{"id":12950,"date":"2026-05-11T12:46:27","date_gmt":"2026-05-11T11:46:27","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12950"},"modified":"2026-05-11T12:46:31","modified_gmt":"2026-05-11T11:46:31","slug":"sbc-summit-malta-2026-records-largest-attendance-in-event-history","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/05\/11\/sbc-summit-malta-2026-records-largest-attendance-in-event-history\/","title":{"rendered":"SBC Summit Malta 2026 Records Largest Attendance in Event History"},"content":{"rendered":"\n<p><a href=\"https:\/\/sbcevents.com\/sbc-summit-malta\/\"><strong>SBC Summit Malta 2026<\/strong> <\/a>wrapped up last week after delivering its biggest edition to date, welcoming thousands of iGaming professionals and a highly commercial audience, with operators and affiliates making up 65% of attendees.<\/p>\n\n\n\n<p>The event, which took place from <strong>28\u201330 April<\/strong> at the <strong>InterContinental Hotel <\/strong>in Malta, welcomed a record-breaking attendance of 6,000 industry professionals, confirming strong delivery across attendance, audience quality, and engagement.&nbsp;<\/p>\n\n\n\n<p>The event\u2019s importance as a key industry hub was further reinforced by the presence of senior policymakers, including Minister for the Economy <strong>Silvio Schembri <\/strong>and Member of the European Parliament Dr <strong>Alex Agius Saliba<\/strong>, who attended the show.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re incredibly proud of how this edition came together,\u201d said <strong>Rasmus Sojmark,<\/strong> CEO &amp; Founder of SBC. \u201cDelivering record attendance while maintaining such strong audience quality is a huge achievement, and we\u2019re grateful to everyone who contributed to making it such a positive and collaborative experience for the industry.\u201d&nbsp;<\/p>\n\n\n\n<p>Leading operators, including <strong>Betfred, bet365, Betsson Group, Betway, Casumo, Entain Group, Flutter Entertainment, Kaizen Gaming (Betano), Kindred Group, LeoVegas Group, and Videoslots <\/strong>were represented on-site, alongside major affiliates including <strong>Better Collective, Catena Media, Gambling.com Group, Gentoo Media, Oddschecker, Raketech, and XLMedia,<\/strong> reinforcing the event\u2019s position as a meeting point for some of the industry\u2019s most influential and commercially significant companies.<\/p>\n\n\n\n<p><strong>Focus on connections and business opportunities<\/strong><\/p>\n\n\n\n<p>At the core of SBC Summit Malta 2026 was a buyer-focused exhibition floor, designed to facilitate direct, commercially relevant conversations. With operators and affiliates forming the majority of attendees, and strong representation from senior decision-makers across key verticals, the event created a high-intent, buyer-driven environment, giving exhibitors and sponsors direct access to the people responsible for purchasing decisions.<\/p>\n\n\n\n<p>The expo brought together leading suppliers and technology providers such as <strong>Alea, BetConstruct, Aurum Solutions, VallettaPay and Qore,<\/strong> alongside major operators including <strong>1xBet and Betwinner<\/strong>, creating a high-density environment where solutions, platforms, and services could be explored in real time.&nbsp;<\/p>\n\n\n\n<p>Rather than relying on passive footfall, the exhibition floor operated as a meeting-driven environment, supported by pre-arranged meetings and targeted outreach via the official app, SBC Connect, enabling direct engagement with budget holders and senior decision-makers.<\/p>\n\n\n\n<p><strong>Comprehensive conference agenda reflects industry priorities<\/strong><\/p>\n\n\n\n<p>The conference programme covered a wide range of topics shaping today\u2019s iGaming landscape, including regulation, market growth, player engagement, product innovation, and the growing role of AI and data-driven decision-making.<\/p>\n\n\n\n<p>Structured across dedicated tracks covering marketing, product, and compliance, the agenda brought together leading voices from across the industry, including<strong> Francesco Postiglione,<\/strong> CEO of <strong>Casumo; Ivan Filletti,<\/strong> CEO of <strong>GamingMalta; Alexandre Tomic,<\/strong> Founder and CEO of <strong>Alea; <\/strong>and <strong>Sam Brown<\/strong>, CEO of <strong>Rootz<\/strong>, alongside senior figures such as <strong>Tom McGovern, <\/strong>Chief Operating Officer at<strong> Flutter UKI; Kinga Warda,<\/strong> Chief Officer of Policy and International Affairs at <strong>the Malta Gaming Authority; Johan Styren, <\/strong>CEO and Founder of <strong>Dilanti Media;<\/strong> and <strong>Marco Trucco,<\/strong> Chief Marketing Officer at <strong>Immense Group.<\/strong><\/p>\n\n\n\n<p>A key differentiating feature of the programme was its emphasis on practical application. While day one explored industry developments, day two focused on workshops and hands-on sessions, allowing delegates to translate insights into actionable strategies.<\/p>\n\n\n\n<p><strong>International reach and diverse audience<\/strong><\/p>\n\n\n\n<p>SBC Summit Malta 2026 welcomed attendees from 68 countries, reinforcing its role as a global meeting point for the industry.<\/p>\n\n\n\n<p>This international presence was reflected across the conference agenda, which featured market-specific discussions focused on key jurisdictions including <strong>Malta, Germany, Italy, the UK, the Netherlands, and Finland,<\/strong> alongside broader coverage of emerging opportunities and regulatory developments.<\/p>\n\n\n\n<p>Aligning audience diversity with region-focused content, the event created a dynamic environment for knowledge exchange, enabling attendees to gain both global perspective and market-specific insight.<\/p>\n\n\n\n<p>On the outcome, Sojmark added, \u201cMalta has a special place in our heart, and it\u2019s incredibly rewarding to see all the hard work from the team come together. The result is an event that truly delivered for the industry, both in terms of connections and business opportunities.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Malta 2026 wrapped up last week after delivering its biggest edition to date, welcoming thousands of iGaming professionals and a highly commercial audience, with operators and affiliates making up 65% of attendees. The event, which took place from 28\u201330 April at the InterContinental Hotel in Malta, welcomed a record-breaking attendance of 6,000 industry [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1],"tags":[141,5602,2233,266,490,2678,486,87,4256,5177,15225,1851,16362,868,9466,8624,1360,4130,5122,246,16363,8292,423,15945,9207,253,8758],"class_list":["post-12950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","tag-1xbet","tag-alea","tag-aurum-solutions","tag-bet365","tag-betconstruct","tag-betfred","tag-betsson-group","tag-better-collective","tag-betway","tag-betwinner","tag-casumo","tag-catena-media","tag-entain-group","tag-flutter-entertainment","tag-gambling-com-group","tag-gentoo-media","tag-kaizen-gaming","tag-kindred-group","tag-leovegas-group","tag-oddschecker","tag-qore","tag-raketech","tag-rasmus-sojmark","tag-sbc-summit-malta-2026","tag-vallettapay","tag-videoslots","tag-xlmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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