{"id":4613,"date":"2024-02-13T07:30:29","date_gmt":"2024-02-13T07:30:29","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=4613"},"modified":"2024-02-13T07:31:52","modified_gmt":"2024-02-13T07:31:52","slug":"flutter-uki-on-the-lookout-for-startups-to-boost-female-gaming-offering","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/02\/13\/flutter-uki-on-the-lookout-for-startups-to-boost-female-gaming-offering\/","title":{"rendered":"Flutter UKI on the Lookout for Startups to Boost Female Gaming Offering"},"content":{"rendered":"\n<p><strong>Flutter UKI<\/strong> has launched a search for a \u2018high potential\u2019 startup to help serve its female customer base across the UK and Ireland.&nbsp;<\/p>\n\n\n\n<p>Part of the Alpha Hub programme, Flutter\u2019s endeavour will see its flagship brands <strong>Sky Betting and Gaming,<\/strong> <strong>Paddy Power<\/strong>, and <strong>Betfair<\/strong> try to capitalise on recent data suggesting that female players are a promising demographic for long-term investments.<\/p>\n\n\n\n<p>The startup will help develop ideas and formulate products that better reflect the playstyle of the female demographic, emphasising on attracting customers through social and community gaming.&nbsp;<\/p>\n\n\n\n<p><strong>Steve Birch<\/strong>, Chief Commercial Officer at Sky Betting &amp; Gaming, commented: \u201cWe see this as a really exciting gap in the market, and we\u2019re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.\u201d<\/p>\n\n\n\n<p>Flutter is specifically looking for digital solutions that will focus on \u201chelping customers to unwind, have fun, and relax\u201d.<\/p>\n\n\n\n<p>For applicants who \u201cdon\u2019t quite fit the brief\u201d, <strong>Flutter<\/strong> is offering a \u2018wildcard option\u2019 to those startups that can help guide the company in a direction that will ensure \u2018safe and entertaining experiences\u2019 for female players further down the line.&nbsp;<\/p>\n\n\n\n<p>The startup that wins first place will be offered a commercial partnership with Flutter to scale their solution across the UK and Ireland, access to workshops and networking with senior&nbsp; figures in the company, and access to the Alpha Hub Startup Support programme.<\/p>\n\n\n\n<p>The successful startup will also gain the opportunity to showcase their business to a live audience of investors, tech experts and leaders from Flutter.&nbsp;<\/p>\n\n\n\n<p>Applications are now open until 15 March 2024.<\/p>\n\n\n\n<p>Do not forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flutter UKI has launched a search for a \u2018high potential\u2019 startup to help serve its female customer base across the UK and Ireland.&nbsp; Part of the Alpha Hub programme, Flutter\u2019s endeavour will see its flagship brands Sky Betting and Gaming, Paddy Power, and Betfair try to capitalise on recent data suggesting that female players are [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,21,1],"tags":[7159,4147,7154,7156,7155,7158,7138,7152,7157,7160,3070,1590,7153,7149,5018,398],"class_list":["post-4613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-features","category-news","tag-alpha-hub-programme","tag-betfair","tag-boost","tag-female-customer-base","tag-female-gaming-offering","tag-flagship-brands","tag-flutter-uki","tag-flutter-uki-on-the-lookout","tag-flutters-endeavor","tag-high-potential-startup","tag-ireland","tag-paddy-power","tag-search","tag-sky-betting-and-gaming","tag-startups","tag-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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