{"id":14452,"date":"2026-11-06T08:21:34","date_gmt":"2026-11-06T08:21:34","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14452"},"modified":"2026-11-06T08:21:36","modified_gmt":"2026-11-06T08:21:36","slug":"tiktok-takes-a-stand-against-gambling-promotion","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/11\/06\/tiktok-takes-a-stand-against-gambling-promotion\/","title":{"rendered":"TikTok Takes a Stand Against Gambling Promotion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Global social media giant <strong>TikTok<\/strong> has reaffirmed that promotion of gambling products in the <strong>TikTok Shop<\/strong> is strictly prohibited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The announcement comes amid wider scrutiny of social media platforms about gambling promotion, with operators, trade bodies and national regulators particularly preoccupied with illegal gambling.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s policy makes no distinction between legal and illegal gambling, however. The platform has reminded both sellers on the TikTok Shop, and content creators on the platform in general, that promotion of any form of gambling is prohibited via its e-commerce platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes the sale or promotion of betting, lotteries, roulette, and slot and claw machines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gambling activity is prohibited in both livestreams and videos, even if the user creating the stream or video does not engage with viewers (presumably by directly addressing them).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou are prohibited from selling any gambling-related products, services, or paraphernalia on the platform,\u201d TikTok\u2019s message to creators and sellers put it simply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gambling\u2019s social media conundrum<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong><em>Forbes<\/em><\/strong>, there were 5.9 billion people using some form of social media worldwide as of 2026 \u2014 amounting to more than two-thirds of all people on earth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are over two billion people using <strong>Meta<\/strong>-owned <strong>Facebook<\/strong> daily,&nbsp; and three billion users overall on Meta-owned <strong>Instagram<\/strong>. <strong>X<\/strong>, formerly <strong>Twitter<\/strong>, has around 550 million monthly users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many of the world\u2019s adult population, and countless sports fans, making regular use of social media, it\u2019s logical that the gambling industry would want to factor it into marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick glance on the right places on Facebook and X would quickly uncover gambling adverts \u2014 though regulated platforms will find themselves subject to the company\u2019s internal policies around gambling content, such as Meta\u2019s bans on gambling advertising in certain countries in line with those countries\u2019 own regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is a different matter. The platform, as seen in the recent policy announcement, is much tricker to advertise gambling on, in part due to its audience being heavily dominated by teenagers and young adults.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some gambling companies do have a presence, like <strong>Paddy Power<\/strong>, which launched a TikTok account last year. However, the company does not run typical ads on the platform, but instead uses it to distribute content marketing like sketches, skits and stunts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further complicating things for the gambling industry is the above mentioned frustration with big tech and social media firms at large.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The proliferation of illegal gambling content and promotions across Meta platforms, X and TikTok has been cited as a key concern by regulators such as the <strong>UK\u2019s Gambling Commission and the Netherlands\u2019 Kansspelautoriteit (KSA).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operators have also expressed displeasure. The UK\u2019s Entain, for example, raised concerns about illegal gambling on social media during the WorldCup, while Dutch trade body <strong>VNLOK<\/strong> has summoned Meta to court over the matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has made it clear that it does not allow gambling content on its TikTok Shop.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The regulated industry and the regulators that oversee it may be left pondering whether this just applies to them or to unregulated platforms that have no qualms about disregarding rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global social media giant TikTok has reaffirmed that promotion of gambling products in the TikTok Shop is strictly prohibited. The announcement comes amid wider scrutiny of social media platforms about gambling promotion, with operators, trade bodies and national regulators particularly preoccupied with illegal gambling.\u00a0 TikTok\u2019s policy makes no distinction between legal and illegal gambling, however. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24,564],"tags":[324,1652,46,4198,3477,3174,1868,9044,3916,1423,17437,208,9881,4756],"class_list":["post-14452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","category-slider","tag-entain","tag-facebook","tag-gambling","tag-gambling-advertising","tag-gambling-regulation","tag-illegal-gambling","tag-ksa","tag-meta","tag-social-media","tag-tiktok","tag-tiktok-shop","tag-ukgc","tag-vnlok","tag-x"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Takes a Stand Against Gambling Promotion - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Global social media giant TikTok has reaffirmed that promotion of gambling products in the TikTok Shop is strictly prohibited.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/11\/06\/tiktok-takes-a-stand-against-gambling-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Takes a Stand Against Gambling Promotion - 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