{"id":6132,"date":"2024-07-04T10:04:56","date_gmt":"2024-07-04T09:04:56","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6132"},"modified":"2024-07-04T10:05:01","modified_gmt":"2024-07-04T09:05:01","slug":"bwin-will-not-to-renew-uefa-partnership","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/07\/04\/bwin-will-not-to-renew-uefa-partnership\/","title":{"rendered":"bwin Will Not to Renew UEFA Partnership"},"content":{"rendered":"\n

Bookmaker bwin<\/strong> has decided not to renew its partnership with UEFA<\/strong>, which included sponsorship of the Europa League and Conference League.<\/strong><\/p>\n\n\n\n

Initially signed in September 2021, the agreement marked bwin as the first official betting partner for these two tournaments. Over the three-year contract, bwin enjoyed significant marketing and branding opportunities, including prominent advertising presence in stadiums.<\/p>\n\n\n\n

The sponsorship rights for the two club competitions are managed as a combined package by Team Marketing<\/strong>, UEFA’s exclusive sponsorship sales agency.<\/p>\n\n\n\n

Reports suggest that a new betting partner has already been secured, with an agreement expected to be signed before the upcoming season begins. This new deal is anticipated to be more comprehensive than the previous one.<\/p>\n\n\n\n

It\u2019s worth noting that bwin’s parent company, Entain, was involved in a corruption scandal. In December 2023, CEO Jette Nygaard-Andersen<\/strong> resigned following a \u00a3615 million<\/strong> compensation order for failing to prevent bribery at its former Turkish subsidiary, part of a deferred prosecution agreement with the UK Crown Prosecution Service<\/strong>. This incident led to a 49.1% drop in Entain’s share price and contributed to a \u00a3842.6 million<\/strong> loss in 2023.<\/p>\n\n\n\n

Entain also owns the Ladbrokes and Coral<\/strong> brands.<\/p>\n\n\n\n

\u200b\u200bDon\u2019t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Bookmaker bwin has decided not to renew its partnership with UEFA, which included sponsorship of the Europa League and Conference League. Initially signed in September 2021, the agreement marked bwin as the first official betting partner for these two tournaments. Over the three-year contract, bwin enjoyed significant marketing and branding opportunities, including prominent advertising presence […]<\/p>\n","protected":false},"author":7,"featured_media":6133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1218,13,1,12],"tags":[1674,8813,8814,324,879,1953,405,8815,654],"class_list":["post-6132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-bookmaker","category-football","category-news","category-sport","tag-bwin","tag-conference-league","tag-coral","tag-entain","tag-europa-league","tag-jette-nygaard-andersen","tag-ladbrokes","tag-team-marketing","tag-uefa"],"yoast_head":"\nbwin Will Not to Renew UEFA Partnership - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/07\/04\/bwin-will-not-to-renew-uefa-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"bwin Will Not to Renew UEFA Partnership - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Bookmaker bwin has decided not to renew its partnership with UEFA, which included sponsorship of the Europa League and Conference League. 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