{"id":13436,"date":"2026-07-08T06:44:34","date_gmt":"2026-07-08T05:44:34","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13436"},"modified":"2026-07-08T06:44:37","modified_gmt":"2026-07-08T05:44:37","slug":"sbc-summit-tbilisi-returns-next-week-with-2500-delegates-expected","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/07\/08\/sbc-summit-tbilisi-returns-next-week-with-2500-delegates-expected\/","title":{"rendered":"SBC Summit Tbilisi Returns Next Week With 2,500 Delegates Expected"},"content":{"rendered":"\n

With just one week to go, SBC Summit Tbilisi 2026<\/strong><\/a> will return to the Sheraton Grand Tbilisi Metechi Palace, <\/strong>where more than 2,500 industry professionals will gather on 15-16 July for two days of learning, networking, and deal-making.<\/p>\n\n\n\n

Held in partnership with SMH<\/strong><\/a>, the summit will unite operators, affiliates, suppliers, regulators, legal experts, investors, and regional leaders, providing a key meeting point for businesses operating in Eastern Europe and Central Asia.<\/p>\n\n\n\n

Former Real Madrid, Liverpool, and Spain striker Fernando Morientes <\/strong>will attend the event as an invited speaker, bringing elite sporting insight to discussions around leadership, performance, fan engagement, and the growing role of technology in modern sport.<\/p>\n\n\n\n

Morientes will also share his thoughts on how innovation is reshaping the relationship between sport and business, from creating new commercial opportunities to changing the way clubs, brands, and fans interact.<\/p>\n\n\n\n

The former striker\u2019s appearance will complement the summit\u2019s sports-focused conference content, which will examine the lessons operators can take from the World Cup, how betting brands can convert tournament engagement into long-term customer value, and how sports organisations are evolving into global entertainment brands.<\/p>\n\n\n\n

Across the two-day agenda, more than 70 expert speakers will examine the strategies businesses need to grow sustainably across Eastern Europe and Central Asia, from entering and scaling in emerging markets to responding to regulatory pressure and building strong commercial partnerships.<\/p>\n\n\n\n

Day One<\/a> will focus on the strategic decisions shaping growth across emerging markets, with sessions on market entry, product innovation, AI implementation, black-market competition vs regulated growth, and sports sponsorship ROI.<\/p>\n\n\n\n

Day Two<\/a> will shift attention to long-term business development, covering talent acquisition, the next betting consumer, C-level leadership, operator-affiliate relationships, sports engagement, and the changing role of sports organisations as entertainment brands.<\/p>\n\n\n\n

Among the speakers featured across the main conference agenda will be Bill Pascrell III <\/strong>(Partner, Princeton Public Affairs Group), Giorgi Gvenetadze<\/strong> (COO, Flutter CEE), Dmitry Starostenkov <\/strong>(CEO EvenBet Gaming), Chris Bird<\/strong> (Strategic Consultant, 1xBet and former COO, Manchester City), Roxana Dinescu<\/strong> (Head of Marketing Strategy, Superbet), Mike Danshin<\/strong> (CMO \u2013 1w Crypto), Miranda Guliashvili<\/strong> (Head of Regional Growth, SOFTSWISS), Sanja Isakov<\/strong> (General Manager \u2013 Betsson \u2013 Rizk) and Levy Andratchniko<\/strong> (ex AC Milan Sponsorship Sales Manager and Co-Founder, Munegu Sport).<\/p>\n\n\n\n

The summit\u2019s second day will also feature a dedicated Regulators Forum<\/strong><\/a>, bringing together regulators, legal experts, policy specialists, and industry stakeholders to examine the region\u2019s most pressing regulatory challenges. Sessions will explore coordinated action against illegal iGaming, cross-border cooperation, RegTech, market integrity, and the policy priorities likely to shape 2027.<\/p>\n\n\n\n

Regulatory and legal voices featured across the forum include:<\/p>\n\n\n\n