{"id":13973,"date":"2026-09-10T08:27:42","date_gmt":"2026-09-10T07:27:42","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=13973"},"modified":"2026-09-10T08:27:45","modified_gmt":"2026-09-10T07:27:45","slug":"promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/","title":{"rendered":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promofy.ai\/\"><strong>Promofy<\/strong><\/a> will attend <strong>SBC Summit Lisbon 2026<\/strong> (September 29 \u2013 October 1) and present its engagement technology ecosystem under the campaign <strong><em>&#8220;Turn It On.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing the company will be CEO &amp; Founder <strong>Irakli Davarashvili, <\/strong>CPO &amp; Co-Founder <strong>Vakhtang Mdivani, <\/strong>Head of Sales <strong>Negin Namazi, <\/strong>and<strong> <\/strong>Partnership Manager <strong>Nini Ardzenadze<\/strong>. The team will meet operators, platforms, CRM providers, and technology partners to discuss engagement across acquisition, gamification, retention, loyalty, sports participation, and AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promofy has evolved from a gamification provider into a broader engagement layer spanning the customer journey \u2013 from converting traffic into prospects to driving participation, rewards, and long-term loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product ecosystem on display:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PromofySpark<\/strong> \u2013 interactive tools to convert acquired traffic<\/li>\n\n\n\n<li><strong>Engagement Hub<\/strong> \u2013 predictions, challenges, and leaderboards driving Sport participation<\/li>\n\n\n\n<li><strong>Gamification Suite<\/strong> \u2013 Motivation, Loyalty, Progression and Engagement\u00a0<\/li>\n\n\n\n<li><strong>Jackpots<\/strong> \u2013 Configurable moments of anticipation<\/li>\n\n\n\n<li><strong>AI<\/strong> \u2013 behavioral insights, segmentation, and adaptive campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Integration is a key theme for Promofy at SBC Summit Lisbon. Since operators already run complex stacks of platforms, CRM, and analytics tools, Promofy is built as an engagement layer that connects with existing systems \u2013 no rebuild required \u2013 supporting multi-brand, multi-market environments. For larger operators, this reframes the conversation from individual mechanics to engagement infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promofy also plans to bring its engagement philosophy directly into the SBC experience. Instead of relying only on conventional slides and product presentations, the company\u2019s Lisbon direction is built around a simple idea: <strong><em>If you are presenting engagement technology, the audience should be engaged.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promofy plans to showcase its technology at the <strong>Product Innovation Stage<\/strong> on October 1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not miss seeing it in action!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promofy will be located in the <strong>Startup Hub at S18<\/strong> throughout the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promofy will attend SBC Summit Lisbon 2026 (September 29 \u2013 October 1) and present its engagement technology ecosystem under the campaign &#8220;Turn It On.&#8221; Representing the company will be CEO &amp; Founder Irakli Davarashvili, CPO &amp; Co-Founder Vakhtang Mdivani, Head of Sales Negin Namazi, and Partnership Manager Nini Ardzenadze. The team will meet operators, platforms, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[110,1171,17132,17131,12732,1479],"class_list":["post-13973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-irakli-davarashvili","tag-lisbon","tag-negin-namazi","tag-nini-ardzenadze","tag-promofy","tag-sbc-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign &quot;Turn It On.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign &quot;Turn It On.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-10T07:27:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T07:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Promofy Heads to SBC Summit Lisbon 2026: Turn It On\",\"datePublished\":\"2026-09-10T07:27:42+00:00\",\"dateModified\":\"2026-09-10T07:27:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\"},\"wordCount\":287,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg\",\"keywords\":[\"Irakli Davarashvili\",\"Lisbon\",\"Negin Namazi\",\"Nini Ardzenadze\",\"Promofy\",\"SBC summit\"],\"articleSection\":[\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\",\"name\":\"Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg\",\"datePublished\":\"2026-09-10T07:27:42+00:00\",\"dateModified\":\"2026-09-10T07:27:45+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign \\\"Turn It On.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promofy Heads to SBC Summit Lisbon 2026: Turn It On\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN","description":"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign \"Turn It On.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/","og_locale":"en_GB","og_type":"article","og_title":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN","og_description":"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign \"Turn It On.\"","og_url":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-09-10T07:27:42+00:00","article_modified_time":"2026-09-10T07:27:45+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On","datePublished":"2026-09-10T07:27:42+00:00","dateModified":"2026-09-10T07:27:45+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/"},"wordCount":287,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg","keywords":["Irakli Davarashvili","Lisbon","Negin Namazi","Nini Ardzenadze","Promofy","SBC summit"],"articleSection":["Gambling","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/","url":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/","name":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg","datePublished":"2026-09-10T07:27:42+00:00","dateModified":"2026-09-10T07:27:45+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"Promofy will attend SBC Summit Lisbon 2026 and present its engagement technology ecosystem under the campaign \"Turn It On.\"","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/09\/Promofy.jpeg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/09\/10\/promofy-heads-to-sbc-summit-lisbon-2026-turn-it-on\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Promofy Heads to SBC Summit Lisbon 2026: Turn It On"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=13973"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13973\/revisions"}],"predecessor-version":[{"id":13975,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/13973\/revisions\/13975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/13974"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=13973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=13973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=13973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}