its Marketing Offering with a New Tool - 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