{"id":1867,"date":"2023-05-11T09:24:49","date_gmt":"2023-05-11T08:24:49","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=1867"},"modified":"2023-05-11T09:24:51","modified_gmt":"2023-05-11T08:24:51","slug":"gambling-advertising-ban-reduces-georgian-tv-revenues","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2023\/05\/11\/gambling-advertising-ban-reduces-georgian-tv-revenues\/","title":{"rendered":"Gambling Advertising Ban Reduces Georgian TV Revenues"},"content":{"rendered":"\n<p>The total advertising revenue of broadcasters in Georgia decreased by 12.5% in Q1 2023, to 15.6 million GEL (about $6 million), compared to the same period last year.&nbsp;<\/p>\n\n\n\n<p>In accordance with the country&#8217;s <strong>National Communications Commission,<\/strong> gambling advertising restrictions on television and radio are the cause of the decline in advertising revenues.&nbsp;<\/p>\n\n\n\n<p>TV channels received 14.1 million GEL from commercial advertising in Q1, which is 2.2 million GEL less than in the same period last year.<\/p>\n\n\n\n<p>Upon the initiative of Georgia\u2019s prime minister, <a href=\"https:\/\/sbceurasia.com\/obshhie\/2021\/12\/23\/trete-chtenie-sostojalos-parlament-gruzii-prinjal-zakon-ob-uzhestochenii-pravil-dlja-igornogo-biznesa\/\">new regulations<\/a> came into force on March 1, 2022 banning gambling ads on TV, Georgian web pages, and outdoors. Only sponsorship agreements are allowed.&nbsp;<\/p>\n\n\n\n<p>Prior to the regulation change, a large portion of television and radio income came from gambling operators.<\/p>\n\n\n\n<p>The main purpose of the regulation was to ban Georgian citizens under 25 years of age and socially vulnerable groups from online gambling. However, the state&#8217;s goal was not achieved, as only business, industry, and the media were harmed.<\/p>\n\n\n\n<p>\u201cWe have repeatedly asked the government to allow certain types of gambling advertising. In the digital environment, there are quite a few tools that allow you to restrict advertising. However, at the moment, the government does not consider our proposals,\u201d said <strong>Giorgi Mamulaishvili, <\/strong>head of<strong> the Georgian Gambling Association (GGA)<\/strong>.<\/p>\n\n\n\n<p>He also <a href=\"https:\/\/sbceurasia.com\/en\/2023\/03\/28\/head-of-the-georgian-gambling-association-in-social-terms-we-have-received-a-partially-unstable-and-illegal-market\/\">noted <\/a>that such restrictions are very attractive to illegal operators. According to Mamulaishvili, approximately 720 illegal companies are trying to enter the Georgian market right now.<\/p>\n\n\n\n<p>\u201cThere was a loss of about one billion GEL to such sites last year. A lot of money went towards illegal sites due to their high margins \u2013 40-45%,\u201d he added.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our<a href=\"https:\/\/bit.ly\/3BHW1zr\"> Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The total advertising revenue of broadcasters in Georgia decreased by 12.5% in Q1 2023, to 15.6 million GEL (about $6 million), compared to the same period last year.&nbsp; In accordance with the country&#8217;s National Communications Commission, gambling advertising restrictions on television and radio are the cause of the decline in advertising revenues.&nbsp; TV channels received [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,564],"tags":[128,158,52,50,46,65,1689,3539,276,1691,119,61,63,3538,116,159,2910,66,199,64,62,302],"class_list":["post-1867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-slider","tag-advertising","tag-ban","tag-betting","tag-casino","tag-gambling","tag-gaming","tag-georgian-gambling-association","tag-georgian-national-communications-commission","tag-gga","tag-giorgi-mamulaishvili","tag-legislation","tag-lottery","tag-media","tag-radio","tag-regulation","tag-restriction","tag-revenue","tag-sbc-cis","tag-slots","tag-sports","tag-sports-betting","tag-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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