{"id":6610,"date":"2024-08-22T14:20:30","date_gmt":"2024-08-22T13:20:30","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6610"},"modified":"2024-08-22T14:20:34","modified_gmt":"2024-08-22T13:20:34","slug":"champions-league-announces-bet365-as-official-sports-betting-partner","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/","title":{"rendered":"Champions League Announces bet365 as Official Sports Betting Partner"},"content":{"rendered":"\n<p><strong>bet365<\/strong> has become the first official sports betting partner of the <strong>UEFA Champions League<\/strong> under a three-year contract.<\/p>\n\n\n\n<p>The agreement covers the men\u2019s tournament and will give the British operator significant brand visibility on LED perimeter boards, media backdrops, and UEFA Champions League digital platforms.<\/p>\n\n\n\n<p>Alex Sefton, bet365 Global Chief Marketing Officer, commented: \u201cAs the first sports betting brand to sponsor the UEFA Champions League, we\u2019re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition. bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans \u201cNever Ordinary\u201d experiences.\u201d<\/p>\n\n\n\n<p>The partnership kicks off with an initiative described by both parties as \u201cone of the largest ticket giveaways in the tournament\u2019s history,\u201d offering fans a chance to access \u201cextremely sought-after\u201d seats. The agreement is set to run until the end of the 2026\/27 season.<\/p>\n\n\n\n<p><strong>Guy-Laurent Epstein<\/strong>, Director of Marketing at UEFA, expressed: \u201cWe are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world\u2019s most prestigious club football competition with millions of passionate fans around the globe. As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices.\u201d<\/p>\n\n\n\n<p>Epstein added that the football organization expects the successful partnership to not only enhance the fan experience but also support efforts to maintain the integrity of the sport.<\/p>\n\n\n\n<p>Last year, <strong>Betano<\/strong> became UEFA\u2019s first betting partner by sponsoring EURO 2024, making bet365 the second bookmaker to connect with the organization.<\/p>\n\n\n\n<p>The new deal between bet365 and UEFA provides the bookmaker with a \u201cunique opportunity\u201d to access elite European club football on a global scale through a range of engaging activations, including a free-to-enter ballot for distributing thousands of tickets to fans in select countries.<\/p>\n\n\n\n<p>Additionally, the Stoke-on-Trent-based sports betting operator has recently launched its new ad campaign titled \u201cBreaking News,\u201d continuing the \u201cNever Ordinary\u201d marketing initiative throughout the 23\/24 Premier League season.<\/p>\n\n\n\n<p>The project, created in collaboration with the creative agency <strong>Drummond Central<\/strong>, continues the tradition of the betting operator enhancing its sports activities to \u201celevate\u201d fan engagement.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>bet365 has become the first official sports betting partner of the UEFA Champions League under a three-year contract. The agreement covers the men\u2019s tournament and will give the British operator significant brand visibility on LED perimeter boards, media backdrops, and UEFA Champions League digital platforms. Alex Sefton, bet365 Global Chief Marketing Officer, commented: \u201cAs the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1218,13,1,564,12],"tags":[9488,266,9487,8929,56,305,62,2270],"class_list":["post-6610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-bookmaker","category-football","category-news","category-slider","category-sport","tag-alex-sefton","tag-bet365","tag-chloe-shrubb","tag-guy-laurent-epstein","tag-partnership","tag-sponsorship","tag-sports-betting","tag-uefa-champions-league"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Champions League Announces bet365 as Official Sports Betting Partner - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Champions League Announces bet365 as Official Sports Betting Partner - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"bet365 has become the first official sports betting partner of the UEFA Champions League under a three-year contract. The agreement covers the men\u2019s tournament and will give the British operator significant brand visibility on LED perimeter boards, media backdrops, and UEFA Champions League digital platforms. Alex Sefton, bet365 Global Chief Marketing Officer, commented: \u201cAs the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T13:20:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-22T13:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/08\/Champions-League.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Champions League Announces bet365 as Official Sports Betting Partner\",\"datePublished\":\"2024-08-22T13:20:30+00:00\",\"dateModified\":\"2024-08-22T13:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\"},\"wordCount\":385,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/08\/Champions-League.jpg\",\"keywords\":[\"Alex Sefton\",\"Bet365\",\"Chloe Shrubb\",\"Guy-Laurent Epstein\",\"partnership\",\"sponsorship\",\"sports betting\",\"UEFA Champions League\"],\"articleSection\":[\"Betting\",\"Bookmaker\",\"Football\",\"News\",\"slider\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2024\/08\/22\/champions-league-announces-bet365-as-official-sports-betting-partner\/\",\"name\":\"Champions League Announces bet365 as Official Sports Betting Partner - 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