{"id":3849,"date":"2023-11-30T12:48:41","date_gmt":"2023-11-30T12:48:41","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=3849"},"modified":"2023-11-30T12:51:38","modified_gmt":"2023-11-30T12:51:38","slug":"elevating-gaming-experience-betgames-yuri-mikhailov-on-the-impact-of-skyward-in-the-sbc-cis-interview","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2023\/11\/30\/elevating-gaming-experience-betgames-yuri-mikhailov-on-the-impact-of-skyward-in-the-sbc-cis-interview\/","title":{"rendered":"Elevating Gaming Experience: BetGames\u2019 Yuri Mikhailov On The Impact Of Skyward In The SBC CIS Interview"},"content":{"rendered":"\n

BetGames Vice President in the CIS region, Yuri Mikhailov<\/strong>, in a recent interview with SBC CIS, spoke about their new game \u2014 Skyward \u2014 and the impact BetGames is expecting this new title to have on the gaming experience for everyone who prefers new ways of entertainment in an industry that\u2019s growing ever more saturated.<\/p>\n\n\n\n

BetGames recently added Skyward to its portfolio. For those who might not be familiar with the title yet, what can players expect from the new game? <\/strong><\/p>\n\n\n\n

Skyward is our debut in the crash game market, which doesn\u2019t need much introduction as a genre, but we\u2019ve used the experience we\u2019ve gained over several years of unique game development to elevate our launch title to ensure it stands out in a crowded marketplace. <\/p>\n\n\n\n

As with all our recent RNG titles, Skyward has its own BetGames flavour which we believe offers players something a little different compared to the offerings of our industry peers. It is the fastest in terms of session duration and also benefits from a host of UI excellence including dynamic and auto-betting, auto-play, and cash-out functionalities. <\/p>\n\n\n\n

We\u2019re also able to tailor the game to match any operator\u2019s bespoke requirements \u2014 more than just putting a brand name on the side of the aircraft! \u2013 creating a familiar environment for players to enjoy the action in any market.<\/p>\n\n\n\n

We carefully planned our target markets pre-launch and had done the groundwork to prepare for each region we launched Skyward into, so we\u2019re confident we\u2019ve included a range of gameplay and engagement options and mechanics that will appeal to as wide a section of demographics as possible. <\/p>\n\n\n\n

Just as important as player engagement is the ability for Skyward to be able to work optimally wherever it is deployed. We expect the demand from emerging markets and developing territories to be high, so we\u2019ve done our utmost to ensure that the game has bulletproof stability and is light on resource requirements.<\/p>\n\n\n\n

Can you give us an overview of how Skyward has performed across the region since its launch? <\/strong><\/p>\n\n\n\n

Early results have been extremely encouraging, with bet levels remaining high beyond the point at which many games can experience a natural dip, so the indications are that it is going to have that all-important longevity.   <\/p>\n\n\n\n

Skyward has already climbed into the top rankings of most played games with many operators. We\u2019re particularly happy the title has engaged audiences and earned its place among their favourite titles to enjoy. <\/p>\n\n\n\n

It has been a fantastic launch, and we have high hopes that it maintains this performance. Time will tell, but we\u2019re confident.<\/p>\n\n\n\n

Does the popularity of crash games in the CIS region match that of other global territories? <\/strong><\/p>\n\n\n\n

I think so. We\u2019ve put a lot of hard work into developing Skyward, not only into the mechanics of the game and how it operates but into player trends and individual markets \u2014 many of which we\u2019ve been active in for over 10 years, so we like to think we\u2019ve got the inside track into what players are looking for. <\/p>\n\n\n\n

We also used our experience from launching previous, similar, fast-paced, instant games. That together with our research has shown us that crash format is popular in the region, just as it is in the majority of markets \u2013 the numbers we\u2019re getting so far certainly back up our assertion!   <\/p>\n\n\n\n

Skyward stands out due to its bespoke animations and dynamic automatic betting, play and cash-out functions \u2013 how does this match player preferences across the region? <\/strong><\/p>\n\n\n\n

All the functions we included in the game during development are those that resonate well with players across several game types, crash included. But what we have at launch isn\u2019t everything \u2013 we\u2019ve got a few more features that we\u2019re going to introduce to maintain the momentum Skyward currently enjoys.<\/p>\n\n\n\n

I can\u2019t say too much right now, but our marketing department is preparing to announce further details that will offer players even greater opportunities to gain yet more engagement and entertainment from our game.<\/p>\n\n\n\n

How does Skyward fit into BetGames product offering for CIS operators and how does that address what bettors and providers expect from their entertainment?<\/strong><\/p>\n\n\n\n

It\u2019s yet another product from BetGames that diversifies what we offer and strengthens our proposition. From our classic live games to our new range of RNG, instant products, our product suite is evolving just as the market is and we aim to be able to meet demand with unique products.<\/p>\n\n\n\n

We\u2019re in a strong position to be able to offer operators just what they’re looking for with a wide selection of game types to our strength in preparing and delivering bespoke, branded projects \u2013 something that Skyward too lends itself perfectly to.<\/p>\n\n\n\n

We\u2019ve become adept at churning our new, innovative game types, from our takes on live dealer experiences to last year\u2019s Twain Sport and now Skyward has heralded a new chapter in the development of the company. <\/p>\n\n\n\n

While I can\u2019t discuss any specifics about next year’s releases, one thing I can say is that there will be many new products carefully designed to meet the demands of an ever-changing marketplace.<\/p>\n\n\n\n

Those products are part of a series of big announcements we\u2019re preparing in the run up to ICE London 2024 \u2013 more exciting games and experiences for our growing partner and player base so keep an eye out for more soon!<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

BetGames Vice President in the CIS region, Yuri Mikhailov, in a recent interview with SBC CIS, spoke about their new game \u2014 Skyward \u2014 and the impact BetGames is expecting this new title to have on the gaming experience for everyone who prefers new ways of entertainment in an industry that\u2019s growing ever more saturated. […]<\/p>\n","protected":false},"author":6,"featured_media":3853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21,565,1],"tags":[5987,3595,3744,5997,5998,5994,5995,5999,5989,66,5983,5993,5996],"class_list":["post-3849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-interview","category-news","tag-betgames-vp-cis","tag-emerging-markets","tag-game-development","tag-game-stability","tag-market-tailoring","tag-player-engagement","tag-qa","tag-resource-optimization","tag-rng-titles","tag-sbc-cis","tag-skyward","tag-ui-excellence","tag-yury-mikhaylov"],"yoast_head":"\nElevating Gaming Experience: BetGames\u2019 Yuri Mikhailov On The Impact Of Skyward In The SBC CIS Interview - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2023\/11\/30\/elevating-gaming-experience-betgames-yuri-mikhailov-on-the-impact-of-skyward-in-the-sbc-cis-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating Gaming Experience: BetGames\u2019 Yuri Mikhailov On The Impact Of Skyward In The SBC CIS Interview - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"BetGames Vice President in the CIS region, Yuri Mikhailov, in a recent interview with SBC CIS, spoke about their new game \u2014 Skyward \u2014 and the impact BetGames is expecting this new title to have on the gaming experience for everyone who prefers new ways of entertainment in an industry that\u2019s growing ever more saturated. 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