{"id":12953,"date":"2026-05-11T12:51:41","date_gmt":"2026-05-11T11:51:41","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12953"},"modified":"2026-05-11T12:51:43","modified_gmt":"2026-05-11T11:51:43","slug":"veikkaus-aims-to-maintain-profitability-in-2026","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/05\/11\/veikkaus-aims-to-maintain-profitability-in-2026\/","title":{"rendered":"Veikkaus Aims to Maintain Profitability in 2026"},"content":{"rendered":"\n

Finland\u2019s monopoly operator Veikkaus<\/strong> has returned to profitability in Q1 as it looks to strengthen its financial position ahead of the market\u2019s upcoming transition to a multi-licence model.<\/p>\n\n\n\n

The news was shared in an investors\u2019 update by Veikkaus Chief Executive Officer, Olli Sarekoski<\/strong>, who confirmed that for the three-month period ending March 2026, the company recorded a 2.5% boost in gross gaming revenue (GGR).<\/p>\n\n\n\n

In July 2027, Finland will move away from the current gambling monopoly regime and open up its online betting and gaming market to international operators, although the state-owned Veikkaus will retain exclusive control over lotteries, scratch cards and physical slot machines.<\/p>\n\n\n\n

With competition intensifying, Veikkaus will naturally want to leverage the know-how gained from operating in Finland as it looks to not only compete with new operators in a domestic setting, but also expand internationally.<\/p>\n\n\n\n

The groundwork for this expansion has already been set, thanks to the operator\u2019s proprietary Fennica Gaming<\/strong> games studio, which already boasts an impressive international profile. <\/p>\n\n\n\n

Sarekoski further confirmed that in Q1, Fennica Gaming\u2019s business outside of Finland has shown a 380% growth, with game sales making up 87% of that.<\/p>\n\n\n\n

\u201cThese figures are very encouraging, but maintaining them requires continuous development, especially in a challenging economic situation and amid intensifying competition both domestically and internationally,\u201d Sarekoski added.<\/p>\n\n\n\n

What will Veikkaus look like in 2030?<\/strong><\/p>\n\n\n\n

Veikkaus got off to a positive start in 2026, despite reporting a stagnation across sales figures in FY25.<\/p>\n\n\n\n

The full report unveiled that lottery games made \u20ac497m ($541m) in sales, holding the lion\u2019s share (53.1%) of total revenue.<\/p>\n\n\n\n

The company has already put its 2030 plan into motion, working towards a stronger financial profile with the recent hire of Illka Kosola <\/strong>as its new Chief Financial Officer, and clearly stating that it plans to become a major international player by the end of the decade.<\/p>\n\n\n\n

\u201cIn line with our vision, we want to evolve from a national gaming company into a successful player also on the international stage and strengthen our competitiveness in an increasingly global market,\u201d\u00a0Veikkaus said in its FY25 results. \u201cOur goal is to be a respected and successful international money gaming group by 2030.\u201d<\/p>\n\n\n\n

With a profitable lottery vertical and an already internationally active business with Fennica Gaming at its disposal, Veikkaus has a clear shot of becoming a global brand. All it needs to do now is financially withstand the influx of competitors heading towards Finland and ensure that it stays afloat in the new regulatory landscape.<\/p>\n\n\n\n

Talks regarding an IPO have also begun to circulate as Veikkaus eyes up new opportunities outside of Finland, although this has not yet been confirmed. However, with the multi-licence model not coming into effect until 2027, a move to becoming publicly listed may be put on ice.\u00a0<\/p>\n\n\n\n

Maija Strandberg<\/strong>, Head of the department which manages Finland\u2019s state-controlled assets, said: \u201cVeikkaus will need to demonstrate that it can compete in that market. Is one year enough for the company to prove this? <\/p>\n\n\n\n

\u201cWe would then be at the end of 2028. If we take any action, we are approaching the turn of the decade.\u201d<\/p>\n\n\n\n

For now, at least, Veikkaus looks set to press on with its expansion in its home market.\u00a0<\/p>\n\n\n\n

\u201cWe will continue to follow our chosen path with determination and build a future where growth, responsibility, and continuous development go hand in hand,\u201d Sarekoski concluded.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Finland\u2019s monopoly operator Veikkaus has returned to profitability in Q1 as it looks to strengthen its financial position ahead of the market\u2019s upcoming transition to a multi-licence model. The news was shared in an investors\u2019 update by Veikkaus Chief Executive Officer, Olli Sarekoski, who confirmed that for the three-month period ending March 2026, the company […]<\/p>\n","protected":false},"author":7,"featured_media":12954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[12876,2994,3624,46,2927,1439,16326,3872,14479,15473,16327,12970,155,116,2873],"class_list":["post-12953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-fennica-gaming","tag-financial-results","tag-finland","tag-gambling","tag-gambling-market","tag-ggr","tag-ilkka-kosola","tag-international-expansion","tag-maija-strandberg","tag-market-reform","tag-multi-licence-model","tag-olli-sarekoski","tag-online-betting","tag-regulation","tag-veikkaus"],"yoast_head":"\nVeikkaus Aims to Maintain Profitability in 2026 - 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