{"id":12885,"date":"2026-05-04T10:19:52","date_gmt":"2026-05-04T09:19:52","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12885"},"modified":"2026-05-04T10:19:55","modified_gmt":"2026-05-04T09:19:55","slug":"amusnet-omnichannel-approach-drives-casino-success-in-greece","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/05\/04\/amusnet-omnichannel-approach-drives-casino-success-in-greece\/","title":{"rendered":"Amusnet: Omnichannel Approach Drives Casino Success in Greece"},"content":{"rendered":"\n<p><strong>Amusnet<\/strong> has highlighted the significant impact of its omnichannel strategy on strengthening its position and driving growth in the Greek market.<\/p>\n\n\n\n<p>Speaking ahead of the <strong>Casino Operation Summit<\/strong> in Thessaloniki, the company\u2019s Greece Regional Manager <strong>Jelena Stankovic <\/strong>said that having a presence in both the online and land-based segments provides a \u201ckey structural advantage,\u201d as casino operators can effectively leverage demand generated by online audiences.<\/p>\n\n\n\n<p>Stankovic noted: \u201cOur content is already well known and trusted by users. This familiarity significantly lowers the barrier to entry when transitioning into land-based gaming environments.\u201d<\/p>\n\n\n\n<p>Amusnet also underlined its ambition to develop its online business into one of the leading suppliers for the land-based segment.<\/p>\n\n\n\n<p>Among the company\u2019s partners in the Greek iGaming market are <strong>Entain<\/strong> and <strong>Betsson<\/strong>, with agreements signed at the beginning of 2025.<\/p>\n\n\n\n<p>Although Amusnet has not yet announced its first casino partnership in Greece, the company confirmed that initial deployments are expected in the near future.<\/p>\n\n\n\n<p>\u201cOur goal is not simply to enter the market,\u201d Stankovic emphasised. \u201cWe aim to scale and replicate our success by becoming a long-term partner for operators across both segments.\u201d<\/p>\n\n\n\n<p>\u201cFrom premium hardware and game content to jackpots, performance optimisation, and long-term operational support \u2014 our goal covers the entire customer journey. We already have projects lined up with some of the largest operators in Greece and Cyprus.\u201d<\/p>\n\n\n\n<p>Greece\u2019s gaming market has shown steady positive growth in recent years. Earlier this month, the <strong>Hellenic Gaming Commission <\/strong>reported record turnover of \u20ac16.7bn ($18.1bn) in 2025, up 6.9% compared to 2024.<\/p>\n\n\n\n<p>Against this backdrop, Amusnet emphasised that \u201cprecision, performance, and player relevance\u201d are essential to gaining a strong foothold in the market.<\/p>\n\n\n\n<p>Stankovic also noted that Greece\u2019s land-based segment is one of the most performance-driven environments in Europe. According to her, operators continuously optimise every machine, every location, and even every square metre of space to maximise efficiency.<\/p>\n\n\n\n<p>\u201cOperators are looking for complete solutions that include content, performance, flexibility, and long-term support.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amusnet has highlighted the significant impact of its omnichannel strategy on strengthening its position and driving growth in the Greek market. Speaking ahead of the Casino Operation Summit in Thessaloniki, the company\u2019s Greece Regional Manager Jelena Stankovic said that having a presence in both the online and land-based segments provides a \u201ckey structural advantage,\u201d as [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[8,5,1],"tags":[2054,455,884,16309,324,3425,451,14860,16307,1249,16306,687,116],"class_list":["post-12885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino","category-gambling","category-news","tag-amusnet","tag-betsson","tag-bookmakers","tag-casino-operation-summit","tag-entain","tag-gaming-market","tag-greece","tag-hellenic-gaming-commission","tag-jelena-stankovic","tag-land-based-casinos","tag-omnichannel","tag-online-gambling","tag-regulation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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