{"id":6389,"date":"2024-07-31T09:02:35","date_gmt":"2024-07-31T08:02:35","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6389"},"modified":"2024-07-31T09:02:42","modified_gmt":"2024-07-31T08:02:42","slug":"betway-becomes-manchester-citys-global-betting-partner","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/07\/31\/betway-becomes-manchester-citys-global-betting-partner\/","title":{"rendered":"Betway Becomes Manchester City&#8217;s Global Betting Partner"},"content":{"rendered":"\n<p><strong>Betway<\/strong> and <strong>Manchester City <\/strong>have announced a new multi-year deal as the operator becomes the official global betting partner of the club.<\/p>\n\n\n\n<p>From the start of the 2024\/25 season, the Premier League club joins the <strong>Super Group<\/strong>-owned brand\u2019s extensive sports sponsorship portfolio which includes further teams from across the English top-flight,<strong> La Liga, NBA<\/strong> and more.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Super Group CEO, <strong>Neal Menashe<\/strong>, commented: \u201cWe are absolutely delighted to become Manchester&nbsp; City\u2019s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is yet another major betting deal for English football as the defending Premier League champions link up with Betway \u2013 a familiar name to fans of the sport.<\/p>\n\n\n\n<p>Terms of the deal cover marketing activations and content creation, whilst Betway\u2019s brand will feature across the club\u2019s digital and in-stadia assets. There are no shirt sponsorship caveats, with <strong>Etihad Airways City\u2019s<\/strong> front-of-shirt partner and the <strong>OKX<\/strong> crypto platform its sleeve sponsor.<\/p>\n\n\n\n<p>The deal shows how English football clubs are looking for alternative ways to partner with betting companies aside from just shirt sponsorships, which are set to be banned from the 2026\/27 season onwards following a voluntary agreement among the Premier League\u2019s clubs.<\/p>\n\n\n\n<p><strong>Ferran Soriano<\/strong>, <strong>City Football Group <\/strong>CEO, added: \u201cWe are pleased to announce Betway as our official global betting partner today.&nbsp;<\/p>\n\n\n\n<p>\u201cAs a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we\u2019re excited to work together throughout the partnership.\u201d<\/p>\n\n\n\n<p>In two years, a voluntary ban on such deals, adopted by the Premier League clubs, will come into force.<\/p>\n\n\n\n<p>This summer, several deals between Premier League clubs and gambling operators took place: <strong>West Ham<\/strong> is already cooperating with <strong>Betway<\/strong>, <strong>Leicester<\/strong> is cooperating with <a href=\"https:\/\/sbceurasia.com\/en\/2024\/07\/10\/leicester-city-welcomes-bc-game-as-new-shirt-sponsor\/\"><strong>BC.GAME<\/strong><\/a>, <strong>Crystal Palace<\/strong> &#8211; with <strong>Neet88<\/strong>, <strong>Wolverhampton<\/strong> &#8211; with <strong>DE.BET <\/strong>and <strong>BetMGM<\/strong>, and <strong>Tottenham Hotspur<\/strong> limited themselves to an agreement with <a href=\"https:\/\/sbceurasia.com\/en\/2024\/07\/02\/betmgm-named-tottenham-hotspurs-official-sportsbook-partner\/\"><strong>BetMGM<\/strong><\/a>, <strong>Southampton<\/strong> signed with <strong>Rollbit<\/strong>, and <strong>bj88<\/strong> became the official <a href=\"https:\/\/sbceurasia.com\/en\/2024\/07\/26\/bj88-secures-record-sponsorship-deal-with-afc-bournemouth\/\">sponsor<\/a> of <strong>Bournemouth<\/strong>. <strong>Betano<\/strong> and <a href=\"https:\/\/sbceurasia.com\/en\/2024\/04\/23\/betano-and-aston-villa-a-new-stage-in-sports-cooperation\/\"><strong>Aston Villa<\/strong><\/a> signed a sponsorship agreement back in the spring.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betway and Manchester City have announced a new multi-year deal as the operator becomes the official global betting partner of the club. From the start of the 2024\/25 season, the Premier League club joins the Super Group-owned brand\u2019s extensive sports sponsorship portfolio which includes further teams from across the English top-flight, La Liga, NBA and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1218,13,1,12],"tags":[779,971,1538,448,4256,9118,3244,9171,8878,8879,9168,9169,8877,1465,8943,9025,9170,9024,9027,8098,3245,3221],"class_list":["post-6389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmaker","category-football","category-news","category-sport","tag-aston-villa","tag-bc-game","tag-betano","tag-betmgm","tag-betway","tag-bj88","tag-bournemouth","tag-city-football-group","tag-crystal-palace","tag-de-bet","tag-etihad-airways-city","tag-ferran-soriano","tag-leicester","tag-manchester-city","tag-neal-menashe","tag-neet88","tag-okx","tag-rollbit","tag-southampton","tag-tottenham-hotspur","tag-west-ham","tag-wolverhampton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betway Becomes Manchester City&#039;s Global Betting Partner - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/07\/31\/betway-becomes-manchester-citys-global-betting-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betway Becomes Manchester City&#039;s Global Betting Partner - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Betway and Manchester City have announced a new multi-year deal as the operator becomes the official global betting partner of the club. 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