{"id":14368,"date":"2026-10-28T07:56:24","date_gmt":"2026-10-28T07:56:24","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14368"},"modified":"2026-10-28T07:56:27","modified_gmt":"2026-10-28T07:56:27","slug":"nba-strikes-prediction-market-deals-with-kalshi-and-polymarket","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/10\/28\/nba-strikes-prediction-market-deals-with-kalshi-and-polymarket\/","title":{"rendered":"NBA Strikes Prediction Market Deals with Kalshi and Polymarket"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The National Basketball Association (NBA) <\/strong>has agreed to deals with <strong>Kalshi and Polymarket<\/strong>, marking its entry into the prediction markets space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The league announced a set of agreements on Monday, forming a comprehensive framework for NBA-related prediction markets. The deal also extends its relationship with <strong>DraftKings<\/strong> to cover sports trading and sports betting; the leading US sportsbook was the second operator to launch a prediction markets product in December last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Memorandum of Understanding (MOU) has also been established between the NBA and the <strong>US Commodity Futures Trading Commission (CFTC)<\/strong> to ensure integrity is maintained within the agreement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NBA leaves NFL as the only outlier<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It marks the NBA\u2019s first major push into the scene, and follows similar moves by the <strong>National Hockey League (NHL) and Major League Soccer (MLS). <\/strong>The NHL signed an agreement with Kalshi and Polymarket in October 2025, while the MLS signed a deal with Polymarket in January 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The National Football League (NFL)<\/strong> is now the only major North American sports league to have not agreed to a deal with a company in the predictions market industry. That league has still signed several partnerships with traditional gambling companies, including a recent one with <strong>Midnite<\/strong> in the UK and Ireland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal with Kalshi, Polymarket and DraftKings\u2019 predictions operations (within its \u2018Super App\u2019) marks a shift in mentality for the NBA, which warned last year that the sector poses \u201csignificant integrity risks\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push for integrity standards likely helped lead to the MOU, which mandates surveillance data sharing and regulatory cooperation to investigate suspicious trading activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notably, the framework sets limits on permissible event contracts, specifically restricting vulnerable player prop markets, such as individual athlete performance or injury-related contracts, to prevent manipulation and harassment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three operators will also gain marketing and promotional rights across US media channels and access to official branding and IP rights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal makes Kalshi and Polymarket \u201cpreferred prediction market exchanges\u201d for the NBA, while FanDuel and other prediction platforms are set to sign or extend deals in the near future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agreement comes after key stars create talking points<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal follows high-profile NBA players, <strong>LeBron James and Giannis Antetokounmpo, <\/strong>signing sponsorship agreements with Polymarket and Kalshi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, another NBA star, <strong>Victor Wembanyama,<\/strong> recently stated that he will never partner with or endorse sports betting or prediction market companies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the league will continue to engage in the predictions space, with integrity as the key focus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cProtecting the integrity of the game is our top priority,\u201d said <strong>Scott Kaufman-Ross<\/strong>, NBA Head of Media Distribution and Partnerships.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs this category develops, we believe it is important to work constructively with regulators and operators to help ensure that appropriate safeguards are in place.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThese partnerships represent an important step in establishing a framework that creates new opportunities to engage our fans.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Basketball Association (NBA) has agreed to deals with Kalshi and Polymarket, marking its entry into the prediction markets space. The league announced a set of agreements on Monday, forming a comprehensive framework for NBA-related prediction markets. The deal also extends its relationship with DraftKings to cover sports trading and sports betting; the leading [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14,5,1,83,564,12],"tags":[875,10960,17390,306,10968,16104,17389],"class_list":["post-14368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basketball","category-gambling","category-news","category-partnership","category-slider","category-sport","tag-draftkings","tag-kalshi","tag-national-basketball-association","tag-nba","tag-polymarket","tag-prediction-market","tag-scott-kaufman-ross"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBA Strikes Prediction Market Deals with Kalshi and Polymarket - 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