{"id":4898,"date":"2024-03-08T08:18:51","date_gmt":"2024-03-08T08:18:51","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=4898"},"modified":"2024-03-08T08:18:55","modified_gmt":"2024-03-08T08:18:55","slug":"catarina-marques-brings-invaluable-igaming-expertise-to-samba-digital","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/03\/08\/catarina-marques-brings-invaluable-igaming-expertise-to-samba-digital\/","title":{"rendered":"Catarina Marques Brings \u2018Invaluable\u2019 Igaming Expertise to Samba Digital"},"content":{"rendered":"\n<p><strong>Catarina Marques <\/strong>has been named Igaming Business Development Manager at<strong> Samba Digital, <\/strong>as she departs from <strong>Clever Advertising<\/strong>.<\/p>\n\n\n\n<p>Samba Digital \u2013 a sports marketing and media agency \u2013 has praised Marques\u2019 \u2018impressive background\u2019 in igaming which spans seven years, stating that she brings a wealth of experience and expertise to the growing team.<\/p>\n\n\n\n<p>The Business Development Manager said of her new role: \u201cI\u2019m thrilled to join such a dynamic and forward-thinking organisation, I can\u2019t wait to learn and collaborate with such an amazing team.\u201d<\/p>\n\n\n\n<p>Prior to joining Samba Digital, Catarina served as an integral part of the Clever Advertising team \u2013 a company which became one of the first international affiliates to forge successful partnerships with local operators in Africa and Latin America.<\/p>\n\n\n\n<p>\u201cHer commitment to fostering global collaborations has led her to showcasing her expertise as a speaker at various conferences in Africa,\u201d Samba Digital emphasised, also noting how her contributions to the industry go beyond traditional roles.<\/p>\n\n\n\n<p>Speaking to SBC News in 2022 whilst at Clever Advertising, Marques shared insights into her experience with working in these African markets.<\/p>\n\n\n\n<p>\u201cThese markets are diverse, with unique legislation, payment methods, and product-to-data costs,\u201d she said. \u201cCollecting relevant information and expertise on its acquisition behaviour and localisation is imperative.<\/p>\n\n\n\n<p>\u201cHaving more African markets regulated means more market maturity and scalability. With the increasing competition, we expect to see other players diversify their acquisition channels, like the affiliate channel.\u201d<\/p>\n\n\n\n<p>Cararina also holds expertise in commercial endeavours such as media buying, SEO, pay-per-click (PPC), influencing marketing and in-app strategies.<\/p>\n\n\n\n<p>With this in mind, the group will now benefit from Marques\u2019 in-depth understanding of the igaming landscape, infitting with Samba Digital\u2019s commitment to innovation and global growth.&nbsp;<\/p>\n\n\n\n<p>Samba also highlighted the new hire\u2019s \u2018dedication to staying at the forefront of industry trends\u2019 as well as a \u2018proven track record in driving successful campaigns\u2019, describing her as an \u2018invaluable addition\u2019 to the company.<\/p>\n\n\n\n<p>\u201cWe\u2019re very excited to have Catarina on the team! She will add great value and expertise to help us to continue progressing in the iGaming industry,\u201d concluded <strong>Camila Cunha<\/strong>, Head of igaming at Samba Digital.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catarina Marques has been named Igaming Business Development Manager at Samba Digital, as she departs from Clever Advertising. Samba Digital \u2013 a sports marketing and media agency \u2013 has praised Marques\u2019 \u2018impressive background\u2019 in igaming which spans seven years, stating that she brings a wealth of experience and expertise to the growing team. The Business [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21,7,1],"tags":[7572,7571,7573,3498,7576,7575,3587,105,7574,7570,6355,3500],"class_list":["post-4898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-igaming","category-news","tag-business-development-manager","tag-catarina-marques","tag-clever-advertising","tag-collaboration","tag-dynamic-organization","tag-experience","tag-expertise","tag-igaming","tag-media-agency","tag-samba-digital","tag-sports-marketing","tag-teamwork"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catarina Marques Brings \u2018Invaluable\u2019 Igaming Expertise to Samba Digital - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/03\/08\/catarina-marques-brings-invaluable-igaming-expertise-to-samba-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catarina Marques Brings \u2018Invaluable\u2019 Igaming Expertise to Samba Digital - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Catarina Marques has been named Igaming Business Development Manager at Samba Digital, as she departs from Clever Advertising. 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