{"id":649,"date":"2022-11-17T08:24:05","date_gmt":"2022-11-17T08:24:05","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=649"},"modified":"2022-11-21T10:15:03","modified_gmt":"2022-11-21T10:15:03","slug":"ukrainian-bookmaker-parimatch-changes-business-direction-from-b2c-to-b2b","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2022\/11\/17\/ukrainian-bookmaker-parimatch-changes-business-direction-from-b2c-to-b2b\/","title":{"rendered":"Parimatch Tech changes business direction from b2c to b2b"},"content":{"rendered":"\n<p><strong>Maksym Liashko<\/strong>, CEO of <strong>Parimatch <\/strong><strong>Tech<\/strong>, spoke about plans for the future B2B model and internal restructuring of the company. At the <strong>SBC Summit<\/strong> in Barcelona, \u200b\u200bLyashko shared some thoughts on the company&#8217;s shift in focus from a B2C business model to a B2B business model. Parimatch Tech is about to introduce a new type of department to manage the relationship between a company and its B2B partners.<\/p>\n\n\n\n<p>Maksym noted<strong>: <\/strong>&nbsp;\u00abWe\u2019ve now decided with our shareholders to switch to a B2B model. We\u2019ll still have some B2C businesses but together with this, we\u2019ll try to achieve some kind of results from a B2B perspective. We need to build some type of new expertise. We do not have that kind of expertise, because we don\u2019t have a B2B model. We need to build a Department of Function Service that will cooperate with our B2B partners to decide what\u2019s necessary to do, at least for questions and additional features.\u00bb<\/p>\n\n\n\n<p>However, since the B2B segment of the gambling industry is highly fragmented, a question was asked about the uniqueness of Parimatch Tech products.<\/p>\n\n\n\n<p>Liashko said: \u00abOur product is very good for big companies, which already operate with large amounts of customers or bets per second. Our main potential clients are operators that maybe even have their own platform or use other parts from different providers. They feel that they need more powerful software.\u00bb<\/p>\n\n\n\n<p>Speaking about the management restructuring, Liashko congratulated the entire Parimatch Tech team on their success over the past few months.<br>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maksym Liashko, CEO of Parimatch Tech, spoke about plans for the future B2B model and internal restructuring of the company. At the SBC Summit in Barcelona, \u200b\u200bLyashko shared some thoughts on the company&#8217;s shift in focus from a B2C business model to a B2B business model. Parimatch Tech is about to introduce a new type [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1218,1],"tags":[168,172,293,52,73,381,51,1478,1494,347,66,1479,115],"class_list":["post-649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmaker","category-news","tag-b2b","tag-b2c","tag-bets","tag-betting","tag-bookmaker","tag-business","tag-cis","tag-maxim-lyashko","tag-parimatch-tech","tag-provider","tag-sbc-cis","tag-sbc-summit","tag-ukraine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parimatch Tech changes business direction from b2c to b2b - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2022\/11\/17\/ukrainian-bookmaker-parimatch-changes-business-direction-from-b2c-to-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parimatch Tech changes business direction from b2c to b2b - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Maksym Liashko, CEO of Parimatch Tech, spoke about plans for the future B2B model and internal restructuring of the company. 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