{"id":14058,"date":"2026-09-21T08:59:06","date_gmt":"2026-09-21T07:59:06","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14058"},"modified":"2026-09-21T08:59:09","modified_gmt":"2026-09-21T07:59:09","slug":"betby-enters-the-polish-market-through-partnership-with-betters","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/09\/21\/betby-enters-the-polish-market-through-partnership-with-betters\/","title":{"rendered":"BETBY Enters the Polish Market Through Partnership with Betters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Betting technology company <strong>BETBY <\/strong>has added another market to its international agenda, launching in Poland via a deal with local bookmaker <strong>Betters<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal follows the expansion of BETBY\u2019s reach in Asia and South America via partnerships with aggregator <strong>QTech Games<\/strong> and <strong>NGX<\/strong>, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Poland, Betters has integrated BETBY\u2019s complete sportsbook solution including its <strong>Betby.Games<\/strong> esports feed, using the tech to further expand the local reach of its B2C sportsbook portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBETBY stood out to us through the combination of its sportsbook technology, localised content offering and continued focus on product innovation,\u201d said <strong>Konrad \u0141abudek<\/strong>, Chief Executive Officer at Betters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIntegrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products, allowing us to continue evolving the experience we provide to our players in Poland.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted to become BETBY\u2019s first partner in the country and look forward to developing the cooperation together.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Poland the right fit for BETBY<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poland is one of the biggest markets in the Central and Eastern Europe (CEE) region, a cluster of markets which have caught the attention of several major betting companies in recent years including <strong>Flutter Entertainment and Entain<\/strong> \u2013 though the latter is withdrawing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Total betting volume in Poland has been estimated at over \u20ac4bn in 2025, although local market experts like <strong>Dr Justyna Grusza-G\u0142\u0119bicka<\/strong> have told <em>SBC News<\/em> that some areas of the regulatory framework could do with improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t hindering BETBY\u2019s confidence, however. The Malta firm views Poland as a natural step in its strategy to expand across both established and emerging markets, and leadership wants to expand BETBY\u2019s network of local Polish partners beyond Betters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stefanos Karakidis, <\/strong>Director of Business Development at BETBY, said: \u201cEntering the Polish market represents a significant milestone in BETBY\u2019s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPoland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators to deliver tailored, high-quality sportsbook experiences while building sustainable growth in key regulated jurisdictions.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betting technology company BETBY has added another market to its international agenda, launching in Poland via a deal with local bookmaker Betters. The deal follows the expansion of BETBY\u2019s reach in Asia and South America via partnerships with aggregator QTech Games and NGX, respectively. In Poland, Betters has integrated BETBY\u2019s complete sportsbook solution including its [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,83],"tags":[2705,12127,10220,56,2238,17194],"class_list":["post-14058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-partnership","tag-betby","tag-betters","tag-konrad-labudek","tag-partnership","tag-poland","tag-stefanos-karakidis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETBY Enters the Polish Market Through Partnership with Betters - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"BETBY has added another market to its international agenda, launching in Poland via a deal with local bookmaker Betters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/09\/21\/betby-enters-the-polish-market-through-partnership-with-betters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETBY Enters the Polish Market Through Partnership with Betters - 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