{"id":14220,"date":"2026-10-08T09:11:09","date_gmt":"2026-10-08T08:11:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14220"},"modified":"2026-10-08T09:11:12","modified_gmt":"2026-10-08T08:11:12","slug":"betano-renews-uefa-partnership-to-cover-euro-2028","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/10\/08\/betano-renews-uefa-partnership-to-cover-euro-2028\/","title":{"rendered":"Betano Renews UEFA Partnership to Cover Euro 2028"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Betano<\/strong> owner <strong>Kaizen Gaming<\/strong> has renewed its sponsorship deal with <strong>UEFA,<\/strong> setting the stage for the next <strong>European Championship.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal, signed well in advance of the tournament, makes Betano an official sponsor of UEFA Euro 2028, which will take place in England, Scotland, Wales and Northern Ireland from 9 June to 9 July 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betano is now a long-time partner of UEFA and top-level football more generally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company partnered with the European football governing body for the 2024 edition of the Euros, becoming the first online betting brand to partner with the men\u2019s national team tournament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, it has become a partner of the two elite international club-level tournaments as an \u2018official global sponsor\u2019 of both the <strong>Champions League and the Europa League.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUEFA Euro 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano,\u201d said <strong>George Daskalakis<\/strong>, Co-Founder and Chief Executive Officer of Kaizen Gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReturning to the competition for UEFA EURO 2028 is particularly meaningful for us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMore than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Theodoros Theodoridis, <\/strong>General Secretary at UEFA, said: \u201cWe are delighted to continue our successful partnership with Kaizen Gaming and welcome Betano back as an official sponsor of UEFA EURO 2028.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFollowing our collaboration at UEFA EURO 2024 and across the UEFA Europa League and UEFA Conference League, this agreement reaffirms our commitment to both developing the game and improving the matchday experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe look forward to working together as we build towards UEFA EURO 2028.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betano owner Kaizen Gaming has renewed its sponsorship deal with UEFA, setting the stage for the next European Championship. The deal, signed well in advance of the tournament, makes Betano an official sponsor of UEFA Euro 2028, which will take place in England, Scotland, Wales and Northern Ireland from 9 June to 9 July 2028. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,83,564,31,12],"tags":[1538,17306,7113,1360,56,305,17307,654],"class_list":["post-14220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-partnership","category-slider","category-sponsorship","category-sport","tag-betano","tag-euro-2028","tag-george-daskalakis","tag-kaizen-gaming","tag-partnership","tag-sponsorship","tag-theodoros-theodoridis","tag-uefa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betano Renews UEFA Partnership to Cover Euro 2028 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betano owner Kaizen Gaming has renewed its sponsorship deal with UEFA, setting the stage for the next European Championship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/10\/08\/betano-renews-uefa-partnership-to-cover-euro-2028\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betano Renews UEFA Partnership to Cover Euro 2028 - 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