{"id":6733,"date":"2024-09-03T14:55:33","date_gmt":"2024-09-03T13:55:33","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6733"},"modified":"2024-09-03T14:55:37","modified_gmt":"2024-09-03T13:55:37","slug":"sbc-digital-affiliate-marketing-to-delve-into-the-keys-to-success-in-affiliation","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/09\/03\/sbc-digital-affiliate-marketing-to-delve-into-the-keys-to-success-in-affiliation\/","title":{"rendered":"SBC Digital \u2013 Affiliate Marketing to delve into the keys to success in affiliation"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/sbcnews.co.uk\/sbc-digital-affiliate-marketing\/\"><strong>SBC Digital \u2013 Affiliate Marketing<\/strong><\/a> online conference takes place this Wednesday, September 4, and hosts a line-up of expert speakers ready to share insights on a range of key topics, from SEO to AI, and data to social responsibility.<\/p>\n\n\n\n<p>Kicking off at 09:30 BST and taking place inside SBC\u2019s digital event platform, the conference features speakers from the likes of <strong>Clever Advertising<\/strong>, <strong>Game Lounge<\/strong>, <strong>Betsson<\/strong>, <strong>Better Collective <\/strong>and many more, alongside a host of SBC\u2019s editorial experts to steer the conversations.<\/p>\n\n\n\n<p>The digital conference, which is partnered with the Affiliate Leaders Summit, comes just a few weeks before the inaugural event in Lisbon, where 5,000 affiliates and operators will attend as part of the SBC Summit.<\/p>\n\n\n\n<p>Among the panels is \u2018<strong>Influencers and the value of social media marketing<\/strong>\u2019, where <strong>CasinoBeats<\/strong> Editor <strong>Joe Streeter<\/strong> is joined by <strong>Carlos Sanchez<\/strong> (Co-CEO, <strong>Tipster Chat<\/strong>), <strong>Marina Lima<\/strong> (Chief Social Media Officer, Clever Advertising), <strong>Luiz Felippe Correia de Almeida<\/strong> (Founder, <strong>Smart Social<\/strong>) and <strong>Alessandro Valente<\/strong> (Co-Founder, <strong>Super Affiliados<\/strong>) to discuss how brands can identify and utilise influencers for greater penetration and success in social media marketing.&nbsp;<\/p>\n\n\n\n<p>Another highlight of the agenda is \u2018<strong>Generative AI: Are the savings worth the risk?<\/strong>\u2019 a discussion on the benefits and drawbacks of AI for content generation. <strong>Clinton Cutajar <\/strong>(CTO, <strong>Media Troopers<\/strong>), <strong>Victoria Buttigieg<\/strong> (Head of Content Strategy, Game Lounge), <strong>Teimuraz Pataridze<\/strong> (Founder, <strong>SlotStats<\/strong>) and <strong>Gjorjge Ristikj <\/strong>(Founder &amp; CEO, <strong>LinkData Media<\/strong>) join SBC Media Senior Journalist <strong>Danny Lee <\/strong>to offer their insight.&nbsp;<\/p>\n\n\n\n<p>Elsewhere, <strong>Catie Di Stefano<\/strong> (Marketing Director, <strong>The Affiliate Platform<\/strong>), <strong>Isabel Hale <\/strong>(Director of Sales, Better Collective), <strong>Brett Hoffman<\/strong> (Founder, <strong>GatorWagers<\/strong>) and <strong>Shmulik Segal<\/strong> (CEO &amp; Co-Founder, <strong>Media Troopers<\/strong>) will be discussing marketing strategy in a panel moderated by SBC Media Marketing Manager <strong>Scott Fulton<\/strong>. And leading emerging tech consultant <strong>Mark Grech<\/strong> moderates a panel entitled \u2018<strong>Making real time data work for you<\/strong>\u2019 alongside <strong>Andrew Garven<\/strong> (Head of Brand Strategy &amp; Marketing, <strong>Covers<\/strong>), <strong>David Da Silva<\/strong> (CEO, <strong>EasyOdds<\/strong>), <strong>Cassie Brickman<\/strong> (CEO, <strong>Betting Hero<\/strong>) and <strong>Conrad Bugeja <\/strong>(Global SEO Director, <strong>FairPlay Sports Media<\/strong>).<\/p>\n\n\n\n<p>The conference opens with a star-studded SEO panel where leading industry SEO expert <strong>Ivana Flynn <\/strong>moderates a discussion on how to maximise your SEO efforts, and is joined by <strong>Eugene Ravdin<\/strong> (Communications &amp; Marketing Manager, <strong>MightyTips<\/strong>), <strong>Maria Sayapina<\/strong> (Director of Casino, Game Lounge) and <strong>Milica Kuzmanovic<\/strong>, Betsson\u2019s Global Offsite SEO Lead.&nbsp;<\/p>\n\n\n\n<p>Wrapping up the day\u2019s content is \u2018<strong>Who is responsible for social responsibility?<\/strong>\u2019, focusing on the extent to which affiliates are responsible for player safety. It sees <strong>Player Protection Hub <\/strong>Editor <strong>Steve Hoare<\/strong> joined by<strong> Simon Vincze<\/strong> (Head of Sustainable &amp; Safer Gambling, <strong>CasinoGuru<\/strong>), <strong>Tom Galanis <\/strong>(CEO, <strong>TAG Media<\/strong>), <strong>Debbie Kooy<\/strong> (Head of Business Operations, <strong>Applied Digital Media<\/strong>) and the Co-Founder of <strong>WagerWire<\/strong>, <strong>Travis Geiger<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SBC Digital \u2013 Affiliate Marketing online conference takes place this Wednesday, September 4, and hosts a line-up of expert speakers ready to share insights on a range of key topics, from SEO to AI, and data to social responsibility. Kicking off at 09:30 BST and taking place inside SBC\u2019s digital event platform, the conference [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,5,1,564],"tags":[8883,255,455,87,2594,7573,8119,9625,3721,1479,9627,9626,9628],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-gambling","category-news","category-slider","tag-affiliate-leaders-summit","tag-affiliate-marketing","tag-betsson","tag-better-collective","tag-casinobeats","tag-clever-advertising","tag-game-lounge","tag-sbc-digital","tag-sbc-media","tag-sbc-summit","tag-slotstats","tag-super-affiliados","tag-the-affiliate-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Digital \u2013 Affiliate Marketing to delve into the keys to success in affiliation - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/09\/03\/sbc-digital-affiliate-marketing-to-delve-into-the-keys-to-success-in-affiliation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Digital \u2013 Affiliate Marketing to delve into the keys to success in affiliation - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"The SBC Digital \u2013 Affiliate Marketing online conference takes place this Wednesday, September 4, and hosts a line-up of expert speakers ready to share insights on a range of key topics, from SEO to AI, and data to social responsibility. 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