{"id":13377,"date":"2026-06-30T12:10:10","date_gmt":"2026-06-30T11:10:10","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13377"},"modified":"2026-06-30T12:10:13","modified_gmt":"2026-06-30T11:10:13","slug":"ian-bradley-and-tom-light-join-forces-to-transform-first-bet","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/06\/30\/ian-bradley-and-tom-light-join-forces-to-transform-first-bet\/","title":{"rendered":"Ian Bradley And Tom Light Join Forces To Transform FIRST.bet"},"content":{"rendered":"\n<p><strong>FIRST.bet <\/strong>has welcomed <strong>Ian Bradley <\/strong>as its new co-CEO to help thrust the B2B sportsbook provider into a new era of global expansion.<\/p>\n\n\n\n<p>Bradley\u2019s career carries more than 20 years of B2B sportsbook expertise. He started his journey in spread betting and trading at <strong>Sporting Index <\/strong>and<strong> Sporting Solutions.<\/strong> He then moved to B2B sportsbook business <strong>SBTech<\/strong>.<\/p>\n\n\n\n<p>Following SBTech\u2019s merger with <strong>DraftKings<\/strong> in 2020, Bradley became Senior Vice President Vice President at the American sportsbook giant, taking an instrumental role in shaping the company\u2019s success by overseeing all relevant revenue.<\/p>\n\n\n\n<p>FIRST.bet was founded by <strong>Tom Light<\/strong>, who was Bradley\u2019s former colleague at SBTech. Together, the duo will head the company as co-CEOs, with Bradley not only joining as a C-level executive, but also as a business partner alongside Light.<\/p>\n\n\n\n<p>Ian Bradley, Co-CEO of FIRST.bet, said: \u201cFIRST.bet has built something rare \u2014 a world-class team and genuinely Tier-1 technology, with the trading depth and product to back it. I wanted to work alongside a team like this and help build on the success they\u2019ve already created.<\/p>\n\n\n\n<p>\u201cRunning the company alongside Tom as co-CEO is exactly the challenge I wanted next, and the opportunity in B2B right now \u2014 across LATAM, Europe and beyond \u2014 is enormous.\u201d<\/p>\n\n\n\n<p>Having in-depth knowledge of how the other operates, Light\u2019s vision and product leadership\u00a0will complement Bradley\u2019s expertise in scaling a sportsbook business to drive growth across product, technology and trading as FIRTST.bet expands across its core markets in Latin America, Europe and Africa.<\/p>\n\n\n\n<p>The company holds licences from both the Maltese and Swedish Gambling Authorities, and has been previously recognised for its success with the <strong>\u2018Sportsbook Supplier of the Year\u2019 <\/strong>at the <strong>SBC Awards 2025.<\/strong><\/p>\n\n\n\n<p>On Bradley joining the team, Tom Light, Founder and co-CEO of FIRST.bet, added: \u201cIan is one of the most respected leaders in our industry, and I worked alongside him at SBTech, so I\u2019ve seen first-hand what he builds.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve wanted him alongside me at FIRST.bet for some time \u2014 that he\u2019s only now free to join tells you how highly DraftKings valued him. Asking Ian to run the business with me as co-CEO is the clearest statement of intent we could make: FIRST.bet is building the platform serious operators choose, and together we\u2019ll get there faster.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIRST.bet has welcomed Ian Bradley as its new co-CEO to help thrust the B2B sportsbook provider into a new era of global expansion. Bradley\u2019s career carries more than 20 years of B2B sportsbook expertise. He started his journey in spread betting and trading at Sporting Index and Sporting Solutions. He then moved to B2B sportsbook [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[231,16666,16669,875,90,16668,2106,4001,16667,546,3605,13563,9061,62,1549,14157],"class_list":["post-13377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-africa","tag-b2b-sportsbook","tag-c-level-management","tag-draftkings","tag-europe","tag-first-bet","tag-gambling-industry","tag-global-expansion","tag-ian-bradley","tag-latin-america","tag-online-gaming","tag-sbc-awards-2025","tag-sbtech","tag-sports-betting","tag-technology","tag-tom-light"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ian Bradley And Tom Light Join Forces To Transform FIRST.bet - 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