{"id":5586,"date":"2024-05-15T09:23:33","date_gmt":"2024-05-15T08:23:33","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=5586"},"modified":"2024-05-15T09:23:37","modified_gmt":"2024-05-15T08:23:37","slug":"sharp-gaming-has-become-a-department-of-betfreds-technology","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/05\/15\/sharp-gaming-has-become-a-department-of-betfreds-technology\/","title":{"rendered":"Sharp Gaming has Become a Department of Betfred\u2019s Technology"},"content":{"rendered":"\n<p>F\u200b\u200bollowing a \u00a3100 million ($125.4 million) migration process consolidating all <strong>Betfred<\/strong> customers onto a single, proprietary platform, <strong>Sharp Gaming<\/strong> has undergone a rebranding and is now recognized as Betfred&#8217;s Technology department.<\/p>\n\n\n\n<p>The comprehensive B2B system encompasses player account management software, sportsbook operations, gaming aggregation, remote gaming server functionalities, applications, and various websites.<\/p>\n\n\n\n<p>Coinciding with this transition, <strong>Andrew Daniels<\/strong>, the CEO of Sharp Gaming, assumes the role of Chief Information Officer at Betfred. In this capacity, he will oversee IT operations and technology infrastructure.<\/p>\n\n\n\n<p>Sharp Gaming originated from Daniel&#8217;s previous venture, <strong>Degree 53<\/strong>, in 2020, in which Betfred&#8217;s founder <strong>Fred Done<\/strong> had invested \u00a325 million. A year later, Betfred Group acquired Sharp Gaming, solidifying its integration into Betfred&#8217;s technology framework.<\/p>\n\n\n\n<p>Daniels himself said: \u201cIt\u2019s been seven years in the making and has been one of the biggest challenges of my professional career, but the hard work has been worth it in the end.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019d like to thank my fantastic team for making this migration possible and I\u2019m very excited to begin my role as the company\u2019s new CIO.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Betfred CEO Joanne Whittaker<\/strong> added: \u201cThis is the latest transformative milestone in Betfred\u2019s near 60-year history and it marks a new beginning for our operations as a business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI would like to thank Andy and the Sharp Gaming team for their amazing efforts for bringing this unique and exciting migration to fruition.\u201d&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\" target=\"_blank\" rel=\"noreferrer noopener\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u200b\u200bollowing a \u00a3100 million ($125.4 million) migration process consolidating all Betfred customers onto a single, proprietary platform, Sharp Gaming has undergone a rebranding and is now recognized as Betfred&#8217;s Technology department. The comprehensive B2B system encompasses player account management software, sportsbook operations, gaming aggregation, remote gaming server functionalities, applications, and various websites. Coinciding with this [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1],"tags":[7688,8217,2678,8218,8216,8214,8215],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","tag-ags","tag-andrew-daniels","tag-betfred","tag-brightstar-capital","tag-fred-done","tag-joanne-whittaker","tag-sharp-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sharp Gaming has Become a Department of Betfred\u2019s Technology - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/05\/15\/sharp-gaming-has-become-a-department-of-betfreds-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sharp Gaming has Become a Department of Betfred\u2019s Technology - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"F\u200b\u200bollowing a \u00a3100 million ($125.4 million) migration process consolidating all Betfred customers onto a single, proprietary platform, Sharp Gaming has undergone a rebranding and is now recognized as Betfred&#8217;s Technology department. 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