{"id":12963,"date":"2026-05-13T13:03:17","date_gmt":"2026-05-13T12:03:17","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12963"},"modified":"2026-05-13T13:03:19","modified_gmt":"2026-05-13T12:03:19","slug":"betby-expands-its-world-cup-offering-through-esports-content","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/","title":{"rendered":"BETBY Expands Its World Cup Offering Through Esports Content"},"content":{"rendered":"\n<p>Betting industry preparations for the World Cup are ramping up, with sportsbook solutions firm <strong>BETBY<\/strong> the latest to get product enhancements underway.<\/p>\n\n\n\n<p><strong>The FIFA World Cup<\/strong><em> (June 11 \u2013 July 19) <\/em>is, unsurprisingly, one of the biggest events of the sporting calendar of the betting industry, but this year the battle for player acquisition is expected to be more fierce than usual \u2014 among both regulated operators and against the unlicensed market.<\/p>\n\n\n\n<p>For its own pre-World Cup preparation, BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.<\/p>\n\n\n\n<p>The company states that its package will allow players to bet on various match outcomes including throw-ins, fouls, corners, offsides, goals and goal kicks, as it expects \u2018at least 90 intervals\u2019 per game throughout the month-long, 48 nation tournament.<\/p>\n\n\n\n<p>\u201cAs the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution,\u201d said <strong>Chris Nikolopoulos,<\/strong> BETBY\u2019s Chief Commercial Officer.&nbsp;<\/p>\n\n\n\n<p>\u201cBy being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we\u2019re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff.&nbsp;<\/p>\n\n\n\n<p>\u201cAt the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition. We\u2019re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.\u201d<\/p>\n\n\n\n<p>BETBY\u2019s preparations for the World Cup come amid a wave of preparations for the tournament, as discussed above. Other B2B firms like <strong>GR8<\/strong> <strong>Tech<\/strong> have been undertaking similar efforts, as have many B2C operators.<\/p>\n\n\n\n<p>For its part, BETBY is also looking to integrate its background in esports into its own World Cup experience. The firm has developed an <strong>\u2018eWorldCup\u2019<\/strong>, seeking to replicate all World Cup tournament matches in a high-frequency esports setting.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betting industry preparations for the World Cup are ramping up, with sportsbook solutions firm BETBY the latest to get product enhancements underway. The FIFA World Cup (June 11 \u2013 July 19) is, unsurprisingly, one of the biggest events of the sporting calendar of the betting industry, but this year the battle for player acquisition is [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6,5,1],"tags":[2705,7041,148,362,967,149,2416,3605,5132,62,3225,14155],"class_list":["post-12963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports","category-gambling","category-news","tag-betby","tag-chris-nikolopoulos","tag-esports","tag-fifa","tag-fifa-world-cup","tag-football","tag-gr8-tech","tag-online-gaming","tag-sporting-events","tag-sports-betting","tag-sports-technology","tag-sportsbook-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T12:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T12:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"BETBY Expands Its World Cup Offering Through Esports Content\",\"datePublished\":\"2026-05-13T12:03:17+00:00\",\"dateModified\":\"2026-05-13T12:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\"},\"wordCount\":340,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg\",\"keywords\":[\"Betby\",\"Chris Nikolopoulos\",\"eSports\",\"FIFA\",\"FIFA World Cup\",\"Football\",\"GR8 Tech\",\"online gaming\",\"sporting events\",\"sports betting\",\"sports technology\",\"Sportsbook Solutions\"],\"articleSection\":[\"Esports\",\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\",\"name\":\"BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg\",\"datePublished\":\"2026-05-13T12:03:17+00:00\",\"dateModified\":\"2026-05-13T12:03:19+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg\",\"width\":660,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BETBY Expands Its World Cup Offering Through Esports Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN","description":"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/","og_locale":"en_GB","og_type":"article","og_title":"BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN","og_description":"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.","og_url":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-05-13T12:03:17+00:00","article_modified_time":"2026-05-13T12:03:19+00:00","og_image":[{"width":660,"height":330,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"BETBY Expands Its World Cup Offering Through Esports Content","datePublished":"2026-05-13T12:03:17+00:00","dateModified":"2026-05-13T12:03:19+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/"},"wordCount":340,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg","keywords":["Betby","Chris Nikolopoulos","eSports","FIFA","FIFA World Cup","Football","GR8 Tech","online gaming","sporting events","sports betting","sports technology","Sportsbook Solutions"],"articleSection":["Esports","Gambling","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/","url":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/","name":"BETBY Expands Its World Cup Offering Through Esports Content - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg","datePublished":"2026-05-13T12:03:17+00:00","dateModified":"2026-05-13T12:03:19+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"BETBY has launched a package of solutions around the tournament encompassing a pre-priced structure across all potential nation-v-nation matchups and microbetting.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/05\/Esports-World-Cup.jpg","width":660,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/05\/13\/betby-expands-its-world-cup-offering-through-esports-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"BETBY Expands Its World Cup Offering Through Esports Content"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=12963"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12963\/revisions"}],"predecessor-version":[{"id":12965,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12963\/revisions\/12965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/12964"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=12963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=12963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=12963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}