{"id":14396,"date":"2026-10-30T08:00:57","date_gmt":"2026-10-30T08:00:57","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14396"},"modified":"2026-10-30T08:01:00","modified_gmt":"2026-10-30T08:01:00","slug":"sbc-media-announces-editorial-leadership-changes","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/10\/30\/sbc-media-announces-editorial-leadership-changes\/","title":{"rendered":"SBC Media Announces Editorial Leadership Changes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>SBC Media<\/strong> announced two changes in the senior leadership, in a move that strengthens the betting and gaming industry-leading media organisation\u2019s commitment to credible journalism and service to clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firstly, <strong>Martyn Elliott<\/strong> has taken up the position of Managing Editor, filling a gap at the top of the editorial structure. He brings years of experience across the SBC ecosystem, as well as in editorial and journalism in the betting industry and beyond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elliott\u2019s new role will see him lead editorial strategy, reaffirming SBC Media\u2019s commitment to authoritative, credible and independent journalism. Reporting to Elliott, SBC Media\u2019s team of expert editors, comprising <strong>Ted Menmuir <\/strong>(Editor-at-Large), <strong>Ted Orme-Claye (SBC News <\/strong>and <strong>Lottery Daily), Joe Streeter (iGaming Expert <\/strong>and <strong>SlotBeats), Lucia Gando (SBC Noticias), Leonardo Biazzi (SBC Not\u00edcias Brasil), Jyoti Rambhai (Affiliate Leaders) <\/strong>and <strong>Rachael Kennedy (Payment Expert),<\/strong> will continue to drive editorial excellence across the portfolio, championing original reporting, expert insight and the highest standards of journalism in an increasingly AI-driven media landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC Managing Director, <strong>Andrew McCarron,<\/strong> said: \u201cMartyn\u2019s experience, deep understanding of our media portfolio and knowledge of the industry make him ideally suited to lead our editorial strategy. He has played a key role in shaping SBC Media, and I\u2019m excited to see him bring that experience to the Managing Editor position, supporting our editors and journalists as we continue to strengthen our reputation for authoritative, independent journalism and delivering genuine value to our audience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elliott himself added: \u201cSBC Media has built a strong reputation for delivering trusted industry news, original reporting and insight from the people shaping our industry. I\u2019m looking forward to working closely with our editors and journalists to build on that foundation, championing the expertise and editorial independence that set our brands apart. At a time when the volume of content is growing rapidly, the value of experienced journalists, genuine insight and quality reporting has never been greater.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Luke Massey<\/strong> is rejoining SBC Media after over four-and-a-half years away to take up Elliott\u2019s former position as Media Director. Massey re-joins SBC from his most recent position as Senior Editor of <strong>The Sporting News<\/strong>, and an almost four-year spell as Content Manager at <strong>FairPlay Sports Media\u2019s Oddschecker<\/strong> property.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McCarron commented: \u201cWe\u2019re delighted to welcome Luke back to SBC Media. His experience across industry publishing, understanding of our audience, and knowledge of the SBC portfolio make him an excellent fit for the Media Director role. Luke brings a valuable combination of editorial expertise and commercial understanding, and I\u2019m confident he will play an important role in the continued development of our media products and the value we deliver to our partners.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Massey will lead SBC Media\u2019s client content, including a commercial editorial team consisting of veteran journalists <strong>Craig Davies<\/strong> (Senior Media Manager), <strong>Charlie Horner <\/strong>(Key Media Account Manager), <strong>James Ross and Fernando Noodt<\/strong> (Media Managers).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside these duties is a key role in <strong>SBC Insights,<\/strong> SBC Media\u2019s research and intelligence arm. Massey will take charge of SBC Media\u2019s webinar and digital conferences, with input on the content calendar and direction. Additionally, Massey will manage SBC Insights\u2019 research and report projects, which deliver bespoke research, whitepapers and premium reports to clients, as well as regular industry touchpoints and editorially relevant content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Massey said: \u201cIt\u2019s hugely exciting to be returning to SBC Media after gaining further industry experience and developing my skills. Having seen the business and the wider industry continue to evolve, SBC has a unique position at the intersection of media, events and industry intelligence, and I\u2019m looking forward to working with the team to build on that strength. From client content and digital events to research and reports, there is a real opportunity to develop products that deliver meaningful value to our partners while providing the industry with content that is informed, relevant and worth engaging with.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC Media Commercial Director <strong>John Cook<\/strong> added on the two appointments: \u201cMartyn\u2019s move into the Managing Editor role is a positive step for SBC Media, recognising the experience, product knowledge and editorial understanding he has built during his time as Media Director. His appointment reinforces the importance we place on the quality of our journalism and the expertise of the people behind it. Alongside Luke\u2019s return, this structure gives us a strong foundation to develop our commercial offering, strengthen our client partnerships and ensure our products continue to deliver genuine value to the industry.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both Massey and Elliott will represent SBC Media at industry events throughout 2027, including <strong>SBC Summit Europe, SBC Summit, <\/strong>and <strong>ICE<\/strong> at the beginning of the year in Barcelona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Media announced two changes in the senior leadership, in a move that strengthens the betting and gaming industry-leading media organisation\u2019s commitment to credible journalism and service to clients.&nbsp; Firstly, Martyn Elliott has taken up the position of Managing Editor, filling a gap at the top of the editorial structure. He brings years of experience [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[17405,3653,3721],"class_list":["post-14396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-luke-massey","tag-martyn-elliott","tag-sbc-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Media Announces Editorial Leadership Changes - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"SBC Media announced two changes in the senior leadership, in a move that strengthens the betting and gaming industry-leading media organisation\u2019s commitment to credible journalism and service to clients.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/10\/30\/sbc-media-announces-editorial-leadership-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Media Announces Editorial Leadership Changes - 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