{"id":13776,"date":"2026-08-14T07:06:38","date_gmt":"2026-08-14T06:06:38","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13776"},"modified":"2026-08-14T07:06:41","modified_gmt":"2026-08-14T06:06:41","slug":"velipekka-nummikoski-to-step-down-as-veikkaus-deputy-ceo","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/08\/14\/velipekka-nummikoski-to-step-down-as-veikkaus-deputy-ceo\/","title":{"rendered":"Velipekka Nummikoski to Step Down as Veikkaus Deputy CEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Velipekka Nummikoski<\/strong> is leaving <strong>Veikkaus<\/strong> after 14 years with the company. During this time, he held senior management positions both before and after the major merger that created the current structure of Finland\u2019s state-owned gambling operator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nummikoski joined <strong>RAY<\/strong> in 2012, becoming CEO of the <strong>Finnish Slot Machine Association<\/strong>. In 2017, he moved to Veikkaus as Deputy CEO, where he was responsible for public relations, responsibility and communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, Nummikoski worked on various projects alongside CEO <strong>Olli Sarekoski. <\/strong>Sarekoski succeeded Veikkaus\u2019 previous CEO and took over the company during the latest stage of changes to its leadership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nummikoski\u2019s professional career coincided with a period of major changes in Finland\u2019s gambling industry. According to Nummikoski, when he began working at RAY in 2012, digitalisation was already gradually transforming the market and the way operators conducted their business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key developments during this period was the merger of three companies, which resulted in the creation of Veikkaus. The company subsequently began preparing for Finland\u2019s transition towards a more competitive gambling market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veikkaus CEO Olli Sarekoski praised Nummikoski\u2019s contribution to the company\u2019s development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Velipekka Nummikoski has had a long and distinguished career at Veikkaus and has held several demanding management positions. I would like to warmly thank him for his significant work for the company,\u201d Sarekoski said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI appreciate his extensive experience and his contribution, especially in the development of public relations, responsibility and communications. I wish him the best of luck in the future,\u201d Sarekoski added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Velipekka Nummikoski commented: \u201cI started as RAY\u2019s CEO in 2012 at a time when digitalisation was starting to change the gambling industry. I had the opportunity to be involved in the merger of three companies into a new Veikkaus and on the way to a competitive market. It has been a great privilege to work in the midst of this transformation. Next year, Veikkaus will move into a new era, and at the same time, it will also be my turn to head towards new challenges. A warm thank you to all Veikkaus employees for the years together,\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his statement, Nummikoski links his departure to Veikkaus\u2019 next stage of development, viewing it as part of the broader transformation of Finland\u2019s state-owned gambling operator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Velipekka Nummikoski is leaving Veikkaus after 14 years with the company. During this time, he held senior management positions both before and after the major merger that created the current structure of Finland\u2019s state-owned gambling operator. Nummikoski joined RAY in 2012, becoming CEO of the Finnish Slot Machine Association. In 2017, he moved to Veikkaus [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,7,1,24],"tags":[16996,3624,46,2106,2927,12970,687,16997,116,12807,452,6906,2873,15030],"class_list":["post-13776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-igaming","category-news","category-regulations","tag-digitalisation","tag-finland","tag-gambling","tag-gambling-industry","tag-gambling-market","tag-olli-sarekoski","tag-online-gambling","tag-ray","tag-regulation","tag-regulatory-reform","tag-responsible-gambling","tag-state-owned-operator","tag-veikkaus","tag-velipekka-nummikoski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Velipekka Nummikoski to Step Down as Veikkaus Deputy CEO - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Velipekka Nummikoski is leaving Veikkaus after 14 years with the company. 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