In the Netherlands and Belgium, long-awaited legislative changes have come into force, involving the introduction of broad restrictions on advertising rates. Since July 1, both countries have introduced new measures aimed at regulating and restricting betting advertising practices.<\/p>\n\n\n\n
For more than a year, work has been carried out on advertising reform in the Netherlands. Belgian Justice Minister Vincent Van Kuickenborn<\/strong>‘s plans for a complete ban on gambling advertising that was first announced in May 2022.<\/p>\n\n\n\n In July, the Netherlands followed Belgium’s lead and announced regulatory reforms to ban inappropriate advertising. <\/p>\n\n\n\n Supported by Minister for Legal Protections Frank Weerwind<\/strong>, these measures are more moderate than those in Belgium. Starting July 1st, the Dutch Gaming Authority, known as Kansspelautoriteit<\/strong> (KSA<\/strong>), provided an overall scope of the changes, reminding the industry of these reforms.<\/p>\n\n\n\n In general, operators will no longer be able to advertise on TV, radio, newspapers and magazines, and will also be banned from advertising in public areas \u2014 such as billboards and bus stops \u2014 and in public facilities.<\/p>\n\n\n\n The latter provision means that advertising in gaming casinos, slot machine halls, cinemas and cafes will be prohibited. However, marketing in the online gaming environment may continue, and general online advertising, direct mail, on-demand TV and social media advertising is allowed, subject to strict guidelines.<\/p>\n\n\n\n