{"id":4987,"date":"2024-03-17T19:36:16","date_gmt":"2024-03-17T19:36:16","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=4987"},"modified":"2024-03-17T19:36:21","modified_gmt":"2024-03-17T19:36:21","slug":"superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/03\/17\/superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal\/","title":{"rendered":"Superbet &amp; GamePLAI Meet \u2018Surging European Appetite\u2019 in Player-prop Deal"},"content":{"rendered":"\n<p><strong>Superbet<\/strong> has announced a partnership with<strong> GamePLAI<\/strong> \u2013 a supplier of automated trading products for sportsbooks.<\/p>\n\n\n\n<p>The deal sees the modelling specialist provide the Bucharest-headquartered operator with all of its player-props markets for basketball and football, both pre-game and in-play.<\/p>\n\n\n\n<p>This aims to meet \u2018surging European appetite\u2019 across these sports from the NBA to local domestic action.<\/p>\n\n\n\n<p><strong>Ivan Gojic<\/strong>, Head of Risk, Strategic Partnerships and In-Play Trading at Superbet, commented: \u201cWe strongly feel that being customer-obsessed is part of the Superbet ethos and we only work with partners that can match our passion for creating a unique entertainment experience for our players.&nbsp;<\/p>\n\n\n\n<p>\u201cGamePLAI\u2019s commitment to creativity and accuracy, while delivering customer-focused solutions, will serve as yet another differentiator for the Superbet brand, in a hugely competitive international market, with compelling new narratives and diverse betting opportunities.<\/p>\n\n\n\n<p>\u201cIt\u2019s undeniable that player props betting currently represents the most progressive segment for any sportsbook, and GamePLAI are true trailblazers in automated pricing. Our customers already love this personalised offering, which allows Superbet to continue to distinguish itself from its competitors, in an often copycat industry.\u201d&nbsp;<\/p>\n\n\n\n<p>Building on its already live Micro Markets solution, GamePLAI is also set to launch an extensive player-props offering, including an innovative Player Micros product for football ahead of the Copa America and Euro 2024 this summer.<\/p>\n\n\n\n<p>The company labelled these events as \u2018key drivers\u2019 for annual turnover and new-account acquisition.<\/p>\n\n\n\n<p>\u201cAt GamePLAI, we are committed to constantly creating innovative and original markets that afford customers a more personalised betting experience on their favourite players,\u201d added <strong>Graham Savage<\/strong>, Co-Founder of GamePLAI.<\/p>\n\n\n\n<p>\u201cPlayer props constitute the fastest-growing product for sportsbooks and we are determined to be at the forefront of innovation.<\/p>\n\n\n\n<p>\u201cOur mission is to become the preeminent supplier of automated and quantitative-driven solutions for the sportsbook industry. We strive to work with leading global operators and in Superbet we have found a partner that supports us in continually enhancing the quality of our product offering.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superbet has announced a partnership with GamePLAI \u2013 a supplier of automated trading products for sportsbooks. The deal sees the modelling specialist provide the Bucharest-headquartered operator with all of its player-props markets for basketball and football, both pre-game and in-play. This aims to meet \u2018surging European appetite\u2019 across these sports from the NBA to local [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14,21,13,1,12],"tags":[1107,7670,7672,7669,149,7665,7667,4969,306,7666,7671,121,7668],"class_list":["post-4987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basketball","category-features","category-football","category-news","category-sport","tag-basketball","tag-domestic-action","tag-entertainment-experience","tag-european-appetite","tag-football","tag-gameplai","tag-in-play","tag-ivan-gojic","tag-nba","tag-player-props","tag-pre-game","tag-superbet","tag-superbet-ethos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superbet &amp; GamePLAI Meet \u2018Surging European Appetite\u2019 in Player-prop Deal - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/03\/17\/superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superbet &amp; GamePLAI Meet \u2018Surging European Appetite\u2019 in Player-prop Deal - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Superbet has announced a partnership with GamePLAI \u2013 a supplier of automated trading products for sportsbooks. The deal sees the modelling specialist provide the Bucharest-headquartered operator with all of its player-props markets for basketball and football, both pre-game and in-play. This aims to meet \u2018surging European appetite\u2019 across these sports from the NBA to local [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2024\/03\/17\/superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-17T19:36:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-17T19:36:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/03\/superbet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Kobakhidze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Kobakhidze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/03\/17\/superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/03\/17\/superbet-gameplai-meet-surging-european-appetite-in-player-prop-deal\/\"},\"author\":{\"name\":\"Ana Kobakhidze\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/1444eb87c339a10fb03044577ed751a7\"},\"headline\":\"Superbet &amp; 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