{"id":14492,"date":"2026-11-11T11:21:36","date_gmt":"2026-11-11T11:21:36","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=14492"},"modified":"2026-11-11T11:21:39","modified_gmt":"2026-11-11T11:21:39","slug":"allwyn-partners-with-kambi-to-strengthen-its-sportsbook-business","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/11\/11\/allwyn-partners-with-kambi-to-strengthen-its-sportsbook-business\/","title":{"rendered":"Allwyn Partners with Kambi to Strengthen Its Sportsbook Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Allwyn<\/strong> has signed a deal with <strong>Kambi Group<\/strong> to significantly enhance its sportsbook operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal will see Kambi grant Allwyn a \u201cperpetual, global license to its sportsbook source code\u201d and provide associated trading services to the Greek multinational.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is expected to increase Kambi\u2019s operating profit by around \u20ac50m over the next five years as it onboards Allwyn\u2019s sportsbook brands, which contributed over \u20ac800m in gross gaming revenue (GGR) to the wider group in 2025.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allwyn\u2019s sportsbook brands include <strong>OPAP,<\/strong> Austria\u2019s<strong> Win2day<\/strong> and <strong>Sazka Bet <\/strong>in the Czech Republic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The firm has been seeking a major sportsbook acquisition after a deal for US daily fantasy sports firm <strong>PrizePicks<\/strong> and a merger with the aforementioned OPAP, both of which occurred last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposed majority acquisition of Greece-headquartered <strong>Novibet <\/strong>was canned in March this year following feedback from Greece\u2019s competition authority.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incidentally, Allwyn has also simultaneously agreed to acquire the remaining 30% stake in Instant Win Gaming, the UK-based eInstant lottery games developer. It had secured a 70% stake in the firm in September 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Allwyn commits to sportsbook development<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judging by the deal with Kambi, Allwyn remains committed to improving its existing sportsbook brands, which contribute a substantial amount of revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is expected to increase central costs by a \u201clow-tens-of-\u20ac-million amount annually, starting in 2027\u201d, but will \u201cdeliver attractive financial benefits over time\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition,\u201d said <strong>Kresimir Spajic<\/strong>, Chief Executive Officer of Allwyn Digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kambi adds another household name to its catalogue<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kambi, the deal adds another major player to its ever-growing portfolio of over 100 operators.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It builds on last week\u2019s Q3 results, which showed 23% group revenue growth and resilience against the betting ban in Brazil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The business has also added UK- and Ireland-focused bookmaker, <strong>QuinnBet,<\/strong> and Peru-facing <strong>Olimpo.bet<\/strong> to its client list.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the Allwyn agreement, CEO <strong>Werner Bercher<\/strong> said: \u201cThis agreement shows the quality and strategic value of the sportsbook technology Kambi has built over more than 15 years.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA global market leader like Allwyn choosing our technology to unify its sportsbook operations reflects the strength of our product, our expertise and our track record of delivering at scale in regulated markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt also brings Kambi significant long-term commercial value and shows how we can create additional value from the capabilities we have built, through strong, long-term partnerships.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allwyn has signed a deal with Kambi Group to significantly enhance its sportsbook operations. The deal will see Kambi grant Allwyn a \u201cperpetual, global license to its sportsbook source code\u201d and provide associated trading services to the Greek multinational.&nbsp; It is expected to increase Kambi\u2019s operating profit by around \u20ac50m over the next five years [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564],"tags":[3187,7108,13763,56,47,17452],"class_list":["post-14492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","tag-allwyn","tag-kambi-group","tag-kresimir-spajic","tag-partnership","tag-sportsbook","tag-werner-bercher"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allwyn Partners with Kambi to Strengthen Its Sportsbook Business - 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