{"id":13016,"date":"2026-05-20T08:34:14","date_gmt":"2026-05-20T07:34:14","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13016"},"modified":"2026-05-20T08:34:18","modified_gmt":"2026-05-20T07:34:18","slug":"gr8-tech-undergoes-a-rebrand-inspired-by-programming-style","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/05\/20\/gr8-tech-undergoes-a-rebrand-inspired-by-programming-style\/","title":{"rendered":"GR8 Tech Undergoes a Rebrand Inspired by Programming Style"},"content":{"rendered":"\n<p>Cyprus-based gaming technology company <strong>GR8Tech<\/strong> has announced a new brand identity, changing its styling to reflect its stated focus on innovation and ambition.<\/p>\n\n\n\n<p>The company will be branding itself as <strong>GR8_TECH<\/strong> from here on out, while it also states that it has upgraded its systems to reflect \u2018the way modern technology brands think\u2019.<\/p>\n\n\n\n<p>GR8_TECH\u2019s new identity has been influenced by a coding-style visual language, while the firm has also cited a motion-first approach and digitally-aligned structures.<\/p>\n\n\n\n<p>Founded in Ukraine and now based in Limassol, Cyprus, GR8_TECH provides various types of betting and gaming technology to the international industry, including a sportsbook platform and cryptocurrency solutions.<\/p>\n\n\n\n<p>\u201cThis was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,\u201d said <strong>Iryna Ilchanka, <\/strong>Creative Lead at GR8_TECH.&nbsp;<\/p>\n\n\n\n<p>\u201cOur goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.\u201d<\/p>\n\n\n\n<p>Branding and marketing have been very essential to GR8_TECH\u2019s foundation in 2023, originating as <strong>Parimatch Tech<\/strong> \u2014 the B2B tech provider to the Ukraine-founded multinational sportsbook <strong>Parimatch<\/strong>.<\/p>\n\n\n\n<p>Parimatch Tech rebranded as GR8 Tech (now GR8_TECH) in 2023.\u00a0<\/p>\n\n\n\n<p>Since then the firm has focused heavily on cultivating a strong brand image, including working with Ukrainian world heavyweight champion boxer <strong>Oleksandyr Usyk<\/strong>, and Premier League, LaLiga, Serie A and Champions League winning manager <strong>Jos\u00e9 Mourinho.<\/strong><\/p>\n\n\n\n<p>The adoption of GR8_TECH\u2019s latest brand identity comes after a series of product enhancements this year, with a particular focus on preparing for the World Cup. The firm has initiated upgrades to both its sportsbook and casino platform ahead of the tournament.<\/p>\n\n\n\n<p>\u201cWe didn\u2019t want to create a static brand book,\u201d Ilchanka added. \u201cRather, we wanted to build a living framework that can continuously evolve together with the business.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cyprus-based gaming technology company GR8Tech has announced a new brand identity, changing its styling to reflect its stated focus on innovation and ambition. The company will be branding itself as GR8_TECH from here on out, while it also states that it has upgraded its systems to reflect \u2018the way modern technology brands think\u2019. GR8_TECH\u2019s new [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564],"tags":[16403,1769,1385,13088,15765,2416,16404,2443,2479,16105,1388,254,16107,3605,48,1494,4463,14855,115],"class_list":["post-13016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","tag-betting-platforms","tag-cryptocurrencies","tag-cyprus","tag-digital-technologies","tag-fifa-world-cup-2026","tag-gr8-tech","tag-gr8_tech","tag-igaming-industry","tag-innovation","tag-jose-mourinho-2","tag-limassol","tag-marketing","tag-oleksandyr-usyk","tag-online-gaming","tag-parimatch","tag-parimatch-tech","tag-rebranding","tag-technology-companies","tag-ukraine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GR8 Tech Undergoes a Rebrand Inspired by Programming Style - 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