{"id":6586,"date":"2024-08-20T13:19:43","date_gmt":"2024-08-20T12:19:43","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6586"},"modified":"2024-08-20T13:20:28","modified_gmt":"2024-08-20T12:20:28","slug":"gambling-com-group-ceo-company-successfully-adapts-to-googles-changes","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/08\/20\/gambling-com-group-ceo-company-successfully-adapts-to-googles-changes\/","title":{"rendered":"Gambling.com Group CEO: Company Successfully Adapts to Google’s Changes"},"content":{"rendered":"\n

At the earnings conference following the announcement of Gambling.com Group’s <\/strong>record quarterly revenue, CEO Charles Gillespie<\/strong> noted that the impact of Google’s algorithm changes was \u201cless significant\u201d than anticipated.<\/p>\n\n\n\n

In March, Google released an update aimed at combating abuses of expired domains, tightening rules for third-party pages on prominent sites, and taking a firmer stance against what it terms \u201cscaled content abuse.\u201d This term refers to \u201cthe creation of numerous pages aimed at manipulating search rankings rather than providing useful information to users.\u201d<\/p>\n\n\n\n

It was anticipated that this could harm affiliate marketers in the gambling sector, who often create dozens of keyword-rich pages to rank for specific queries. Google clarified that the rule applies not only to AI-generated content but also to human-written pages that offer little value to readers.<\/p>\n\n\n\n

Gillespie informed investors that, despite the challenging nature of Google’s changes, Gambling.com did not experience the significant impact the company had prepared for.<\/p>\n\n\n\n

\u201cGoogle started to deprioritize content from most media partnerships,\u201d Gillespie told investors. \u201cThis had an immediate impact on contributions from our media partnerships, which led to the conservative guidance revision we provided on our Q1 call. <\/p>\n\n\n\n

\u201cThe difference in our Q2 performance compared to the expectations we provided on May 16 is primarily due to the fact that our team was able to respond immediately to the changes and recalibrate our portfolio of owned and operated sites faster than had been initially expected. To date, the effects of the Google policy shift have also been less pronounced than originally expected.\u201d<\/p>\n\n\n\n

\u201cBright Future” for Media Partnerships<\/strong><\/p>\n\n\n\n

Gillespie spoke on a conference call Thursday after Gambling.com Group reported a record quarterly revenue of $30.5 million (an 18% increase from the previous year) and adjusted EBITDA of $11.2 million (a 19% rise).<\/p>\n\n\n\n

Gillespie is not pessimistic about the future of Gambling.com Group\u2019s media partnerships. On the contrary, he assured investors that the partnerships have a bright future, provided the company takes a careful approach to selecting deals.<\/p>\n\n\n\n

\u201cMoving forward, we now expect cost of sales related to media partnerships to be approximately $6.5 million for the full year 2024 versus the previous guidance of $4.7 million,\u201d he added. \u201cFrom our perspective, there absolutely remains a bright future for these media partnerships, if they\u2019re the right partnerships. The wheat has been separated from the chaff, big time.\u201d<\/p>\n\n\n\n

Gambling.com Group expects no quick impacts of Google monopoly ruling<\/strong><\/p>\n\n\n\n

Gillespie also commented on the recent court ruling that Google violated U.S. antitrust laws by operating as an illegal monopoly in the internet search space.<\/p>\n\n\n\n

If the ruling is ultimately upheld, it could change the way Google delivers its search engine to users and impact the work of SEOs, including affiliates.<\/p>\n\n\n\n

However, Gillespie does not expect any immediate impact on Gambling.com\u2019s business.<\/p>\n\n\n\n

\u201cAbsolutely nothing is going to happen imminently,\u201d he said. \u201cIt might be five years, it might be 10 years before anything happens. Five and 10 years is a long time in technology.\u201d<\/p>\n\n\n\n

Gillespie added that despite the rise of generative AI and AI-powered search, Google\u2019s traffic is \u201chigher than it\u2019s ever been.\u201d<\/p>\n\n\n\n

\u201cNothing has changed. That obviously gives a lot of confidence, more than a year into the new kind of era of generative AI, that traditional search [and AI are] simply two different products. It\u2019s two different things in two different use cases and people are clearly continuing to use Google in the way they have for a long time.<\/p>\n\n\n\n

\u201cI don\u2019t frankly see the search business being terribly impacted, but ask me again in five years.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At the earnings conference following the announcement of Gambling.com Group’s record quarterly revenue, CEO Charles Gillespie noted that the impact of Google’s algorithm changes was \u201cless significant\u201d than anticipated. In March, Google released an update aimed at combating abuses of expired domains, tightening rules for third-party pages on prominent sites, and taking a firmer stance […]<\/p>\n","protected":false},"author":10,"featured_media":6587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564,25],"tags":[9468,9467,2994,9466,510,9469],"class_list":["post-6586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","category-technologies","tag-algorithm-changes","tag-charles-gillespie","tag-financial-results","tag-gambling-com-group","tag-google","tag-google-tightening-rules"],"yoast_head":"\nGambling.com Group CEO: Company Successfully Adapts to Google's Changes - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/08\/20\/gambling-com-group-ceo-company-successfully-adapts-to-googles-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gambling.com Group CEO: Company Successfully Adapts to Google's Changes - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"At the earnings conference following the announcement of Gambling.com Group’s record quarterly revenue, CEO Charles Gillespie noted that the impact of Google’s algorithm changes was \u201cless significant\u201d than anticipated. 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