{"id":13215,"date":"2026-06-12T09:06:44","date_gmt":"2026-06-12T08:06:44","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13215"},"modified":"2026-06-12T09:06:46","modified_gmt":"2026-06-12T08:06:46","slug":"lena-yasir-to-drive-global-growth-and-innovation-at-betconstruct-ai","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/06\/12\/lena-yasir-to-drive-global-growth-and-innovation-at-betconstruct-ai\/","title":{"rendered":"Lena Yasir to Drive Global Growth and Innovation at BetConstruct AI"},"content":{"rendered":"\n

BetConstruct AI <\/strong>has appointed a new Chief Executive Officer, Lena Yasir, <\/strong>to take the helm of its AI technology leveraging and implementation over the coming years.<\/p>\n\n\n\n

The firm has been in the midst of a huge expansion of its AI capabilities, having unveiled a new suite of products at the SBC Summit Lisbon<\/strong> last year, with further upgrades planned.<\/p>\n\n\n\n

The SoftConstruct-owned<\/strong> company has cited its new hire\u2019s \u201cproven track record\u201d in B2B commercial strategy, international expansion and scaling high-performing teams.<\/p>\n\n\n\n

It has also noted her experience across both regulated and emerging markets.<\/p>\n\n\n\n

Yasir\u2019s new employer has outlined her key tasks as driving global revenue and innovation and strengthening the firm\u2019s partnerships across the international iGaming ecosystem.<\/p>\n\n\n\n

\u201cBetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time,\u201d Yasir remarked.<\/p>\n\n\n\n

Prior to joining BetConstruct AI, Yasir held senior leadership roles at several companies. She served as Chief Commercial Officer at Pragmatic Play’s ARRISE division and later as Vice President of Pragmatic Play. In addition, she led the commercial operations of Play\u2019n GO.<\/p>\n\n\n\n

She joins BetConstruct AI as the betting and gaming industry navigates a rapidly evolving landscape of AI implementation.<\/p>\n\n\n\n

The company continues to secure new partnerships across the sector. Three months ago, it partnered with Logifuture,<\/strong> for example, integrating two of the company\u2019s products onto its platform, Simulate and Zoom Sports.<\/em><\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

BetConstruct AI has appointed a new Chief Executive Officer, Lena Yasir, to take the helm of its AI technology leveraging and implementation over the coming years. The firm has been in the midst of a huge expansion of its AI capabilities, having unveiled a new suite of products at the SBC Summit Lisbon last year, […]<\/p>\n","protected":false},"author":7,"featured_media":13216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[12319,15448,16572,1585],"class_list":["post-13215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-appointment","tag-betconstruct-ai","tag-lena-yasir","tag-softconstruct"],"yoast_head":"\nLena Yasir to Drive Global Growth and Innovation at BetConstruct AI - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"BetConstruct AI has appointed a new Chief Executive Officer, Lena Yasir, to take the helm of its AI technology leveraging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/06\/12\/lena-yasir-to-drive-global-growth-and-innovation-at-betconstruct-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lena Yasir to Drive Global Growth and Innovation at BetConstruct AI - 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