{"id":6465,"date":"2024-08-07T12:15:35","date_gmt":"2024-08-07T11:15:35","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6465"},"modified":"2024-08-07T12:15:39","modified_gmt":"2024-08-07T11:15:39","slug":"elitbet-undertakes-complete-rebranding-of-bulgarias-third-league","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/08\/07\/elitbet-undertakes-complete-rebranding-of-bulgarias-third-league\/","title":{"rendered":"Elitbet Undertakes Complete Rebranding of Bulgaria\u2019s Third League"},"content":{"rendered":"\n<p><strong>The<\/strong> <strong>Bulgarian Football Union (BFU) <\/strong>has announced a two-year partnership with <strong>Elitbet<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The deal will see the operator become the main sponsor of the third tier of Bulgarian football \u2013 now renamed as the <strong>Elitbet Third League<\/strong>.<\/p>\n\n\n\n<p><strong>Desislava Zaharieva<\/strong>, Elitbet Marketing Director, commented: \u201cWe are honoured to have the opportunity to be the first general partner of the Third League. We see a huge potential that has not been fully fulfilled.<\/p>\n\n\n\n<p>\u201cOur overall goal is to produce an attractive product that will promote even more football in Bulgaria. We are launching with a new logo, we will emphasise digitalization, we intend to develop promotion channels, and we are planning to broadcast matches live in the second half of the season.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are working on a total rebranding of the Third League, we also want to have feedback from the fans.\u201d<\/p>\n\n\n\n<p>One of the part of the sponsorship will see the brand actively involved in promoting the league, enhancing the experience for players and fans, and contributing to the development of the sport at the grassroots level.&nbsp;<\/p>\n\n\n\n<p>\u201cWe believe that football is more than just a game; it\u2019s a powerful way to bring communities together, inspire young athletes, and promote a healthy lifestyle,\u201d the company added.<\/p>\n\n\n\n<p>Meanwhile, it is expected that in the near future matches from the Third League will be broadcast live but it is not yet clear whether this will be agreed with one of the Bulgarian tv stations or whether the broadcast will be online only.<\/p>\n\n\n\n<p>Funding has been planned for the teams whose matches will be broadcast live, but it has been emphasised that this amount will \u201cnot be incredible\u201d.<\/p>\n\n\n\n<p>\u201cWe have long been looking for an option to broadcast the matches from the Third League and I can say that we have signed a good contract,\u201d added <strong>Borislav Popov<\/strong>, Executive Director of the Bulgarian Football Union.<\/p>\n\n\n\n<p>\u201cIt is for one plus one years and will give us the opportunity to promote amateur football in Bulgaria. It was quite a long negotiation, but I think we protected the interest of Bulgarian football.<\/p>\n\n\n\n<p>\u201cWe have four zones with a total of 85 teams and 43 games a week. This is a potential that is not developed, but definitely enjoys interest. Hopefully we can show that joy of the game that local people feel with their teams.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bulgarian Football Union (BFU) has announced a two-year partnership with Elitbet.&nbsp; The deal will see the operator become the main sponsor of the third tier of Bulgarian football \u2013 now renamed as the Elitbet Third League. Desislava Zaharieva, Elitbet Marketing Director, commented: \u201cWe are honoured to have the opportunity to be the first general [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,12],"tags":[5914,9326,5921,9325,5748],"class_list":["post-6465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sport","tag-bfu","tag-borislav-popov","tag-bulgarian-football-union","tag-desislava-zaharieva","tag-elitbet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elitbet Undertakes Complete Rebranding of Bulgaria\u2019s Third League - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/08\/07\/elitbet-undertakes-complete-rebranding-of-bulgarias-third-league\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elitbet Undertakes Complete Rebranding of Bulgaria\u2019s Third League - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"The Bulgarian Football Union (BFU) has announced a two-year partnership with Elitbet.&nbsp; The deal will see the operator become the main sponsor of the third tier of Bulgarian football \u2013 now renamed as the Elitbet Third League. 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