{"id":4342,"date":"2024-01-18T15:40:31","date_gmt":"2024-01-18T15:40:31","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=4342"},"modified":"2024-01-18T15:40:32","modified_gmt":"2024-01-18T15:40:32","slug":"dazn-viewers-to-access-free-to-air-womens-champions-league","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/01\/18\/dazn-viewers-to-access-free-to-air-womens-champions-league\/","title":{"rendered":"DAZN viewers to access free-to-air Women\u2019s Champions League"},"content":{"rendered":"\n<p>In a bid to increase the sport\u2019s exposure and growth, <strong>DAZN<\/strong> has lifted its paywall of all live women\u2019s football coverage and associated content.<\/p>\n\n\n\n<p>The removal will allow DAZN viewers to watch free-to-air <strong>Women\u2019s Champions League<\/strong> matches until the end of the season, along with matches from the <strong>Frauen Bundesliga<\/strong>, <strong>Liga F<\/strong>, <strong>D1 Arkema<\/strong> and <strong>Serie A Femminile<\/strong>.<\/p>\n\n\n\n<p>Coming off the back of the <strong>2023 FIFA Women\u2019s World Cup<\/strong> and the growing interest in women\u2019s football, the move was made to grow a \u201creally important asset\u201d according to DAZN Co-Chief Executive of Women\u2019s Sport, <strong>Hannah Brown<\/strong>.<\/p>\n\n\n\n<p>She said: \u201cThe decision marries with the broader commitment to the launch of free. So, we announced this year what we\u2019re going to be doing around \u2018freemium\u2019 content, and women\u2019s football sits as part of that strategy.<\/p>\n\n\n\n<p>\u201cFor us as a business it\u2019s the growth of a really important asset and about building a first-party relationship with customers on a global basis.\u201d<\/p>\n\n\n\n<p>\u201cWhat we see in women\u2019s football is if you put a paywall up, there is a small proportion of people that are prepared to pay for it.<\/p>\n\n\n\n<p>\u201cBut women\u2019s football fans don\u2019t exhibit those strong pay\u2011TV characteristics that we\u2019ve seen around premium football in domestic markets, where you see customers make a real pay choice in order to interact with something. Women\u2019s football fans are just not there yet.\u201d<\/p>\n\n\n\n<p>The sports streaming platform announced last November that it would be removing the paywall behind the Women\u2019s Champions League after striking a partnership with <strong>YouTube<\/strong> to share games across platforms in 2021.<\/p>\n\n\n\n<p>DAZN is also launching the \u2018New Deal\u2019 campaign which calls on stakeholders within the women\u2019s game to strategise plans to help grow the game to its full capabilities.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bid to increase the sport\u2019s exposure and growth, DAZN has lifted its paywall of all live women\u2019s football coverage and associated content. The removal will allow DAZN viewers to watch free-to-air Women\u2019s Champions League matches until the end of the season, along with matches from the Frauen Bundesliga, Liga F, D1 Arkema and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21,13,1,12],"tags":[6730,6734,682,6729,6728,3549,6732,6726,6733,6735,6731,6727,6725,6724],"class_list":{"0":"post-4342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-features","8":"category-football","9":"category-news","10":"category-sport","11":"tag-content-removal","12":"tag-d1-arkema","13":"tag-dazn","14":"tag-frauen-bundesliga","15":"tag-free-to-air","17":"tag-liga-f","18":"tag-live-womens-football-coverage","19":"tag-paywall","20":"tag-season-end","21":"tag-serie-a-femminile","22":"tag-sport-exposure","23":"tag-viewers","24":"tag-womens-champions-league"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAZN viewers to access free-to-air Women\u2019s Champions League - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/01\/18\/dazn-viewers-to-access-free-to-air-womens-champions-league\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAZN viewers to access free-to-air Women\u2019s Champions League - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"In a bid to increase the sport\u2019s exposure and growth, DAZN has lifted its paywall of all live women\u2019s football coverage and associated content. 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