{"id":6531,"date":"2024-08-14T14:10:14","date_gmt":"2024-08-14T13:10:14","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6531"},"modified":"2024-08-14T14:10:18","modified_gmt":"2024-08-14T13:10:18","slug":"softswiss-affiliate-ggr-doubles-in-first-half-of-2024","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/08\/14\/softswiss-affiliate-ggr-doubles-in-first-half-of-2024\/","title":{"rendered":"SOFTSWISS Affiliate GGR Doubles in First Half of 2024"},"content":{"rendered":"\n<p>According to <strong>SOFTSWISS<\/strong> estimates, its affiliate marketing and management platform, <strong>Affilka<\/strong> by SOFTSWISS, has seen a twofold increase in <strong>gaming gross revenue<\/strong> <strong>(GGR)<\/strong> during the first half of 2024.<\/p>\n\n\n\n<p>The data reveals consistent growth compared to the same period in 2023, with player deposits <strong>rising 2.3 times <\/strong>and affiliate payments increasing by <strong>60% year-on-year<\/strong>.<\/p>\n\n\n\n<p>In H1, over <strong>65,000 new affiliate<\/strong> accounts were registered with Affilka, accounting for nearly a quarter of all accounts on the platform &#8211; a <strong>50.9% increase<\/strong> from the previous year.<\/p>\n\n\n\n<p>New player registrations also surged by <strong>77% <\/strong>compared to H1 2023, reaching more than <strong>17.9 million<\/strong>. Additionally, the total number of unique clicks on referral links exceeded <strong>965<\/strong> <strong>million<\/strong>.<\/p>\n\n\n\n<p><strong>Anastasia Borovaya<\/strong>, Head of Affilka by SOFTSWISS, commented: \u201cRecognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients\u2019 needs and anticipations.&nbsp;<\/p>\n\n\n\n<p>\u201cThe current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to SOFTSWISS, Affilka is well-positioned to meet users\u2019 and affiliate customers\u2019 expectations, which have fueled recent affiliate marketing trends such as performance-based commission, an increasing focus on influencer relationships, and AI impact.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to SOFTSWISS estimates, its affiliate marketing and management platform, Affilka by SOFTSWISS, has seen a twofold increase in gaming gross revenue (GGR) during the first half of 2024. The data reveals consistent growth compared to the same period in 2023, with player deposits rising 2.3 times and affiliate payments increasing by 60% year-on-year. In [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[973,969,9405,1439,190],"class_list":["post-6531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-affilka","tag-anastasia-borovaya","tag-gaming-gross-revenue","tag-ggr","tag-softswiss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SOFTSWISS Affiliate GGR Doubles in First Half of 2024 - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/08\/14\/softswiss-affiliate-ggr-doubles-in-first-half-of-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOFTSWISS Affiliate GGR Doubles in First Half of 2024 - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"According to SOFTSWISS estimates, its affiliate marketing and management platform, Affilka by SOFTSWISS, has seen a twofold increase in gaming gross revenue (GGR) during the first half of 2024. The data reveals consistent growth compared to the same period in 2023, with player deposits rising 2.3 times and affiliate payments increasing by 60% year-on-year. 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