{"id":14068,"date":"2026-09-22T09:09:13","date_gmt":"2026-09-22T08:09:13","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14068"},"modified":"2026-09-22T09:09:35","modified_gmt":"2026-09-22T08:09:35","slug":"superstar-transfer-journalist-fabrizio-romano-to-headline-sbc-summit","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/09\/22\/superstar-transfer-journalist-fabrizio-romano-to-headline-sbc-summit\/","title":{"rendered":"Superstar Transfer Journalist Fabrizio Romano to Headline SBC Summit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Fabrizio Romano<\/strong>, the world\u2019s most-followed football transfer journalist, will take to the <strong>SBC Summit 2026 Super Stage<\/strong> for a headline session on building a sports media brand in the age of social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known globally for his signature <strong><em>\u201chere we go!\u201d <\/em><\/strong>transfer confirmation, Romano has built an audience of more than 70 million followers across social media, transforming himself from a football reporter into football\u2019s most influential independent media brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Romano will appear on the Super Stage at the <strong>MEO Arena<\/strong> on Wednesday 30 September at 13:15 for the session <strong><em>Here We Go: Trust, Speed and the Business of Breaking News.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He will be joined by <strong>Lasha Machavariani<\/strong>, Founder of <strong>SMH Global<\/strong>, for a conversation on how Romano built a global media brand on speed, accuracy and trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For operators, affiliates and marketers, the session will also explore what makes creator partnerships work. Romano will discuss what he looks for in betting and affiliate brands, and why access to a large audience doesn\u2019t always translate into genuine engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rasmus Sojmark<\/strong>, Founder and CEO of SBC Events, said: \u201cSigning a new player is one of the most exciting moments for any football fan. It\u2019s a time of pure anticipation, the kind that has you refreshing your phone every few minutes hoping for an update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery fan knows it\u2019s only when Fabrizio delivers his <em>\u201cHere We Go\u201d<\/em> that they can finally relax, certain the deal is as good as done. Where fans once relied on traditional media for that confirmation, Romano took the bold step of bringing it to them directly, and kept doing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBuilding a brand around direct fan engagement might look obvious now, but Romano was the first to do it, and that makes him one of the best people in sport to learn from when it comes to building an audience. We\u2019re thrilled he\u2019ll be joining us on the Super Stage.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Romano will join a Super Stage programme featuring major names from across global sport, business and gaming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leadership in Sports Business <\/strong>will see basketball icon, investor and philanthropist <strong>Michael Jordan<\/strong>, <strong>Sportradar<\/strong> Founder and CEO <strong>Carsten Koerl <\/strong>and <strong>DraftKings<\/strong> Co-Founder and CEO <strong>Jason Robins <\/strong>come together for a candid conversation about the intersection between sports and business. Also joining the Super Stage will be <strong>UFC<\/strong> superstar\u00a0<strong>Charles Oliveira<\/strong>, while the <strong>Argentine FA <\/strong>will deliver a keynote on building a globally recognisable sports brand.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC Summit 2026 will take place from 29 September to 1 October in Lisbon, bringing together more than 40,000 industry professionals for three days of conference content, exhibition, networking and entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabrizio Romano, the world\u2019s most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a sports media brand in the age of social media. Known globally for his signature \u201chere we go!\u201d transfer confirmation, Romano has built an audience of more than 70 million followers across [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1,564],"tags":[581,2050,17203,149,109,1171,17204,3605,423,16949,5527,3916,6355,2671],"class_list":["post-14068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-slider","tag-affiliates","tag-betting-companies","tag-fabrizio-romano","tag-football","tag-lasha-machavariani","tag-lisbon","tag-media-brands","tag-online-gaming","tag-rasmus-sojmark","tag-sbc-summit-2026","tag-smh-global","tag-social-media","tag-sports-marketing","tag-sports-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superstar Transfer Journalist Fabrizio Romano to Headline SBC Summit - 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