{"id":14458,"date":"2026-11-06T11:45:48","date_gmt":"2026-11-06T11:45:48","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14458"},"modified":"2026-11-06T11:45:51","modified_gmt":"2026-11-06T11:45:51","slug":"french-competition-authority-clears-banijays-acquisition-of-joa-casinos","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/11\/06\/french-competition-authority-clears-banijays-acquisition-of-joa-casinos\/","title":{"rendered":"French Competition Authority Clears Banijay\u2019s Acquisition of JOA Casinos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Authority\u2019s approval will enable <strong>Betclic<\/strong> parent company <strong>Banijay Gaming<\/strong> to close its acquisition of <strong>JOA Group,<\/strong> which operates 33 resorts and is one of the country&#8217;s top three casino operators, in Q4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banijay announced its intention to acquire JOA in July and, with the deal set to close before the end of 2026, the Authority announced on Wednesday that it had \u201cauthorised the transaction unconditionally\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its decision, the Authority noted that while it had \u201cpreviously reviewed mergers in the land-based casino and online gambling sectors\u201d, the proposed acquisition is the first time it has analysed a transaction that creates a unique corporate entity in France, \u201can operator active in both these channels\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 33 casinos JOA operates are active exclusively in France, and its turnover is supplemented by restaurants, bars and hotels located within the casino resorts it runs under public service concessions. As a result, the Authority found there was no overlap between JOA and Banijay\/Betclic\u2019s activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Non to online casino\u2026 for the moment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it said it considered \u201cwhether online casino games should be taken into account when assessing conglomerate effects\u201d, but that the legalisation of online casino in France currently was not \u201csufficiently plausible to warrant analysing the consequences of the transaction under such a scenario\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The topic of online casino legalisation in France has been discussed extensively within the sector and amongst parliamentarians for several years, but the Authority said its remit did not include analysing \u201cthe effects of the transaction in the light of this possibility, given that, as at the date of this decision, such liberalisation remains merely a hypothesis and therefore does not constitute a sufficiently plausible scenario within the meaning of the Authority\u2019s guidelines\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, as reported when the Banijay-JOA news came out, it\u2019s impossible to look at the transaction without theorising on the potential lobbying footprint it provides for Banijay and Betclic. By acquiring JOA, the group gains a seat at the table of the <strong>Casinos de France<\/strong> trade group, which has access to hundreds of mayors, MPs and regional representatives and whose members\u2019 taxes fund big chunks of many communes&#8217; and territories\u2019 budgets up and down France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online Crossover<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The authority noted that France\u2019s online poker and land-based casino markets \u2013 in particular table games such as poker \u2013 could be regarded as related markets, due to the existence of a shared player base between online and land-based poker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also pointed out that there are trends towards a younger casino clientele in France that is contributing to \u201ca certain convergence between online and land-based player demographics\u201d and that, further to exchanges with France\u2019s s gambling regulator, the <strong>Autorit\u00e9 Nationale des Jeux<\/strong>, \u201cpoker players were keen to switch between land-based casinos and online gaming, and vice versa\u201d. This is evidenced by the number of poker tournaments held in French casinos and organised by online operators such as Winamax, Unibet, PokerStars or PMU Play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the regulatory speculation, the Banijay-JOA deal is unique in that, for the first time, an online operator is taking ownership of one of France\u2019s largest casino groups, giving it unique and complementary features that will enable it to implement its omnichannel strategy. Some commentators call it a \u2018phygital\u2019 roadmap that combines the best physical and digital attributes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever the term, it will be interesting to see whether other online actors, like Winamax, will seek to emulate Banijay\u2019s strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Authority\u2019s approval will enable Betclic parent company Banijay Gaming to close its acquisition of JOA Group, which operates 33 resorts and is one of the country&#8217;s top three casino operators, in Q4. Banijay announced its intention to acquire JOA in July and, with the deal set to close before the end of 2026, the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[8,1,24],"tags":[14444,8384,50,788,17439,9006,124],"class_list":["post-14458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino","category-news","category-regulations","tag-banijay-gaming","tag-betclic","tag-casino","tag-france","tag-french-competition-authority","tag-joa-group","tag-regulations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>French Competition Authority Clears Banijay\u2019s Acquisition of JOA Casinos - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The Authority\u2019s approval will enable Betclic parent company Banijay Gaming to close its acquisition of JOA Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/11\/06\/french-competition-authority-clears-banijays-acquisition-of-joa-casinos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"French Competition Authority Clears Banijay\u2019s Acquisition of JOA Casinos - 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