{"id":13483,"date":"2026-07-13T12:29:34","date_gmt":"2026-07-13T11:29:34","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13483"},"modified":"2026-07-13T12:29:37","modified_gmt":"2026-07-13T11:29:37","slug":"imagine-live-and-maxbet-launch-live-casino-in-the-balkans","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/","title":{"rendered":"Imagine Live And MaxBet Launch Live Casino In The Balkans"},"content":{"rendered":"\n<p>Live casino provider <strong>Imagine Live <\/strong>has entered into a partnership with <strong>MaxBet<\/strong>, one of the leading sports betting and online gaming operators in the Balkans.<\/p>\n\n\n\n<p>The agreement will enable Imagine Live to strengthen its footprint across regulated markets, giving MaxBet\u2019s players access to live dealer games and game show formats.<\/p>\n\n\n\n<p>The rollout is already underway, with Montenegro set to be the first market to go live, followed by Serbia and Bosnia &amp; Herzegovina.<\/p>\n\n\n\n<p>MaxBet\u2019s online platform serves around 95,000 active players each month, with the company holding a leading position in its core Serbian market. Since 2023, a majority stake in MaxBet has been owned by <strong>Flutter Entertainment<\/strong>, the global operator behind brands such as <strong>Paddy Power <\/strong>and<strong> Betfair.<\/strong><\/p>\n\n\n\n<p>As part of the partnership, MaxBet users will gain access to Imagine Live\u2019s portfolio of live dealer tables and game shows, streamed from studios in Armenia, Romania, and Spain.<\/p>\n\n\n\n<p>Founded in 2022, Imagine Live operates more than 200 tables and holds licences from the <strong>UKGC, MGA, ONJN, HGC<\/strong>, and other regulators, continuing to expand its presence in a region where the regulated online gaming market is experiencing steady growth.<\/p>\n\n\n\n<p><strong>Nadiya Attard<\/strong>, chief commercial officer at Imagine Live, said: \u201cGoing live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.<\/p>\n\n\n\n<p>\u201cMaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia &amp; Herzegovina gives us a strong platform in a region we know well.\u201d<\/p>\n\n\n\n<p><strong>Tornike Tordia<\/strong>, head of Gaming at MaxBet, added: \u201cBringing Imagine Live\u2019s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.<\/p>\n\n\n\n<p>\u201cTheir live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans. The agreement will enable Imagine Live to strengthen its footprint across regulated markets, giving MaxBet\u2019s players access to live dealer games and game show formats. The rollout is already underway, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[8,5,1,83],"tags":[1971,4147,16750,868,6831,1673,16752,1643,642,7577,3605,1590,56,1229,1682,62,16751],"class_list":["post-13483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino","category-gambling","category-news","category-partnership","tag-balkans","tag-betfair","tag-bosnia-herzegovina","tag-flutter-entertainment","tag-imagine-live","tag-live-casino","tag-live-dealer-games","tag-maxbet","tag-montenegro","tag-nadiya-attard","tag-online-gaming","tag-paddy-power","tag-partnership","tag-regulated-markets","tag-serbia","tag-sports-betting","tag-tornike-tordia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T11:29:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T11:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Imagine Live And MaxBet Launch Live Casino In The Balkans\",\"datePublished\":\"2026-07-13T11:29:34+00:00\",\"dateModified\":\"2026-07-13T11:29:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\"},\"wordCount\":326,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png\",\"keywords\":[\"Balkans\",\"Betfair\",\"Bosnia &amp; Herzegovina\",\"Flutter Entertainment\",\"Imagine Live\",\"live casino\",\"Live Dealer Games\",\"Maxbet\",\"Montenegro\",\"Nadiya Attard\",\"online gaming\",\"Paddy Power\",\"partnership\",\"regulated markets\",\"serbia\",\"sports betting\",\"Tornike Tordia\"],\"articleSection\":[\"Casino\",\"Gambling\",\"News\",\"Partnership\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\",\"name\":\"Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png\",\"datePublished\":\"2026-07-13T11:29:34+00:00\",\"dateModified\":\"2026-07-13T11:29:37+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imagine Live And MaxBet Launch Live Casino In The Balkans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN","description":"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/","og_locale":"en_GB","og_type":"article","og_title":"Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN","og_description":"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.","og_url":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-07-13T11:29:34+00:00","article_modified_time":"2026-07-13T11:29:37+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png","type":"image\/png"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Imagine Live And MaxBet Launch Live Casino In The Balkans","datePublished":"2026-07-13T11:29:34+00:00","dateModified":"2026-07-13T11:29:37+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/"},"wordCount":326,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png","keywords":["Balkans","Betfair","Bosnia &amp; Herzegovina","Flutter Entertainment","Imagine Live","live casino","Live Dealer Games","Maxbet","Montenegro","Nadiya Attard","online gaming","Paddy Power","partnership","regulated markets","serbia","sports betting","Tornike Tordia"],"articleSection":["Casino","Gambling","News","Partnership"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/","url":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/","name":"Imagine Live And MaxBet Launch Live Casino In The Balkans - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png","datePublished":"2026-07-13T11:29:34+00:00","dateModified":"2026-07-13T11:29:37+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"Live casino provider Imagine Live has entered into a partnership with MaxBet, one of the leading sports betting and online gaming operators in the Balkans.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/07\/1783584592542.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/07\/13\/imagine-live-and-maxbet-launch-live-casino-in-the-balkans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Imagine Live And MaxBet Launch Live Casino In The Balkans"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=13483"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13483\/revisions"}],"predecessor-version":[{"id":13485,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13483\/revisions\/13485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/13484"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=13483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=13483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=13483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}