{"id":13354,"date":"2026-06-26T08:12:09","date_gmt":"2026-06-26T07:12:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13354"},"modified":"2026-06-26T08:12:15","modified_gmt":"2026-06-26T07:12:15","slug":"entain-begins-central-and-eastern-europe-exit-with-e425m-sale-of-20-stake-in-entain-cee","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/06\/26\/entain-begins-central-and-eastern-europe-exit-with-e425m-sale-of-20-stake-in-entain-cee\/","title":{"rendered":"Entain Begins Central and Eastern Europe Exit with \u20ac425m Sale of 20% Stake in Entain CEE"},"content":{"rendered":"\n<p><strong>Entain<\/strong> will close the shutters on its <strong>Central and Eastern Europe (CEE)<\/strong> operations, confirming the move a week after media speculation that a withdrawal was imminent.<\/p>\n\n\n\n<p>The group has agreed to sell its 20% stake in the Entain CEE business to its joint venture partner <strong>EMMA Capital<\/strong> for a total cash consideration of around \u20ac425m.<\/p>\n\n\n\n<p>This will be the first move in a planned phased withdrawal from the region.<\/p>\n\n\n\n<p>The firm\u2019s phased exit gives its CEE arm an enterprise value of \u00a31.9bn, with net proceeds from the sale being dedicated towards reducing the <strong>FTSE 100<\/strong> constituent\u2019s current debt net figure of some \u00a33.64bn \u2013 which almost exactly matches its current market cap.&nbsp;<\/p>\n\n\n\n<p>The group also plans to return any excess capital from the phased sale to its shareholders.<\/p>\n\n\n\n<p><strong>Stella David, <\/strong>group Chief Executive Officer, said: \u201cOur initial divestment is a decisive first step towards Entain fully exiting Entain CEE and reflects our ongoing focus on maximising value for shareholders.\u201d<\/p>\n\n\n\n<p><strong>Entain brings CEE journey to a close<\/strong><\/p>\n\n\n\n<p>Entain CEE came into being in 2022 when it embarked on the JV with EMMA Capital. The group\u2019s CEE venture started off with the purchase of EMMA\u2019s 75% stake in Croatian market leader <strong>SuperSport.<\/strong><\/p>\n\n\n\n<p>Poland became a core market for the new business in 2023 with the acquisition of <strong>STS Holdings,<\/strong> the dominant player in the local betting market.&nbsp;<\/p>\n\n\n\n<p>The group\u2019s decision to fund the takeover with a \u00a3600m bookbuild was criticised at the time by <strong>Ricky Sandler, <\/strong>formerly a prominent Entain shareholder via his now-defunct Eminence Capital investment firm.<\/p>\n\n\n\n<p>Recent financial statements have shown diminishing returns from the CEE market. The company\u2019s Q1 2026 statement showed a 6% decline in CEE net gaming revenue, with retail revenue down 30% and online revenue down 1%.<\/p>\n\n\n\n<p>The announcement has clearly gone down well with shareholders too in its early stages, with Entain shares rising by around 13p to \u00a35.70 in the 15 minutes since it revealed the news.<\/p>\n\n\n\n<p>Nonetheless, leadership remains confident that it was a worthwhile investment.<\/p>\n\n\n\n<p>\u201cThis enables us to unlock the value created by our Croatian and Polish businesses\u2019 and demonstrates our robust capital allocation discipline,\u201d David continued on the planned withdrawal.<\/p>\n\n\n\n<p>\u201cDriven by structural growth across our globally scaled portfolio and our improving operational execution, I am confident in our ability to deliver strong future cash-generation. Entain remains well positioned to be a long-term industry winner.\u201d<\/p>\n\n\n\n<p>Once the transaction is complete, Entain\u2019s share in Entain CEE \u2013 encompassing SuperSport and STS \u2013 will drop from 67.5% to 47.5%. EMMA\u2019s shares will go up from 22.5% to 42.5%.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entain will close the shutters on its Central and Eastern Europe (CEE) operations, confirming the move a week after media speculation that a withdrawal was imminent. The group has agreed to sell its 20% stake in the Entain CEE business to its joint venture partner EMMA Capital for a total cash consideration of around \u20ac425m. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564],"tags":[322,15652,329,324,16485,8281,4865,330],"class_list":["post-13354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","tag-cee","tag-central-and-eastern-europe","tag-emma-capital","tag-entain","tag-ricky-sandler","tag-stella-david","tag-sts-holdings","tag-supersport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entain Begins Central and Eastern Europe Exit with \u20ac425m Sale of 20% Stake in Entain CEE - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Entain will close the shutters on its Central and Eastern Europe (CEE) operations. 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