{"id":14098,"date":"2026-09-24T12:19:20","date_gmt":"2026-09-24T11:19:20","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14098"},"modified":"2026-09-24T12:19:23","modified_gmt":"2026-09-24T11:19:23","slug":"sbc-summit-2026-record-breaking-scale-star-studded-lineup-and-new-attendees","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/09\/24\/sbc-summit-2026-record-breaking-scale-star-studded-lineup-and-new-attendees\/","title":{"rendered":"SBC Summit 2026: Record-Breaking Scale, Star-Studded Lineup and New Attendees"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sbcevents.com\/sbc-summit\/\"><strong>SBC Summit<\/strong><\/a><strong>,<\/strong> the betting and iGaming industry\u2019s flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its third consecutive year in the Portuguese capital, and its most ambitious edition to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking place 29 September-1 October at <strong>Feira Internacional de Lisboa (FIL) <\/strong>and<strong> MEO Arena, <\/strong>this year\u2019s event arrives with a wave of new additions: a standalone <strong>Affiliate Leaders Summit,<\/strong> two brand-new specialist forums, a dedicated <strong>Product Innovation Showcase<\/strong>\u00a0Stage, a completely rebuilt networking programme, and the biggest, most historic keynote lineup a European event in this space has ever hosted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delegates are expected from over 150 countries, with more than 11,000 operators confirmed to attend, a clear sign of the buyer-side strength fuelling this year\u2019s growth. Regulators and lotteries are also showing up in greater numbers, alongside a surge in affiliate marketing professionals, driven directly by this year\u2019s overhaul of the Affiliate Leaders Summit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI couldn\u2019t be more excited to welcome the industry back to SBC Summit,\u201d said <strong>Rasmus Sojmark<\/strong>, CEO and Founder of SBC. \u201cOur number one goal has always been growing the value for attendees, and I think everyone attending this year is going to feel that big time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEverything we\u2019ve done reflects that goal. We looked closely at the five main pillars of the event, whether that\u2019s conference, expo, networking, education or experience, and made sure to tick every box and go all in on each one. I can\u2019t wait to have the entire industry there to experience what we proudly call the Greatest Show in Gaming.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the biggest changes this year is the Affiliate Leaders Summit, which will welcome 10,000 attendees from the affiliate and performance marketing world. For the first time, it will operate as a standalone event co-located with SBC Summit, complete with its own ticketing, conference programme, expo and awards ceremony, a change driven by the ecosystem\u2019s own growing success and its need for a space and platform to match.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC has also brought on a new partner for Affiliate Leaders Summit this year, <strong>Conversion Conf<\/strong>, strengthening the summit\u2019s ability to bring together the entire affiliate and performance marketing community, from the affiliate ecosystem itself to the operators and suppliers that power it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside Affiliate Leaders Summit, the event adds two brand-new forums this year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Global Prediction Markets Forum<\/strong> lands at a pivotal moment for one of the industry\u2019s fastest-growing and most closely-watched sectors, as prediction markets increasingly blur the lines between trading, betting and forecasting and attract major new capital and regulatory attention worldwide.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>African Gaming Forum<\/strong> has been developed in close collaboration with the <strong>Gaming Regulators Africa Forum (GRAF), <em>iGaming Afrika<\/em><\/strong> and the <strong>Ghana Association of Sports Betting Operators (GHASBO),<\/strong> strengthening the continent\u2019s representation at the event and reflecting Africa\u2019s rapidly developing gaming markets, each with its own distinct regulatory framework, priorities and challenges.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The networking programme has also been rebuilt for 2026, giving attendees more ways to connect with the right people. New additions include speed networking sessions, show floor tours, and 20 <strong>Regulatory Gaming Meetups <\/strong>delivered in partnership with the <strong>International Association of Gaming Regulators (IAGR)<\/strong> and the <strong>International Masters of Gaming Law (IMGL)<\/strong>, alongside <strong>Smart Connect<\/strong>, a highly curated matchmaking service that pairs buyers and sellers directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also new this year is the Product Innovation Showcase Stage, a dedicated platform for companies to run live product demonstrations in front of the exact audience they\u2019re trying to reach, giving attendees a first look at the technology set to shape the industry\u2019s next chapter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rounding out this year\u2019s innovations is the introduction of <strong>Bruna<\/strong>, an AI concierge developed by InsightPlay AI to help attendees navigate onsite questions throughout SBC Summit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keynote lineup is headlined by basketball icon <strong>Michael Jordan<\/strong>, appearing alongside <strong>CarstenKoerl<\/strong>, Founder &amp; CEO of <strong>Sportradar<\/strong>, and <strong>JasonRobins<\/strong>, Co-Founder, CEO and Chairman of the Board of <strong>DraftKings<\/strong>, a combination that alone makes this the most star-studded stage the industry has ever seen in Europe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Football transfer market insider <strong>Fabrizio Romano<\/strong>, whose<strong><em> \u201cHere we go!\u201d<\/em><\/strong> has become one of the most recognisable phrases in the game, will also take to the <strong>Super Stage.<\/strong> Another superstar set for the Super Stage is UFC champion <strong>Charles Oliveira<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the headline names, the summit will host dedicated programming addressing regulation &amp; compliance, global &amp; emerging markets, technology &amp; innovation, and payments &amp; fintech. Combined with the forum-specific stages, the two Affiliate Leaders Summit stages and the new Product Innovation Showcase Stage, the event will bring together more than 600 speakers, drawn from inside the industry and well beyond it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That reach is on full display this year, with representation from major global technology companies including <strong>AWS, Google, Meta, OpenAI, TikTok, Tinder <\/strong>and<strong> Snapchat<\/strong>, a clear sign of just how far the betting and iGaming industry\u2019s orbit now extends. Adding further weight to the programme, both the conference and education tracks are CPD-certified for the first time, giving attendees a formally recognised return on the time they invest at the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For attendees seeking hands-on, practical learning, four add-on <strong>Tech Academies<\/strong> will cover AI, PlayerExperience, Digital Marketing &amp; CRM, and Web3 &amp; Crypto, alongside three specialist Masterclasses focused on trading, casino operations and responsible gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the show floor, 800 exhibitors and sponsors will make this one of the largest and most diverse showcases of products and platforms the industry has ever seen. New this year, <strong>Festival Square<\/strong> will offer a dedicated outdoor networking space available during and after event hours, while the Food Festival returns to introduce attendees to local and global flavours from over 50 vendors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the evenings, the event has raised the bar further still, with two of its parties headlined by global superstars. The SBC Summit Opening Party, powered by <strong>1xBet<\/strong>, kicks off the week with a headline performance from <strong>The Script<\/strong>, while\u00a0INFINITY Lisbon closes the week headlined by <strong>DJ Ti\u00ebsto<\/strong>. The celebrations will also include two dedicated industry awards ceremonies, the SBC Awards and the Affiliate Leaders Awards, recognising the very best of the betting, iGaming and affiliate marketing sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attendees can manage the entire experience from their pocket: full event scheduling, ticket add-ons and meeting bookings are all available via the SBC Connect app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit, the betting and iGaming industry\u2019s flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its third consecutive year in the Portuguese capital, and its most ambitious edition to date. Taking place 29 September-1 October at Feira Internacional de Lisboa (FIL) and MEO Arena, this year\u2019s event [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1],"tags":[255,512,4128,46,2818,2479,1171,3597,687,15327,423,116,16949,62,1549],"class_list":["post-14098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","tag-affiliate-marketing","tag-ai","tag-fintech","tag-gambling","tag-gaming-industry","tag-innovation","tag-lisbon","tag-networking","tag-online-gambling","tag-prediction-markets","tag-rasmus-sojmark","tag-regulation","tag-sbc-summit-2026","tag-sports-betting","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Summit 2026: Record-Breaking Scale, Star-Studded Lineup and New Attendees - 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