{"id":13793,"date":"2026-08-17T12:15:25","date_gmt":"2026-08-17T11:15:25","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13793"},"modified":"2026-08-17T12:19:20","modified_gmt":"2026-08-17T11:19:20","slug":"superbet-strengthens-its-presence-in-greece-aiming-to-break-into-the-top-three","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/08\/17\/superbet-strengthens-its-presence-in-greece-aiming-to-break-into-the-top-three\/","title":{"rendered":"Superbet Strengthens Its Presence in Greece, Aiming to Break into the Top Three"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Adam Lamentowicz, Chief Commercial Officer CEE of <\/strong><a href=\"https:\/\/www.super.xyz\/\"><strong>Super Technologies<\/strong><\/a><strong>, tells <\/strong><strong><em>SBC News <\/em><\/strong><strong>that the betting multinational\u2019s high-risk and reward launch in Greece has laid the foundation for its Superbet brand to take top-three sport in the market in record time.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Romania-based firm is confident that local players recognise <strong>Superbet<\/strong> as the real contender, rocking the market place on price, product and promotion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, <strong>Super Technologies<\/strong> unveiled its plans for a launch<a href=\"https:\/\/sbcnews.co.uk\/sportsbook\/2026\/03\/30\/superbet-greek-betting-market\/\"> in Greece<\/a> to <em>SBC News.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move represented the sixth market launch of Superbet, with competitor and investor eyes sharpened as the operator embarked on its first new market entry underpinned by the \u20ac1.2bn ($1.39bn) investment of private equity giant Blackstone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leading the initiative, <strong>Adam Lamentowicz<\/strong>, Chief Commercial Officer CEE at Super, underscored the importance of the Greek launch and his ambition to rock the boat of the market\u2019s \u201cstubborn and entrenched incumbents\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Superbet\u2019s Greek summer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Superbet announced its arrival through high-profile partnerships with Greek <strong>Super League<\/strong> clubs <strong>PAOK Thessaloniki <\/strong>and <strong>Panathinaikos<\/strong>, announced on market launch.<br>In further developments, Superbet became title of main sponsor of <strong>Greek Cup<\/strong> and <strong>Super Cup <\/strong>enhancing its brand profile with domestic football audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, Lamentowicz underscores that football sponsorships\/partnerships alone represent only one element of what has become the highest-risk commercial launch of Super\u2019s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the noise, Lamentowicz explains how Super has dominated attention throughout a summer of sport and believes it has laid the foundations for a podium finish against Greece\u2019s established brands, <strong>Stoiximan, Novibet <\/strong>and<strong> OPAP.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the launch phase complete, Super has now set itself a new objective: becoming one of Greece\u2019s three largest online gambling operators within the next three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Super, the Greek market was never expected to be an easy win. It is one of Europe\u2019s most mature and competitive online gambling jurisdictions, where established domestic operators command deep customer loyalty, extensive sponsorship portfolios and years of brand engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than attempting to outspend competitors on bonuses alone, Super opted for a broader launch strategy, combining major sports sponsorships with product localisation, customer engagement initiatives and an aggressive brand campaign designed to establish credibility quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSuperbet, our leading commercial brand, has entered the Greek market with real intent,\u201d said Lamentowicz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are now partners of the country\u2019s leading sports clubs, both in football and in basketball. We have signed strategic partnerships with iconic football brands like <strong>Panathinaikos, PAOK, <\/strong>alongside <strong>Levadiakos, Panionos<\/strong>, and the main sponsorship of Greek <strong>Super League 2.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn addition to these, we are also main partners of <strong>Olympiacos<\/strong> Basketball Club, the EuroLeague Champions and Greek Champions, and of <strong>AEK<\/strong> Basketball Club.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Lamentowicz, those sponsorships were never intended to be standalone marketing exercises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSports sponsorships and activations sit at the heart of our launch strategy and reflect our long-term commitment to markets that we regard as strategically important for growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operator simultaneously invested heavily in adapting its platform to Greece\u2019s regulatory framework while building a product proposition specifically around local customer behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCustomer centricity has guided every step of that process, shaping how we design products, run CRM and craft promotions around real customer behaviour rather than a one-size-fits-all model,\u201d Lamentowicz explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat work came to life through <strong>SuperSocial<\/strong>, our Content Creators Program, a broad <strong>Free to Play<\/strong> offering, and commercial promotions like <strong>1UP<\/strong> and <strong>SuperDrop<\/strong>, both of which have quickly become associated with the Superbet brand in the market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Greek pay-off\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the financial commitment behind the launch has been considerable, Super believes the early indicators justify the investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThree months into our market entry, we are seeing over 8% share of search, with market share gains tracking closely alongside that figure according to our estimates,\u201d said Lamentowicz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cClient acquisition has been strong, and retention metrics are already encouraging for a brand still establishing itself.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operator says it has already acquired more than 250,000 customers during its first months in Greece, providing management with confidence that it can steadily close the gap on the country\u2019s established operators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have reasons to be very confident, based on the market-entry momentum, brand perception and customer data we are seeing,\u201d Lamentowicz added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have acquired more than 250,000 new customers in a short window. That pace will naturally moderate once the World Cup effect settles, which is expected, but our marketing approach is genuinely holistic, built around a strong share of voice, digital presence and, most importantly, activating our sponsorships through unique experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe also have meaningful product refinements planned that give us confidence in sustaining this momentum going forward.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond customer acquisition, Super believes differentiation will ultimately come through product innovation rather than promotional spending alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have introduced promotions that are genuinely new to the market, concepts that local operators have not yet explored,\u201d Lamentowicz said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt the core of this is a strong customer-centric mindset, one that puts the client at the centre of every operational and CRM decision, built on a generosity proposition anchored by a fully scoped product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Superbets feature, an intuitive bet builder, a wide range of Free to Play options and strong iGaming cross-sell and engagement all transform our offering into a differentiator that convinces customers to choose us versus other competitors.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A united fight against black market<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s ambitions extend beyond commercial growth. Lamentowicz also welcomed the <strong>Hellenic Gaming Commission\u2019s (HGC) <\/strong>robust stance against <a href=\"https:\/\/sbcnews.co.uk\/igaming\/2026\/06\/02\/greece-black-market-gambling\/\">Greece\u2019s black market<\/a>, describing tougher enforcement as essential for licensed operators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Hellenic Gaming Commission is clearly focused on addressing the black market, which remains significant in Greece,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBased on our dialogue with the regulator, the coming period will bring criminal charges against influencers and affiliates promoting illegal sites, alongside a firmer approach to operators, payment providers and content providers connected to black market networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a licensed and fully compliant operator, Super fully welcomes this direction from the HGC and supports it however possible through data analytics and joint efforts coordinated with the <strong>European Gaming and Betting Association, <\/strong>where we have recently become members of the Board of Directors.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the encouraging start, Super acknowledges that its challenge is only beginning. Displacing brands that have spent decades building customer trust will require sustained execution rather than a successful launch campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur aim is to hold a podium position in this market within the next three years,\u201d Lamentowicz concluded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe appreciate the work of leading operators like <strong>Stoiximan<\/strong> and <strong>Novibet<\/strong>, so we expect the climb to demand real effort and sustained high-quality execution. At the same time, we are confident in our product and operational excellence capabilities.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have a track record of moving from a new entry to podium positions in markets like Poland and Brazil. We perform very well in places where sport runs deep in the culture of the community and customers appreciate strong sportsbook products.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur journey of growth in Greece is expected to be a marathon, built on genuine customer centricity, strengthened by local partnerships, powered by strong sports sponsorships and brand campaigns, and executed by a size able, professional, locally built team.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam Lamentowicz, Chief Commercial Officer CEE of Super Technologies, tells SBC News that the betting multinational\u2019s high-risk and reward launch in Greece has laid the foundation for its Superbet brand to take top-three sport in the market in record time. The Romania-based firm is confident that local players recognise Superbet as the real contender, rocking [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1218,13,1,564,12],"tags":[117,924,2927,451,11153,3872,687,452,62,1979,14982,121],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-bookmaker","category-football","category-news","category-slider","category-sport","tag-adam-lamentowicz","tag-egba","tag-gambling-market","tag-greece","tag-hgc","tag-international-expansion","tag-online-gambling","tag-responsible-gambling","tag-sports-betting","tag-sports-sponsorship","tag-super-technologies","tag-superbet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superbet Strengthens Its Presence in Greece, Aiming to Break into the Top Three - 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