{"id":13175,"date":"2026-06-09T09:09:09","date_gmt":"2026-06-09T08:09:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13175"},"modified":"2026-06-09T09:09:13","modified_gmt":"2026-06-09T08:09:13","slug":"pragmatic-play-winds-down-its-sportsbook-operations-after-four-years-of-activity","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/06\/09\/pragmatic-play-winds-down-its-sportsbook-operations-after-four-years-of-activity\/","title":{"rendered":"Pragmatic Play Winds Down Its Sportsbook Operations After Four Years of Activity"},"content":{"rendered":"\n<p><strong>Pragmatic Play<\/strong> is going to wind down its sports betting, virtual sports, and bingo operations, as the gaming tech firm focuses solely on iGaming and slots.<\/p>\n\n\n\n<p>A spokesperson for the Gibraltar company confirmed to <em>SBC News<\/em> that it had conducted a strategic review of its business, leading to the decision to call it quits on its sports betting activity.<\/p>\n\n\n\n<p>This brings the company\u2019s four-year sports betting operations to an end and returns it to its traditional focus on online casino technology and products.&nbsp;<\/p>\n\n\n\n<p>This vertical has been the company\u2019s main area of interest since its founding in 2015 by <strong>Julian Jarvis<\/strong>, who remains the company&#8217;s Chief Executive Officer.<\/p>\n\n\n\n<p>\u201cFollowing a strategic review, the decision has been made to focus on our core market-leading verticals \u2014 in particular, slots, live casino, crash and RNG,\u201d Pragmatic Play\u2019s spokesperson remarked.<\/p>\n\n\n\n<p>\u201cThese areas continue to demonstrate strong performance and represent the company\u2019s primary long-term strategic focus.&nbsp;<\/p>\n\n\n\n<p>\u201cAs a result, Pragmatic Play will no longer offer bingo and sportsbook products (including virtual sports). We are working closely with partners to support their smooth transition to alternative platforms.\u201d<\/p>\n\n\n\n<p><strong>End of Pragmatic\u2019s sports betting journey<\/strong><\/p>\n\n\n\n<p>Pragmatic made the leap to sports betting in 2022 with the launch of its sportsbook platform, as the firm set itself the goal of becoming a \u201cone-stop shop for all iGaming operations\u201d.<\/p>\n\n\n\n<p>Sports betting was the fifth product vertical for Pragmatic, which had already built up a profile in slots, live casino, bingo and virtual sports \u2014 the latter two are also being shut down this year.<\/p>\n\n\n\n<p>The company has undertaken various efforts to enhance its sportsbook proportion over the past few years. This included the addition of esports via a 2025 deal with <strong>DATA.BET<\/strong> and the integration of <strong>Sporting Solutions\u2019 <\/strong>pre-game and in-play odds in 2024.<\/p>\n\n\n\n<p>A notable Pragmatic Play sportsbook partner has been DAZN Bet. Leading OTT sports streaming platform DAZN struck a deal with Pragmatic Play when it decided to enter the sports betting space back in 2022.<\/p>\n\n\n\n<p>Since then, the company has supported DAZN Bet\u2019s launches in the UK, Ireland, Italy, Germany and Spain.&nbsp;<\/p>\n\n\n\n<p>It is uncertain how the rollback of Pragmatic Play\u2019s sportsbook activity will impact DAZN Bet\u2019s operations. The duo may also continue working together on casino operations; however, having signed a deal covering this vertical in March 2023.<\/p>\n\n\n\n<p>Pragmatic Play\u2019s website details partnerships with notable international betting and gaming operators including <strong>bet365, William Hill, Entain, Flutter Entertainment, Betsson <\/strong>and <strong>1xbet.<\/strong><\/p>\n\n\n\n<p>As many of these deals encompass iGaming content, such as slots, the sportsbook window is unlikely to impact them.<\/p>\n\n\n\n<p>The company has also recently demonstrated a clear commitment to enhancing its casino solutions by launching a new live casino product, <strong>Money Time<\/strong>, in September last year.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pragmatic Play is going to wind down its sports betting, virtual sports, and bingo operations, as the gaming tech firm focuses solely on iGaming and slots. A spokesperson for the Gibraltar company confirmed to SBC News that it had conducted a strategic review of its business, leading to the decision to call it quits on [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,7,1],"tags":[141,266,455,50,7588,2949,324,868,2927,2818,3605,698,10244,62,16529,2477,225],"class_list":["post-13175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-igaming","category-news","tag-1xbet","tag-bet365","tag-betsson","tag-casino","tag-data-bet","tag-dazn-bet","tag-entain","tag-flutter-entertainment","tag-gambling-market","tag-gaming-industry","tag-online-gaming","tag-pragmatic-play","tag-sporting-solutions","tag-sports-betting","tag-sportsbook-division","tag-virtual-sports-2","tag-william-hill"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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